Trusted Content. National reach.

Millions of people turn to PBS to hear untold stories and experience fresh perspectives.

Why Sponsor PBS?

#1 in Trust

For the 19th year in a row, Americans ranked PBS and its member stations the most-trusted media institution among a consideration set that included commercial cable and broadcast television, newspapers, streaming services, and others. (1)

Large Primetime Audience

PBS ranked as the 7th most-watched television network in primetime across the 2021-22 TV season. (2)

Watched by Millions

Each month, over 65 million people tune to their local PBS stations using linear TV, nearly 28 million consumers use PBS’s site and apps and over 43 million viewers watch PBS content on social media. (3)

America's Home for Documentaries

PBS and its member stations are America’s undisputed home for documentary storytelling. During the 2021-22 season, PBS offered over 170 hours of new documentary content, seen by nearly 60 million people. (4)

Why Sponsor PBS?

#1 in Trust

For the 19th year in a row, Americans ranked PBS and its member stations the most-trusted media institution among a consideration set that included commercial cable and broadcast television, newspapers, streaming services, and others. (1)

Large Primetime Audience

PBS ranked as the 7th most-watched television network in primetime across the 2021-22 TV season. (2)

Watched by Millions

Each month, over 65 million people tune to their local PBS stations using linear TV, nearly 28 million consumers use PBS’s site and apps and over 43 million viewers watch PBS content on social media. (3)

America's Home for Documentaries

PBS and its member stations are America’s undisputed home for documentary storytelling. During the 2021-22 season, PBS offered over 170 hours of new documentary content, seen by nearly 60 million people. (4)

Trusted Content.

National reach.

Millions of people turn to PBS to hear untold stories and experience fresh perspectives. PBS National Sales helps your brand harness the power of PBS as the most trusted national media environment to connect with audiences in a meaningful, memorable manner (1).

Capture Your Audience

Sources: 1. Marketing & Research Resources, Inc., (M&RR) 1/2022; 2. Nielsen NPOWER, L+7, 9/20/21 – 9/18/22, HH%, M-Su 8p-11p time period data, All PBS Stations; 3. TV – Nielsen NPOWER, 6/27/22 – 9/25/22, L+7 P2+ M-Su 6A-6A avg mo reach, 1+ min., All PBS Stations; Owned Streaming – Google Analytics, Jul 2022 through Sep 2022 users summed across PBS and PBS KIDS digital platforms, not deduplicated; Social media – Tubular Audience Ratings | PBS Property | Cross-Platform (YouTube and Facebook) | Unique Viewers | Global Audience | Jul 2022, Aug 2022, Sep 2022; 4. Nielsen NPOWER Live+7, 9/20/21 – 9/18/22, M-SU 8p-11p, P2+ program reach on a 1-minute qualifier at 50 percent unification; all non-fiction programming excluding news, formats, and performance.