Call The Midwife


ENGAGE WITH DRAMATIC STORYTELLING

CALL THE MIDWIFE, one of PBS’s most beloved and popular dramas, returns for its tenth season this fall. CALL THE MIDWIFE attracts an influential audience with powerful stories of the nurses, midwives, and nuns from Nonnatus House in post-World War II London.

Season 10 will premiere on PBS on September 26, 2021. The CALL THE MIDWIFE holiday special will air on December 25, 2021. Read below for more information or explore additional programs available for sponsorship.

SCHEDULE

Subject to change

Sponsor CALL THE MIDWIFE

Sponsorship opportunities include:

Broadcast
Reach viewers with 15- or 30-second on-air spots per broadcast
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

CALL THE MIDWIFE and PBS Drama programming reach affluent, educated viewers. Among PBS Drama program viewers:

5 %

have a postgraduate degree [1]

5 %

have a total household net worth of $1M+ [1]

5 %

of all Primetime viewers watch PBS Drama programs [2]

Praise for CALL THE MIDWIFE

Align Your Brand with CALL THE MIDWIFE

Contact us to learn how we can help you reach quality audiences as a PBS sponsor.

Let’s Collaborate


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. 2019 MRI Doublebase; 2. Nielsen NPOWER Live+7, 2018-2019 TV Season, All Drama viewers segment vs All PBS stations M-Su 8p-11p.