From award-winning dramas to mind-expanding documentaries, your brand can align with immersive PBS programs enjoyed by audiences nationwide.
Learn how you can engage your target audience as we blaze trails and uncover untold stories across platforms.
Your Target Audience Awaits
PBS VIEWERS REMAIN INFORMED & ENGAGED
PBS Primetime viewership across platforms has shown significant growth:
growth on broadcast households compared to the 6 weeks prior to the shut-down 
increase in weekly streaming 
Educated. Established. Engaged.
PBS empowers quality audiences with multiple interests.
PBS viewers are 86% more likely to have any investments worth $250K+ 
PBS.org users are 18% more likely to earn $100K+ per year 
PBS viewers are 27% more likely to take 3+ vacations per year 
over 50% of PBS viewers are more likely to be Super Influentials for Politics, Finance and Business Travel 
PBS.org users are 16% more likely to own a second home 
PBS viewers are 57% more likely to work on genealogy 
PBS Corporate Sponsorship
Builds Trust and Preference For Brands
PBS viewers pay attention to brands that support the programs they love. Among the PBS audience:
PBS viewers are most likely to purchase from sponsorship messages compared to other networks of the competitive set 
of viewers appreciate the clutter-free environment, and 57% have a more favorable view of a brand for sponsoring PBS 
of viewers say that sponsors are different and better than other networks, and half say that PBS sponsors are high quality brands 
Explore the PBS Audience Across Genres
Discover what makes our audience unique, and how your brand can engage them.
CAPTURE Your Target Audience with PBS
We can help you reach and engage your brand’s target audience across platforms.
Sources: 1. Nielsen NPOWER Live+7, 2018-2019 TV Season, Avg Monthly Schedule, All PBS stations M-Su 8p-11p; 2. Google Analytics 2019; 3. Nielsen NPower Primetime All PBS Stations 3/16-4/5/20 vs. 3/18-4/7/19 Households; 4. Google Analytics PBS owned platforms 3/16-4/5/20 vs. 3/18-4/7/19; 5. 2019 MRI Doublebase; 6. Comscore 2019 Monthly Average; 7. 2019 CitySquares Commercialism Research.
PBS Sponsorship Builds Trust & Preference
PBS attracts more than 63 million primetime viewers each month . As PBS sponsors, brands have the opportunity to align with the most trusted national media environment and the 7th most-watched television network in primetime [2, 3]. Discover how PBS sponsorship builds trust and preference for brands across the U.S.