An Award-Winning DOCUMENTARY
About LGBTQ Equality
CURED chronicles the battle waged by a small group of activists who declared war against a formidable institution—and won a crucial victory in the modern movement for LGBTQ equality.
This “fascinating” and “vibrant” (Hollywood Reporter) documentary takes viewers inside the David-versus-Goliath struggle that led the American Psychiatric Association (APA) to remove homosexuality from its manual of mental illnesses in 1973. While CURED is about science, medicine, and politics, it also explores the power of activism and the process of social change, offering lessons that are profoundly relevant to the present.
Riveting interviews with key players in the story are combined with newly unearthed archival footage to create a program that has won multiple awards and been hailed as “astonishingly rich … one of the best documentaries of this or any year” (British Film Institute).
Continue reading to learn more about CURED, or view additional opportunities in our PBS Storytelling sponsorship package.
Subject to change
Preview The DOCUMENTARY
Sponsor The Documentary
Sponsoring CURED presents your brand’s message to a quality and educated audience.
Sponsorship opportunities include:
Share Your Brand’s Story
Reach national audiences interested in history, culture and storytelling as a PBS sponsor. PBS Storytelling program viewers are:
more likely to own 2+ pieces of real estate 
politically diverse – within 5% of the national stratification 
more likely to be Community Influentials 
more likely to go to live theater 
more likely to regularly read financial news 
more likely to be in a charitable organization and 2.3x more likely to be in a civic club 
Praise for CURED
Contact us to learn more about sponsoring CURED and how we can help you achieve your marketing and branding goals.