EXPEDITION: unpacked WITH STEVE BACKSHALL

Exploring The Unknown

EXPEDITION: UNPACKED WITH STEVE BACKSHALL gives viewers an exciting new way to experience the adventurer’s 10 world-first expeditions. With unseen footage and behind-the-scenes content, the two-part series features Backshall as he took on extreme physical challenges, encountered extraordinary wildlife and met remarkable people around the globe. Interviews recorded in the moments immediately following each world-first milestone unveil fresh perspectives, offering viewers a thrilling glimpse into 10 adrenaline-fuelled adventures.
Continue reading to learn how sponsoring this two-part series can help your brand achieve key ecotourism marketing and advertising objectives.

Stay tuned for announcements around Season 2 of EXPEDITION WITH STEVE BACKSHALL, slated for release in 2021. You can also explore additional opportunities available in the PBS Science & Nature sponsorship package or the PBS Travel sponsorship package.

SCHEDULE

Subject to change
  • January 27, 2021

EXPLORE The ProgRam

Sponsor THE PROGRAM

Sponsorship opportunities include:

Broadcast
Reach engaged viewers with 15- or 30-second on-air spots per broadcast on this program with an anticipated 1.1 HH rating [1]
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

Enhance your marketing and advertising campaign while reaching quality audiences interested in science, nature and travel. PBS Food & Travel viewers are:

38%
more likely to buy natural products because they are concerned about the environment [2]
30%
more likely to have taken 3+ vacations [2]
25%

more likely to be willing to pay more for a product that is environmentally safe [2]

22%
more likely to say a company’s environmental record is important to purchasing decisions [2]
37%

more likely to engage a travel agent [2]

34%

more likely to have taken two cruises in the past three years [2]

Sponsor expedition: UNPACKED with steve backshall

Contact us to learn how you can achieve your ecotourism marketing, advertising and branding goals as a PBS sponsor.

Let’s Collaborate


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Nielsen Live+7 based on comparable programs; 2. 2019 MRI Doublebase.