Trusted Content. National reach.

Millions of people turn to PBS to hear untold stories and experience fresh perspectives.

Why Sponsor PBS?

Strong Live Broadcast

PBS sees a higher proportion of its primetime viewing come from live tune in than any of the Big 4 commercial broadcast networks (82% v. 70% average). (1)

Number 1 in Trust

For the 18th year in a row, Americans ranked PBS and its member stations the most-trusted institution among a consideration set that includes courts of law, commercial cable and broadcast television, newspapers, streaming services, and others. (2)

Popular with Opinion Leaders

PBS ranked as the second-most popular network among opinion leaders. (3)

Sponsors Stand Out

PBS Sponsors stand out with fewer primetime non-programming minutes. (4)

Why Sponsor PBS?

Strong Live Broadcast

PBS sees a higher proportion of its primetime viewing come from live tune in than any of the Big 4 commercial broadcast networks (82% v. 70% average). (1)

Number 1 in Trust

For the 18th year in a row, Americans ranked PBS and its member stations the most-trusted institution among a consideration set that includes courts of law, commercial cable and broadcast television, newspapers, streaming services, and others. (2)

Popular with Opinion Leaders

PBS ranked as the second-most popular network among opinion leaders. (3)

Sponsors Stand Out

PBS Sponsors stand out with fewer primetime non-programming minutes. (4)

Trusted Content.

National reach.

Millions of people turn to PBS to hear untold stories and experience fresh perspectives. PBS National Sales helps your brand harness the power of PBS as the most trusted national media environment to connect with audiences in a meaningful, memorable manner (1).

Capture Your Audience

Sources: 1. Nielsen NPOWER, Live Only out of Live+7P2+AA, 1Q’21, All PBS Stations v. ABC, CBS, FOX, NBC, M-SU 8p-11p; 2. Marketing & Research Resources, Inc., (M&RR) 1/2021; 3. 2020 Erdos & Morgan Opinion Leaders Study; 4. 3 Min, 15 Sec vs 14 Min, 14 Sec on Commercial and 14 Min, 40 Sec on Cable; Nielsen, October 2015.