Great Performances

 A Revered PBS Performance Series

American audiences turn to GREAT PERFORMANCES for classical music, opera, popular song, musical theater, dance and drama documentaries. Since 1972, GREAT PERFORMANCES has shared new productions of timeless classics and innovative presentations by emerging artists with the world.

Your brand can align with the award-winning PBS series as it carries on its legacy and brings the best of the performing arts to an engaged public television audience. For more sponsorship opportunities, explore PBS’s Arts & Culture package.


Sponsoring GREAT PERFORMANCES connects your brand with a diverse audience seeking world-renowned cultural experiences.

Sponsorship opportunities include:

Potential to reach 23.7MM viewers across a season with 15- or 30-second on-air spots per broadcast [1]
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on series website

Share Your Brand’s Story

GREAT PERFORMANCES and PBS Arts & Culture programming reach affluent, educated viewers. PBS Arts & Culture viewers are:


more likely to travel to Europe, 23% more likely to travel to Asia and 86% more likely to travel to Australia/New Zealand [2]


more likely to fly first class internationally and 2.4x more likely to fly first class domestically [2]


more likely to play a musical instrument [2]


more likely to go shopping and 39% more likely to dine out while on vacation [2]


more likely to go to museums and 2.2x more likely to go to art galleries [2]


more likely to be in a civic club and 2.4x more likely to be in a charitable organization [2]


Align Your Brand with GREAT PERFORMANCES

Learn more about sponsoring PBS Arts & Culture programming.

Let’s Collaborate

DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Nielsen NPower Live+7 50% unification, ’17-18 broadcast season; 2. 2019 MRI Doublebase.