Reach Committed Viewers Every Week

As one of the top rated documentary film series, NATURE delivers the best in original nature programming. Airing Wednesday nights at 8/7c, the popular series brings the beauty and wonder of the natural world into American homes and serves as the benchmark of PBS nature programs.

NATURE has won more than 700 honors from the television industry—including 19 Emmy Awards, three Peabody Awards and the first honor ever given to a program by the Sierra Club. Learn more about sponsoring this nature series or explore additional PBS Science & Nature sponsorship package opportunities.


Subject to change
Sponsor NATURE

Sponsoring NATURE delivers your brand’s message to a large, unique audience engaged and passionate about the world they live in.

Sponsorship opportunities include:

Reach 5.3MM unique weekly viewers every Wednesday with two 15- or 30-second on-air spots per broadcast [1]
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on series website.

Share Your Brand’s Story

PBS Science & Nature viewers are:


more likely to buy natural products because they are concerned about the environment [2]


more likely to be willing to give up convenience in return for a product that is environmentally safe [2]


are willing to pay more for a product that is environmentally safe [2]


are interested in finding out how they can help the environment [2]


say that the government should pay more attention to environmental issues [2]


more likely to feel that they are more environmentally conscious than most people [2]

Praise for NATURE

Align Your Brand with NATURE

Discover how you can reach quality audiences with the PBS NATURE series.

Let’s Collaborate

DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Nielsen NPOWER, 9/25/2017 – 9/23/2018, L+7 Primetime Reach 50% unif., 1+min P2+; 2. 2019 MRI Doublebase.