Talkback The Filmmaker The Making Of Which Object Are You? The Film

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Which iconic industrial design best represents your personality? OBJECTIFIED is the second in Gary Hustwit's trilogy on modern design. Find out why he's so obsessed. Gary Hustwit's advice to aspiring filmmakers: Don't go to film school. Just buy a camera and shoot what fascinates you.

“We designers have been working to stimulate people’s souls and minds.” —Naoto Fukasawa, designer

Look around you. Within five feet of you are dozens—if not hundreds—of manufactured products that you interact with every day. If you are at work, perhaps there is a laptop, a stapler, a No. 2 pencil, a paperclip, a mobile phone, a coffee mug, a pushpin or an ergonomic chair. At home there may be a flat-screen TV, a pair of boots, a razor or a kitchen utensil. All told, we each touch or otherwise interact with an average of 600 manufactured objects every day.

We rarely consider where the objects that populate our lives were made or who dreamed them up in the first place. Yet our relationship with the manmade objects around us is complex, sometimes conflicted and often profound.

OBJECTIFIED, by filmmaker Gary Hustwit, is the second installment in his trilogy on design (his first was Helvetica). OBJECTIFIED encourages us to stop and notice our surroundings and to think critically about creativity and consumption. Who makes all these objects, and why do they look and feel the way they do? How can good design make these things—and by extension our lives—better? What about the environment and the social and environmental costs associated with global manufacturing and planned obsolescence?

Featuring interviews with some of the world’s preeminent industrial and product designers, OBJECTIFIED is an exploration of the process at work behind everything from toothbrushes to tech gadgets. It’s about the designers who reexamine, reevaluate and reinvent our manufactured environment daily. It is about personal expression, identity, consumerism and sustainability. What can we learn about who we are and who we want to be from the objects with which we surround ourselves?

Related Links and Resources

OBJECTIFIED Filmmaker Web site
Follow filmmaker Gary Hustwit’s blog, and buy limited-edition OBJECTIFIED products.

The Industrial Design Society of America
Learn about the industry, and explore winners of the annual IDEA Awards.

The National Design Museum
Visit the Smithsonian’s design museum, and check out winners and nominees for the yearly National Design Awards. You can even nominate products and designers for the People’s Design Award.

The Curated Object
Locate exhibitions of decorative art and design exhibitions worldwide.

The Design Dictionary
Look up virtually any term, book, museum, artist, firm or organization related to the design industry.

Delve into all things related to design, from design history to ground-breaking new ideas to jobs in the design world.

PBS: Independent Lens: HELVETICA
Check out the first film in Gary Hustwit’s trilogy-in-progress: an examination of the most recognizable font in modern typography.

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