A Star-Spangled Celebration
Live From The U.S. Capitol
Every July 4, A CAPITOL FOURTH gives PBS viewers front and center access to the country’s national Independence Day celebration. Broadcast live on PBS from the West Lawn of the U.S. Capitol, this top-rated television special features coverage from 20 cameras positioned around Washington, D.C. In addition to broadcasting the greatest display of fireworks in the nation, A CAPITOL FOURTH features an all-star lineup of performers delivering the best in American entertainment.
Several superstars have performed throughout the annual program’s 30-year history, including Frankie Valli, Patti LaBelle, Stevie Wonder, Aretha Franklin, Reba McEntire, Carole King, Neil Diamond, Dolly Parton, Steve Martin, Josh Groban, Gloria Estefan, Tony Bennett, Faith Hill, Ray Charles and many more. Discover sponsorship opportunities for this highly-anticipated celebration below, or explore additional programs within the PBS Arts & Culture sponsorship package.
SCHEDULE
- July 4, 2021
Subject to change
Sponsor A Capitol Fourth
Sponsorship opportunities include:
Broadcast
Reach engaged viewers with 15- or 30-second on-air spots per broadcast
Share Your Brand’s Story
A CAPITOL FOURTH reaches millions of viewers every year. PBS viewers are:
more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa [1]
more likely to fly first class domestically and 47% more likely to fly first class internationally [1]
more likely to play a musical instrument [1]
more likely to go shopping and 20% more likely to dine out [1]
more likely to go to art galleries and 164% more likely to go to museums [1]
more likely to be in a civic club and 122% more likely to be in a charitable organization [1]
Align Your Brand with A Capitol Fourth
Reach out to learn how you can sponsor this popular PBS special.
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