Align with a Trusted News Institution
WASHINGTON WEEK brings a roundtable of political journalists together for objective reporting and insightful analyses of the past week’s headlines. Committed to non-partisan and unbiased journalism, the Peabody Award-winning program has been a trusted source for news and information for more than 50 years.
Align your brand with this weekly news program airing each Friday at 8 PM to reach educated and influential audiences. You can also explore additional opportunities available in the PBS News & Current Events sponsorship package.
SCHEDULE
- Fridays at 8/7c
Subject to change
Sponsor WASHINGTON WEEK
Sponsorship opportunities include:
Broadcast
Potential to reach 5.7MM monthly viewers with 15- or 30-second on-air spots per broadcast [1]
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website
SHARE YOUR BRAND’S STORY
PBS news programs resonate with Opinion Leaders:
WASHINGTON WEEK was rated “most current” of weekly programs [2]
PBS is the 4th most-watched network for Opinion Leaders [2]
PBS broadcasts the top 3 most “credible” television sources that reach Opinion Leaders [2]
Praise for WASHINGTON WEEK
MEET
Yamiche Alcindor
On May 4, 2021, Yamiche Alcindor was named the moderator of Washington Week. She will continue in her role as White House correspondent for PBS NewsHour as well as a political contributor for NBC News and MSNBC.
Alcindor has covered the White House for PBS NewsHour since 2018. Prior to that, she covered the campaigns of Donald Trump and Bernie Sanders for The New York Times. During the 2020 presidential election season, Alcindor was a moderator for the sixth Democratic primary debate.
“This show has an amazing legacy, and I am thrilled to step into it,” Alcindor said in an official PBS press release. “I hope to build on it, to expand it and to bring this show forward distinctively into these times of challenge and controversy. In doing so, my guiding light will be serving our audiences and not shying away from the hard conversations about power and politics.”
She is the recipient of numerous awards and recognitions for her work, including the 2020 Aldo Beckman Award for Overall Excellence in White House Coverage from the White House Correspondents’ Association and the 2020 Gwen Ifill Award from the International Women’s Media Foundation (IWMF).
“Building on the strong tradition of Washington Week, Yamiche will bring new voices, insights and perspectives around the table, helping our audiences understand the policies and politics that drive conversations in our country and across the world,” said Paula Kerger, PBS president and CEO.
She earned a bachelor’s degree in English, government and African American studies from Georgetown University. In 2015, she received a master’s degree in broadcast news and documentary filmmaking from New York University.
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