Finding Your Roots

Join The Discovery Of Ancestral Stories

For more than a decade, Professor Gates has explored the ancestry of influential people from diverse backgrounds, taking millions of viewers deep into the past to reveal the connections that bind us all. In each episode of FINDING YOUR ROOTS on PBS, renowned Harvard scholar Henry Louis Gates, Jr. stimulates a national conversation about identity with humor, wisdom and compassion.

Read below for more information about sponsoring this popular series. You can also explore the PBS Storytelling sponsorship package to learn about other documentary and investigative journalism programs. 

SCHEDULE

  • Season 8 coming early 2022

Subject to change

Watch the Series on PBS.org

Sponsor FINDING YOUR ROOTS

Sponsoring FINDING YOUR ROOTS presents your brand’s message to a quality and educated audience.

Sponsorship opportunities include:

Broadcast
Potential to reach nearly 17MM viewers with 15- or 30-second on-air spots per broadcast [1]
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

FINDING YOUR ROOTS reaches quality audiences nationwide. PBS Storytelling program viewers are:

44%

more likely to own 2+ pieces of real estate [2]

5%

politically diverse – within 5% of the national stratification [2]

63%

more likely to be Community Influentials [2]

59%

more likely to go to live theater [2]

69%

more likely to regularly read financial news [2]

75%

more likely to be in a charitable organization and 2.3x more likely to be in a civic club [2]

MEET
HENRY LOUIS GATES, JR.

In each episode of FINDING YOUR ROOTS on PBS, renowned Harvard scholar Henry Louis Gates, Jr. stimulates a national conversation about identity with humor, wisdom and compassion

Henry Louis Gates, Jr. is the Alphonse Fletcher University Professor and Director of the Hutchins Center for African & African American Research at Harvard University. The Emmy Award-winning filmmaker, literary scholar, journalist, cultural critic and institution builder has authored or co-authored 24 books and created 20 documentary films, including Wonders of the African World, African American Lives and Faces of America.

He has received 55 honorary degrees and several prizes, including the Peabody Award, Alfred I. duPont-Columbia University Award and NAACP Image Award. Professor Gates was recognized in Time’s 25 Most Influential Americans list in 1997 and in Ebony’s Power 100 list in 2010 and 2012.

Praise for FINDING YOUR ROOTS

“Henry Louis Gates, Jr. has made an art of uncovering family secrets and tracking down lost histories of both the famous and everyday people through genealogical research and DNA testing.”
ParadeMagazine
“...the fascinating PBS series Finding Your Roots with Henry Louis Gates, Jr. ... is arguably largely responsible for the current boom in individuals exploring their own ancestry.”
The Philadelphia TribuneNewspaper
“Louis Gates’ PBS series Finding Your Roots, in which well-known figures trace their ancestry, always is a fascinating look into the past through a distinctly personal lens.”
Houston ChronicleNewspaper
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Align Your Brand with FINDING YOUR ROOTS

Learn more about sponsoring this popular series.

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DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Season 4 Program Reach for Unique Persons 2+; 2. 2019 MRI Doublebase.