Feels Good Man is the story of how artist Matt Furie, creator of a trippy, once-benign comic character named Pepe the Frog, fought an uphill battle to reclaim his iconic creation from those who turned it into a symbol of hate. An exploration of the power of online imagery and the fascinating spin cycle of memes in a culture where ownership and meaning can be wrested away from creators, Feels Good Man is a thought-provoking, wild ride through an Internet that transformed an unlucky cartoon frog, and then the rest of the world. MORE
Created by Furie as a character in his comic Boy’s Club, Pepe was originally an embodiment of the laid-back lifestyles of young male college graduates finding their footing in the real world. After popping up in meme form on various fitness blogs, Pepe eventually started appearing on the anonymous online message board 4chan, where his image was quickly replicated and adopted as a symbol of misfits everywhere.
Feels Good Man follows Pepe’s surreal journey of being co-opted and twisted into an image of hate by extreme online communities through the eyes of his horrified creator, who finds himself increasingly powerless to stop this co-optation as it spirals out of his control. The film asks the questions: Does anyone truly own anything on the internet? Can an image that has been transformed into one of hate be transformed once again into one of hope?
Feels Good Man is Arthur Jones’s directorial debut, but he’s uniquely suited to tell the story. He’s a cartoonist who came up in the same indie comics scene as the film’s subject, Matt Furie. Jones published a book of his illustrations in 2011: Post-it Note Diaries (Penguin/Plume Paperbacks). Over his career, his art directed animation and motion graphics for journalists and documentary filmmakers, working with companies including The New York Times, VICE, The Center for Investigative Reporting and The International Consortium of Journalists. He’s been a part of several documentary features: Seed Money: The Chuck Holmes Story (2015), BUNKER 77 (Amazon Studios, 2017), Owned, A Tale of Two Americas (2018) and Hal (Oscilloscope Films, 2018). Jones is a graduate of the Rhode Island School of Design.
Giorgio Angelini came into film from a longer, multi-faceted career in the creative arts. After touring in bands like The Rosebuds and Bishop Allen for much of his 20s, Giorgio enrolled in the Masters of Architecture program at Rice University during the depths of the 2008 real estate collapse. It was during this tumultuous time that the seeds for Giorgio’s directorial debut, OWNED: A Tale of Two Americas began to take shape. Following graduate school, Angelini began working with the boutique architecture firm, Schaum Shieh Architects, where he designed the White Oak Music Hall in Houston, Texas, as well as the headquarters for The Transart Foundation for Art and Anthropology, which won the Architect’s Newspaper’s “Design of the Year” award in 2018. With a focus on film, Giorgio launched a production company, Ready Fictions, in 2019 with producing partner Arthur Jones. LESS