Lesson PlansBack to lesson plans archive June 9, 2016
“We Polked you in ’44, we shall Pierce you in ’52!” Presidential Campaign Slogans
Slogans are a critical aspect of a political campaign: In just a few words, they must summarize the candidate’s brand and win over voters. Most importantly, they must be memorable enough to stand out among the barrage of advertisements during the campaign season. How well do you know presidential campaign slogans from history?
Social studies, history, government
1-2 50 minute classes
As a warm-up, click here for a PBS NewsHour media gallery on presidential campaigns through history. What techniques have candidates used for campaigning in the past? Are those techniques still useful or popular today? Explain.
- With a small group of classmates, write down as many presidential campaign slogans as you can remember. What characteristics of these slogans make them more memorable than others? How does a memorable campaign slogan influence an election? Discuss.
- Click here for a detailed list of historical presidential campaign slogans. Find at least three slogans that you have never heard. What characteristics of these slogans made them less memorable? Do you tend to remember the slogans of winners or losers? Why? Discuss.
- Many campaign slogans allude to important historical events such as the Civil War and Great Depression. Find at least two examples of allusions that allude to historical events. How and why does the allusion impact the effectiveness of the slogan? Discuss.
- For example, Franklin Delano Roosevelt’s “Happy days are here again” encourages voters because it alludes to Roosevelt’s ability to rehabilitate the economy following the Great Depression.
- Click here to play a fun Scatter game on Quizlet. Match the slogan with the presidential candidate and race your peers for speed and accuracy. Play it more than once to get different quotes. No registration information is necessary.
With a small group of classmates, create a list of campaign slogans used by the three remaining presidential campaigns in the 2016 race. Rank the slogans in order of effectiveness and memorability. How and why do unofficial slogans such as #FeelTheBern affect a candidate’s success? Discuss.
Click here for a PBS NewsHour “Brief but Spectacular” video story about Fred Davis, a leading political consultant. How does Davis’s take on what makes a political advertisement stick compare to the characteristics of memorable slogans that you listed previously? Discuss.
Amanda Wilcox is a graduating senior at T.C. Williams High School. She will be attending Wake Forest University in the fall.
Tooltip of standarts
Relevant National Standards:
Present claims and findings, emphasizing salient points in a focused, coherent manner with pertinent descriptions, facts, details, and examples; use appropriate eye contact, adequate volume, and clear pronunciation.
Present claims and findings, emphasizing salient points in a focused, coherent manner with relevant evidence, sound valid reasoning, and well-chosen details; use appropriate eye contact, adequate volume, and clear pronunciation.
Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.
Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning, alternative or opposing perspectives are addressed, and the organization, development, substance, and style are appropriate to purpose, audience, and a range of formal and informal tasks.
Tooltip of related stories
More Lesson Plans
Tooltip of more video block
Tooltip of RSS content 3
At George Washington’s Mount Vernon, remembering the enslaved people who built America
Presidents Day is observed on George Washington’s birthday, Feb. 18th. In this NewsHour lesson plan, a tour guide at Washington’s Mount Vernon estate, who is also a distant relation of an enslaved person at the Virginia estate, offers his perspective about American history, slavery and the founding fathers. Continue readingAfrican AmericanAfrican American historyAmerican HistoryBlack History Monthenslaved peoplefoundersfounding fathersGeorge WashingtonGovernmentKenneth C. Davismount vernonMt. VernonPresidents DayQuander familyslaverySocial IssuesSocial StudiesSRLstudent reporting labsU.S. historyWashington's Birthday
Revealing the painful last moments of George Washington
A series of historical documents sheds light on the final moments of George Washington, whose cause of death has been a mystery for hundreds of years. Continue readingAmerican Historyfoundersfounding fathersGeorge WashingtonGovernment & CivicshistoryHoward Merkellesson planmedicinemount vernonPresidents DayScienceSocial StudiesSTEMU.S. historyunited states historyWashington's Birthday
20 pertinent classroom resources for Black History Month
Bayard Rustin, seen here in 1964 surrounded by young people before a demonstration, was a…Black History Monthcivil rightsCivil Rights Movementhistorylesson plansMarch on WashingtonraceSelmaSocial IssuesSocial StudiesU.S. history
How students feel about new school security measures since Parkland
DOWNLOAD VIDEO Directions: Read the summary, watch the video and answer the discussion questions. You may…Government & Civicsgun controlgun reformMarjory Stoneman Douglas High SchoolMedia Literacynews literacyparklandpbs newshourschool safetyschool securitySocial IssuesSocial StudiesSRLstudent reporting labsStudent Voiceyouth journalismyouth media
How teens want to solve America’s school shooting problem
One thing all students agreed on: change is possible and action must be taken. Continue readingDonald Trumpeducationgun controlgun policygun reformgun violenceMarch for Our LivesMarjory Stoneman Douglas High Schoolmental healthNational Rifle AssociationNational Walkout DayNRAparklandSocial IssuesSocial StudiesSRLstudent proteststudent reporting labsstudent walkoutswalkout