Summary
For generations of children across America, going trick-or-treating on Halloween has meant more than just collecting candy for themselves — it's also meant collecting coins for children in crisis around the world. Ali Rogin reports on how Trick-or-Treat for UNICEF began and how it's changed.
For a transcript, click here.
News wrap alternative: Check out recent segments from the NewsHour, and choose the story you’re most interested in watching. You can make a Google doc copy of discussion questions that work for any of the stories here.
Warm up questions
- What is UNICEF, and what is its mission?
- When did the Halloween campaign for UNICEF begin?
- What was Halloween like in the early part of the 20th century?
- Where does money raised by UNICEF go?
- How has the UNICEF Halloween campaign changed recently?
Focus questions
Do you think UNICEF switching to a mostly digital campaign is a good idea? What other ways do you think they could use traditions around the holidays to raise funds?
Media literacy: Why do you think this story was produced? What audience do you think it was intended for?
Alternative: See, Think, Wonder: What did you notice? What did the story make you think? What story would you want to find out more about? Where would you go to learn more?
For more
What students can do: This story covers the origins of UNICEF's Halloween fundraising campaign, but what about the origins of UNICEF itself? What is it, and what is its purpose?
UNICEF, officially known as the United Nations Children's Fund, was originally created after World War II to provide food, medicine and other relief to children living through poverty and crisis around the world. You can read a little more about where it works here, or watch the video below.
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