Exploring The Unknown

Much of our planet has yet to be discovered. In EXPEDITION WITH STEVE BACKSHALL, adventurer and wildlife expert Steve Backshall ventures into uncharted territories in pursuit of new discoveries and world firsts. He takes on extreme physical challenges, encounters extraordinary wildlife and meets remarkable people throughout this global series. Freediving in underground river systems, descending deep into the caves of the Mayan underworld, kayaking Himalayan whitewater and scaling unclimbed Arctic peaks are just a few expeditions pushing Backshall and viewers alike to extreme limits.

With a close circle of adventure experts, Backshall journeys into the unknown to shine light on fascinating destinations. 

Learn how sponsoring this series can help your brand achieve key ecotourism marketing and advertising objectives. You can also explore additional opportunities available in the PBS Science & Nature sponsorship package or the PBS Travel sponsorship package.


  • January 15 at 10/9c
  • January 22 at 10/9c
  • January 29 at 10/9c
  • February 5 at 10/9c
  • February 12 at 10/9c
  • February 19 at 10/9c
  • Beginning May 8, remaining four episodes air Fridays at 9/8c
Subject to change

View An Exclusive Preview


Sponsorship opportunities include:

Reach engaged viewers with 15- or 30-second on-air spots per broadcast on this program with an anticipated 1.1 HH rating [1]
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

Enhance your marketing and advertising campaign while reaching quality audiences interested in science, nature and travel. PBS Food & Travel viewers are:


more likely to buy natural products because they are concerned about the environment [2]


more likely to have taken 3+ vacations [2]


more likely to be willing to pay more for a product that is environmentally safe [2]


more likely to say a company’s environmental record is important to purchasing decisions [2]


more likely to engage a travel agent [2]


more likely to have taken two cruises in the past three years [2]

Sponsor expedition with steve backshall

Contact us to learn how you can achieve your ecotourism marketing, advertising and branding goals as a PBS sponsor.


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Nielsen Live+7 based on comparable programs; 2. 2019 MRI Doublebase.