Season 2: MAKE48

In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours.

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The series culminates products being unveiled to retail product industry's biggest buyers.

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The marketing process continues.

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Marketing strategies, packaging, product video creation, social media strategies and more.

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The prototyping and fine tuning continues with real industry experts.

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The three winning ideas begin the challenging road to market.

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Times up. Time to pitch. Present the product ideas to the panel of real industry judges.

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The 48 hours is winding down. The teams are in the final stages of wrapping up design.

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Inventor teams get their first round of expert industry feedback with a focus group.

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The teams go on a 1 hour supply run.

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Launch of the 48 hour invention competition.

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