Art & Copy

Art & Copy

  • BY Doug Pray | IN Arts & Culture
    Premiered October 26, 2010

About the Film

You may thank (or curse) the creative people in Art & Copy for such familiarly evocative slogans as "Just Do It," "I ♥ NY," "Where's the Beef?" "Got Milk?" "Think Different," and brilliant campaigns for everything from cars to presidents. Love them or loathe them, they have mastered the art of persuasion through hard work and seemingly boundless creativity. MORE

Art & Copy reveals the work and wisdom of some of the most influential advertising creatives of our time — people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in the film led the way in the creation and constant redefinition of the ad business. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads is brought to light in this exploration of art, commerce, and human emotion.

The film serves as a history lesson in a time when we celebrate advertising entrepreneurs in TV shows such as Mad Men, but also are increasingly concerned about privacy issues and the sheer volume of spam, junk mail, and targeted marketing messages we are bombarded with daily. What does the crush of advertising do to our psyches? What makes truly good advertising both effective and entertaining? How do advertising creatives exploit the human brain to manipulate us into wanting things we might not even need? And most of all, what would we do without them?

The Filmmaker

Filmmaker Doug Pray has directed a number of highly acclaimed feature-length documentary films about American subcultures and maverick characters. His best-known film, Surfwise, premiered at the Toronto Film Festival and was released in theaters nationwide by Magnolia Pictures. Doug's first film was Hype!, a candid look at the emergence and explosion of the Seattle rock music scene, featuring Nirvana, Pearl Jam, and Soundgarden.

Film Credits

Directed by
Doug Pray

Produced by
Jimmy Greenway
Michael Nadeau

Original concept by
Gregory Beauchamp
Kirk Souder

Executive Producer
Mary Warlick

Executive Producers
David Baldwin
Gregory Beauchamp
Kirk Souder

Director of Photography
Peter Nelson

Edited by
Philip Owens

Original Music by
Jeff Martin

Associate Producer
Kevin Swanepoel

Narrative Consultant
Timothy J. Sexton

Story Structure by
Doug Pray
Philip Owens

Research Supervisor
Stephanie Gholam

Stan Friedman
Stephanie Meurer
Philip Owens
Diana Rathe Pray

Ad Archive Coordinator

Production Audio
Thomas Popp
Taylor Tosh
John Zecca

Lighting Crew
Phillip Badger
Marshall Coles
Shawn Sullivan
Kary Sweeney

Additional Cinematography and Editing
Doug Pray

Tamara Bennett
Joanne Edwards
Matthew Goodman
Sherilyn Lawson
Roxanne Manzano

Production Stills
Chris Glancy
Michael Nadeau

Production Coordinator
Anne Ortega

Post-Production Coordinator
Nage Canchola

Assistant Editors
Peter Duddington
Anthony Smedile

DI Colorist
Tyler Hawes

Conform Editor
Gustavo Mendes

DI Executive Producer
Micah Gallo

DI Project Producer
Peter Dana

DI Project Coordinator
Raelyn Young

Post Production Audio by
Subtractive, Inc.

Supervising Sound Editor
Kyle Schember

Re-Recording Mixers
Luke Bechthold Kyle Schember

Sound Design
Ryan Stuit

Dialogue Editor
Luke Bechthold

Score Mixed by
Bill Sanke

Main Titles and Graphics by

Legal Services provided by
Greg S. Bernstein
Lisa A. Callif
Michael C. Donaldson

Music Written by Jeff Martin
Performed by Idaho
Courtesy of Idahomusic Records, Living End Publishing

Written by Bill Sanke
Performed by Bill Sanke and Bryan Kertenian

“To Be the One” (Instrumental)
Written by Jeff Martin and Dan Seta

“I Love New York”
Written by Steve Karmen
©1977 Elsmere Music, Inc. All rights reserved.
©Renewed 2005 Elsmere Music, Inc. All rights reserved.

“Ritmo De Crucito (Ya Lo Se)”
Written and Performed by Coati Mundi
Courtesy of Rainbowphonic Music (BMI)

Bart Brooks
Clear Channel Communications
Jacques Denavaut
Engraved Rocks of Carapa, French Guiana
Jean-Yves Le Gall
David Green
Greenwyck Farm
Claudia Hoyau
Chris Kelder
Jerry Kerr
Mario de Lepine
Aaron Lewis
Russ Mason
Clayton Mowry
Judi Palmer
Jean-Pierre Policard
Edie Roberts
Tom Scaggs
Stop and Shop, New Paltz, New York
Jonte Story
Tony Strnad
Sutro Tower, Inc., San Francisco, California
Chad, Stacie, Kyla, Skyler and Trent Tiedeman Gene Zastrow

In memory of Hal Riney 1932 - 2008

The One Club is the author of this motion picture for purposes of copyright and other laws
in all countries throughout the world.

This motion picture is protected under the laws of the United States and other countries. Unauthorized reproduction, duplication, distribution or exhibition of this motion picture or videotape or any part thereof (including the soundtrack) may result in civil liability and/or criminal prosecution.

Art and Copy was produced by The One Club, which is solely responsible for its content.

©2009 The One Club. All rights reserved.

What makes a good ad? What does the crush of advertising do to our psyches?


  • News & Documentary Emmy Award
    Outstanding Arts & Culture Programming
  • Newport Beach Film Festival
    Outstanding Achievement in Filmmaking
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What makes a good ad? What does the crush of advertising do to our psyches?