Align with an American Tradition
The award-winning NATIONAL MEMORIAL DAY CONCERT on PBS honors men and women in uniform, their families at home and everyone who has made the ultimate sacrifice for our country. Broadcast from the West Lawn of the U.S. Capitol on the eve of Memorial Day in front of a live audience of hundreds of thousands and a live television audience of millions, the concert is among the highest-rated programs on PBS.
The choice of artists, songs and stories reflects the diversity of our nation and the experiences of our veterans. The next edition of NATIONAL MEMORIAL DAY CONCERT will air in 2021. Stay tuned for sponsorship details, or explore additional opportunities within the PBS Arts & Culture sponsorship package.
Sponsor NATIONAL MEMORIAL DAY CONCERT ON PBS
Your highly visible on-air spot will be seen on more than 444 public television analog and digital signals, covering 87% of U.S. TV households. The program is repeated on most public television stations the day of the broadcast and the next day, providing your organization’s message increased visibility.
Sponsorship opportunities include:
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Share Your Brand’s Story
NATIONAL MEMORIAL DAY CONCERT reaches millions of viewers every year. PBS viewers are:
more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa 
more likely to fly first class domestically and 47% more likely to fly first class internationally 
more likely to play a musical instrument 
more likely to go shopping and 20% more likely to dine out 
more likely to go to art galleries and 164% more likely to go to museums 
more likely to be in a civic club and 122% more likely to be in a charitable organization 
Praise for NATIONAL MEMORIAL DAY CONCERT
Align Your Brand with NATIONAL MEMORIAL DAY CONCERT ON PBS
Learn more about sponsoring this program on PBS.