Exploring The Unknown
EXPEDITION: UNPACKED WITH STEVE BACKSHALL gives viewers an exciting new way to experience the adventurer’s 10 world-first expeditions. With unseen footage and behind-the-scenes content, the two-part series features Backshall as he took on extreme physical challenges, encountered extraordinary wildlife and met remarkable people around the globe. Interviews recorded in the moments immediately following each world-first milestone unveil fresh perspectives, offering viewers a thrilling glimpse into 10 adrenaline-fueled adventures.
Stay tuned for announcements around Season 2 of EXPEDITION WITH STEVE BACKSHALL, slated to premiere July 21, 2021. You can also explore additional opportunities available in the PBS Science & Nature sponsorship package or the PBS Travel sponsorship package.
Continue reading to learn how sponsoring this two-part series can help your brand achieve key ecotourism marketing and advertising objectives.
SCHEDULE
- Premieres July 21, 2021 at 10/9c
- Airs Wednesdays at 10/9c
- Four (4) 60-minute episodes
Subject to change
EXPLORE The ProgRam
Sponsor THE PROGRAM
Sponsorship opportunities include:
Broadcast
Reach engaged viewers with 15- or 30-second on-air spots per broadcast on this program with an anticipated 1.1 HH rating [1]
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website
Share Your Brand’s Story
Enhance your marketing and advertising campaign while reaching quality audiences interested in science, nature and travel. PBS Food & Travel viewers are:
more likely to buy natural products because they are concerned about the environment [2]
more likely to have taken 3+ vacations [2]
more likely to be willing to pay more for a product that is environmentally safe [2]
more likely to say a company’s environmental record is important to purchasing decisions [2]
more likely to engage a travel agent [2]
more likely to have taken two cruises in the past three years [2]
Sponsor expedition: UNPACKED with steve backshall
Contact us to learn how you can achieve your ecotourism marketing, advertising and branding goals as a PBS sponsor.
Let’s Collaborate