Sponsor Illuminating Stories

At its heart, humanity is built on stories. The PBS Storytelling genre features history and documentary programs inviting viewers to experience history as it was lived—in the past or as it unfolds today.

Your brand can align with these masterful PBS documentaries.

The PBS Storytelling Audience

PBS Storytelling program viewers are:


more likely to own 2+ pieces of real estate [1]


more likely to have any investments over $250k [1]


more likely to have any investments over $150k [1]

PBS DOCUMENTARY & Storytelling Programs

Shine The Light On Your Brand

PBS dedicates more hours to documentaries than every cable network combined [2]
PBS ranks #3 in household ratings for documentaries [2]

PBS storytelling programs have the largest reach compared to cable networks [2]

Sponsor Storytelling Programs

Sponsorship opportunities include:

Reach dedicated television viewers with on-air spots
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on series website

Align Your Brand with PBS PROGRAMMING

Learn more about sponsoring PBS Storytelling programs.

Let’s Collaborate

Sources: 1. 2019 MRI Doublebase; 2. Nielsen NPOWER, 9/25/2017 – 9/23/2018, L+7 Primetime TA 1+min P2+, Households.