PBS Broadcast Sponsorship

Share Your Brand’s Story in the Most Trusted Media Environment

On average, 63.7 million people tune in to PBS primetime over the course of a month [1], and 70% of all U.S. television households—more than 162.7 million people—watch PBS on traditional televisions within a year. [2] With PBS broadcast sponsorship, your message can capture an exclusive audience in an uncluttered, non-commercial environment. You can also accomplish a number of goals defined in your brand strategy.

Aligning with PBS programs enjoyed by generations of audiences can help you achieve your marketing and brand strategy objectives. Reach millions of viewers, boost brand awareness, build brand trust, increase brand recall and drive purchase preference.

Broadcast Sponsorship Opportunities

  • National Broadcast Sponsorship Messages

    Share your brand’s message with two 15- or 30-second national spots per broadcast

  • Billboards

    Billboards showcase your brand before and after PBS programs with your company name and logo

Strengthen Your Brand Strategy with PBS

Explore programs that complement your brand strategy and sponsorship campaign goals:

Thrive in a Trusted Media Environment

Sponsoring PBS programs brings your brand front and center to curious, passionate viewers.

Broadcast Guidelines

We help broadcast sponsors tailor their messaging and creative to maximize impact. Here are a few broadcast guidelines to help you get started:

Don’t let your message get buried!

With over 15 times fewer spots than commercial and broadcast TV, your message stands out on PBS. Reach out to learn how your brand can benefit from PBS broadcast sponsorship.

Let’s Collaborate

Sources: 1. Nielsen NPOWER Live+7, 2018-2019 TV Season, Avg Monthly Schedule, All PBS stations M-Su 8p-11p; 2. Nielsen NPOWER Live+7, 2018-2019 TV Season, 50% unification, 1 min qualifier, All PBS stations M-Su 8p-11p; 3. Marketing & Research Resources, Inc. (M&RR), January 2020; 4. Erdos & Morgan Opinion Leaders Survey, 2019; 5. 2019 CitySquares Commercialism Research; 6. 2019 Perceptions of Commercialism on Public Television, City Square Associates; 7. Nielsen NPower Minute x Minute Reach Build and Audience Ratings: excludes Current Affairs Documentaries; 8. PBS Omnibus December 2017.