Exploring The Unknown
EXPEDITION: UNPACKED WITH STEVE BACKSHALL gives viewers an exciting new way to experience the adventurer’s 10 world-first expeditions. With unseen footage and behind-the-scenes content, the two-part series features Backshall as he took on extreme physical challenges, encountered extraordinary wildlife and met remarkable people around the globe. Interviews recorded in the moments immediately following each world-first milestone unveil fresh perspectives, offering viewers a thrilling glimpse into 10 adrenaline-fueled adventures.
Stay tuned for announcements around Season 2 of EXPEDITION WITH STEVE BACKSHALL, slated to premiere August 25, 2021. You can also explore additional opportunities available in the PBS Science & Nature sponsorship package or the PBS Travel sponsorship package.
Continue reading to learn how sponsoring this two-part series can help your brand achieve key ecotourism marketing and advertising objectives.
EXPLORE The ProgRam
Sponsorship opportunities include:
Share Your Brand’s Story
Enhance your marketing and advertising campaign while reaching quality audiences interested in science, nature and travel. PBS Food & Travel viewers are:
more likely to be willing to pay more for a product that is environmentally safe 
more likely to engage a travel agent 
more likely to have taken two cruises in the past three years 
Sponsor expedition: UNPACKED with steve backshall
Contact us to learn how you can achieve your ecotourism marketing, advertising and branding goals as a PBS sponsor.