PBS NewsHour Weekend

Reach EDUCATED Audiences ALL WEEKEND LONG

PBS NEWSHOUR WEEKEND extends PBS NEWSHOUR’s weekday coverage every Saturday and Sunday. Delivering in-depth reporting from award-winning journalists on important issues, PBS NEWSHOUR WEEKEND’s high journalistic standards and expert analyses engage opinion leaders interested in news and public affairs.

Sponsor this weekend news program and align with PBS, the most trusted institution in America for 17 consecutive years. [1] You can also discover additional opportunities available in the PBS News & Current Events sponsorship package.

SCHEDULE

Subject to change

Sponsor PBS NewsHour Weekend

Sponsorship opportunities include:

Broadcast
Potential to reach millions of viewers with 15- or 30-second on-air spots per broadcast
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

SHARE YOUR BRAND’S STORY

PBS programs resonate with Opinion Leaders:

4th
PBS is the 4th most-watched network for Opinion Leaders [2]
3
PBS broadcasts the top 3 most “credible” television sources that reach Opinion Leaders [2]
4

Four of the top 5 most “objective” television sources that reach most Opinion Leaders were PBS programs [2]

Align Your Brand with PBS PROGRAMMING

Learn more about sponsoring quality news programming from PBS.

Let’s Collaborate


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Marketing & Research Resources, Inc. (M&RR), January 2020; 2. 2019 Erdos & Morgan Opinion Leaders Study.