PBS Audience Insights

54

million

PBS primetime viewers each month (1)

18

million

Unique monthly visitors (2)

167

million

Episodes streamed per year across platforms (2)

PBS Audience Insights

54

million

PBS primetime viewers each month (1)

18

million

Unique monthly visitors (2)

167

million

Episodes streamed per year across platforms (2)

Educated. Established. Enthusiastic.

88 %

of PBS viewers agree that continuing to learn through life is very important (3)

86 %

PBS viewers are 86% more likely to have any investments worth $250K+ (3)

27 %

PBS viewers are 27% more likely to take 3+ vacations per year (3)

Educated. Established. Enthusiastic.

88%

of PBS viewers agree that continuing to learn through life is very important (3)

86%

PBS viewers are 86% more likely to have any investments worth $250K+ (3)

27%

PBS viewers are 27% more likely to take 3+ vacations per year (3)

PBS Corporate Sponsorship Builds Trust & Preference for Brands

74%

of viewers appreciate the clutter-free environment, and 57% have a more favorable view of a brand for sponsoring PBS (4)

40%

Consumers are 40% more likely to report that they have been motivated to purchase from a sponsor on PBS than from advertisers on other networks (5)

61%

of viewers say that sponsors are different and better than other networks, and half say that PBS sponsors are high quality brands (4)

PBS Corporate Sponsorship

Builds Trust & Preference for Brands

74 %

of viewers appreciate the clutter-free environment, and 57% have a more favorable view of a brand for sponsoring PBS (4)

40 %

Consumers are 40% more likely to report that they have been motivated to purchase from a sponsor on PBS than from advertisers on other networks (5)

61 %

of viewers say that sponsors are different and better than other networks, and half say that PBS sponsors are high quality brands (4)

PBS Resonates with Diverse Audiences

74 %

believe PBS content appeals to people of different ethnic backgrounds (6)

74 %

believe PBS content features a diverse range of people (6)

71 %

believe PBS is in touch with today’s culture (6)

PBS Resonates with Diverse Audiences

74%

believe PBS content appeals to people of different ethnic backgrounds (6)

74%

believe PBS content features a diverse range of people (6)

71%

believe PBS is in touch with today’s culture (6)

Capture Your Audience

Sources: 1. Nielsen, NTI, Reach and Frequency report, 2020-21 season, 1-minute qualifier, 50% unification, M-Su 8-11pm, persons 2+; 2. Google Analytics  Nov’20-Oct’21; 3. 2020 MRI Doublebase; 4. 2019 CitySquares Commercialism Research; 5. 2019 City Square Associates Commercialism Research, Total Sample–Gen pop and member combined, PBS index compared to 12-network average; 6. Marketing & Research Resources, Inc., (M&RR) 1/2021.