National Memorial Day Concert

Align with an American Tradition

The award-winning NATIONAL MEMORIAL DAY CONCERT on PBS honors men and women in uniform, their families at home and everyone who has made the ultimate sacrifice for our country. Broadcast from the West Lawn of the U.S. Capitol on the eve of Memorial Day in front of a live audience of hundreds of thousands and a live television audience of millions, the concert is among the highest-rated programs on PBS.

The world’s biggest stars join co-hosts Joe Mantegna and Gary Sinise for this patriotic program featuring riveting musical and dramatic performances. The choice of artists, songs and stories reflects the diversity of our nation and the experiences of our veterans. The next edition of NATIONAL MEMORIAL DAY CONCERT will air in 2021. Stay tuned for sponsorship details.

Sponsor NATIONAL MEMORIAL DAY CONCERT ON PBS

Your highly visible on-air spot will be seen on more than 444 public television analog and digital signals, covering 87% of U.S. TV households. The program is repeated on most public television stations the day of the broadcast and the next day, providing your organization’s message increased visibility.

Sponsorship opportunities include:

Broadcast
Potential to reach millions of viewers with on-air spots at the open and close of the program seen on PBS station, as well as simulcast on American Forces Network reaching military leaders and service members
Digital
Extend your sponsorship reach with pre-roll placements available across desktop, OTT and mobile platforms and digital display on program website

Social Media Highlights

(2018)

  • Ranked as the #1 program on Nielsen Social Media TV Ratings for the broadcast date.
  • Social media campaign generated 32 million impressions.
  • 2 million impressions on Facebook Live stream along with 43,000 likes, 4,500 comments and 10,000 shares.
  • 9.4 million impressions during live tweet campaign.
  • Top 10 trending video on YouTube with 61,000 views.

Share Your Brand’s Story

NATIONAL MEMORIAL DAY CONCERT reaches millions of viewers every year. PBS viewers are:

36%

more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa [1]

83%

more likely to fly first class domestically and 47% more likely to fly first class internationally [1]

81%

more likely to play a musical instrument [1]

35%

more likely to go shopping and 20% more likely to dine out [1]

182%

more likely to go to art galleries and 164% more likely to go to museums [1]

127%

more likely to be in a civic club and 122% more likely to be in a charitable organization [1]

Praise for NATIONAL MEMORIAL DAY CONCERT

Align Your Brand with NATIONAL MEMORIAL DAY CONCERT ON PBS

Learn more about sponsoring this program on PBS.

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DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Source: 1. Nielsen NPOWER NTI, Live +7, GfK MRI 2017 Doublebase.