American audiences turn to GREAT PERFORMANCES for classical music, opera, popular song, musical theater, dance and drama documentaries. Since 1972, GREAT PERFORMANCES has shared new productions of timeless classics and innovative presentations by emerging artists with the world.
Sponsor GREAT PERFORMANCES
Sponsoring GREAT PERFORMANCES connects your brand with a diverse audience seeking world-renowned cultural experiences.
Sponsorship opportunities include:
Share Your Brand’s Story
GREAT PERFORMANCES and PBS Arts & Culture programming reach affluent, educated viewers. PBS Arts & Culture viewers are:
more likely to travel to Europe, 23% more likely to travel to Asia and 86% more likely to travel to Australia/New Zealand 
more likely to fly first class internationally and 2.4x more likely to fly first class domestically 
more likely to play a musical instrument 
more likely to go shopping and 39% more likely to dine out while on vacation 
more likely to go to museums and 2.2x more likely to go to art galleries 
more likely to be in a civic club and 2.4x more likely to be in a charitable organization 
Praise for GREAT PERFORMANCES
Align Your Brand with GREAT PERFORMANCES
Learn more about sponsoring PBS Arts & Culture programming.