Share Your Brand’s Story in the Most Trusted Media Environment
On average, 70 million people tune in to PBS primetime over the course of a month [1], and 57% of all U.S. television households—more than 173 million people—watch PBS on traditional televisions within a year. [2] With PBS broadcast sponsorship, your message can capture an exclusive audience in an uncluttered, non-commercial environment. You can also accomplish a number of goals defined in your brand strategy.
Aligning with PBS programs enjoyed by generations of audiences can help you achieve your marketing and brand strategy objectives. Reach millions of viewers, boost brand awareness, build brand trust, increase brand recall and drive purchase preference.
Broadcast Sponsorship Opportunities
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National Broadcast Sponsorship Messages
Share your brand’s message with two 15- or 30-second national spots per broadcast
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Billboards
Billboards showcase your brand before and after PBS programs with your company name and logo
Strengthen Your Brand Strategy with PBS
Explore programs that complement your brand strategy and sponsorship campaign goals:
Science & Nature
Drama
News & Current Events
Thrive in a Trusted Media Environment
Sponsoring PBS programs brings your brand front and center to curious, passionate viewers.
Trusted
PBS content is #1 in trust among nationally known institutions, including commercial TV networks [3]
Credible
Four of the top 10 most “credible” television sources watched by opinion leaders are PBS programs [4]
Non-Commercial
74% of viewers appreciate the clutter-free environment on PBS [5]
Engaging
PBS viewers pay full attention when watching broadcast programs (51% when watching PBS vs. 37% when watching network TV) [6]
Focused
With no commercial breaks, PBS gains more viewers than it loses during the program for nearly every program genre [7]
Captivating
49% of viewers do not multitask with devices while watching PBS [8]
Broadcast Guidelines
We help broadcast sponsors tailor their messaging and creative to maximize impact. Here are a few broadcast guidelines to help you get started:
- All sponsors must be identified by their name and/or logo. Sponsors cannot be anonymous.
- Share value-neutral descriptions about your brand, product or service. Mentioning the number of years your company has been in business, product specifications and features, types of services offered and other concrete information is generally acceptable. Avoid superlative and qualitative claims.
- Describe your products or services with quantitative information. Avoid pricing, value information, endorsements and consumer testimonials.
- Shine the spotlight on your brand, and your brand only.
Elevate Your Brand Strategy
We’re here to answer your questions about PBS broadcast sponsorship.
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