BLACK GOLD


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Behind the Beans

Fair Trade Certified label

USDA Organic label

Quality Assurance International Certified Organic label

Rainforest Alliance Certified label

What’s really behind the label on that can of dark roast in your kitchen cabinet?

We picked 11 top coffee brands, from multinational food corporations to smaller indie roasters, and decided to find out. After reading the labels, we got in touch with the coffee companies and asked them about their beans—and their business practices. Then we dug a little deeper and discovered that what’s on the label is often not the entire truth.

Select a brand from the list to get the whole story:

Caffe Ibis
Folgers
Illy
Maxwell House
Nescafe
PBS Blend
Peet's
Senseo
Starbucks
Whole Foods Market
Yuban Original


A cup of coffee in a white cup on a white saucer with a small spoon





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Get The DVD Talkback Get Involved Learn More Filmmaker Q&A Filmmaker Bios The Economics of Coffee Yuban Whole Foods Starbucks Senseo Peet's PBS Blend Nescafe Maxwell House Illy Folgers Caffe Ibis Caffe Ibis Behind the Beans The Film Get behind the label of your favorite brand BLACK GOLD