A Biography Series About Global Icons
Season Two of IN THEIR OWN WORDS premieres on PBS in July 2021. Filmmakers use cutting-edge filming and editing techniques, along with advanced motion graphics, to frame and chronicle the eye-opening life stories. Continue reading to learn how you can achieve your branding and marketing objectives as a PBS sponsor. You can also explore more opportunities in the PBS Storytelling sponsorship package.
Subject to change
Sponsor The Program
Sponsoring IN THEIR OWN WORDS presents your brand’s message to a quality and educated audience.
Sponsorship opportunities include:
Share Your Brand’s Story
Reach national audiences interested in history, culture and storytelling as a PBS sponsor. PBS Storytelling program viewers are:
more likely to own 2+ pieces of real estate 
politically diverse – within 5% of the national stratification 
more likely to be Community Influentials 
more likely to go to live theater 
more likely to regularly read financial news 
more likely to be in a charitable organization and 2.3x more likely to be in a civic club 
Sponsor In Their Own Words