A Biography Series About Global Icons

Using a fresh and innovative combination of interview, archive and state-of-the-art graphics, IN THEIR OWN WORDS is a powerful and intimate journey into the lives and minds of the most compelling icons of our time. In Season Two of the acclaimed biography series, viewers will learn the life stories of Elon Musk, Angela Merkel, President Jimmy Carter, Princess Diana, Pope Francis and Chuck Berry.

Season Two of IN THEIR OWN WORDS premieres on PBS in July 2021. Filmmakers use cutting-edge filming and editing techniques, along with advanced motion graphics, to frame and chronicle the eye-opening life stories. Continue reading to learn how you can achieve your branding and marketing objectives as a PBS sponsor. You can also explore more opportunities in the PBS Storytelling sponsorship package.


Subject to change

Sponsor The Program

Sponsoring IN THEIR OWN WORDS presents your brand’s message to a quality and educated audience.

Sponsorship opportunities include:

Reach engaged viewers with 15- or 30-second on-air spots per broadcast
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

Reach national audiences interested in history, culture and storytelling as a PBS sponsor. PBS Storytelling program viewers are:


more likely to own 2+ pieces of real estate [1]


politically diverse – within 5% of the national stratification [1]


more likely to be Community Influentials [1]


more likely to go to live theater [1]


more likely to regularly read financial news [1]


more likely to be in a charitable organization and 2.3x more likely to be in a civic club [1]

Sponsor In Their Own Words
Contact us to learn more about IN THEIR OWN WORDS and how we can help you achieve your marketing and branding goals.

Let’s Collaborate

DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Source: 1. 2019 MRI Doublebase.