Reach EDUCATED Audiences ALL WEEKEND LONG
PBS NEWSHOUR WEEKEND extends PBS NEWSHOUR’s weekday coverage every Saturday and Sunday. Delivering in-depth reporting from award-winning journalists on important issues, PBS NEWSHOUR WEEKEND’s high journalistic standards and expert analyses engage opinion leaders interested in news and public affairs.
Sponsor this weekend news program and align with PBS, the most trusted institution in America for 17 consecutive years. [1] You can also discover additional opportunities available in the PBS News & Current Events sponsorship package.
SCHEDULE
- Weekends at 5/4c
Subject to change
Sponsor PBS NewsHour Weekend
Sponsorship opportunities include:
Broadcast
Potential to reach millions of viewers with 15- or 30-second on-air spots per broadcast
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website
SHARE YOUR BRAND’S STORY
PBS programs resonate with Opinion Leaders:
PBS is the 4th most-watched network for Opinion Leaders [2]
PBS broadcasts the top 3 most “credible” television sources that reach Opinion Leaders [2]
Four of the top 5 most “objective” television sources that reach most Opinion Leaders were PBS programs [2]
Align Your Brand with PBS PROGRAMMING
Learn more about sponsoring quality news programming from PBS.
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