LIFE AT The Waterhole

A Revolutionary Wildlife Series 

Waterholes are vital to the African ecosystem, but little is known about how they support so much life. In LIFE AT THE WATERHOLE, PBS and the BBC Studios Natural History Unit collaborate with the Mwiba Wildlife Reserve and local communities in Tanzania to build the world’s first waterhole featuring a built-in specialist camera rig. Using half-submerged and weather-proofed remote cameras, Dr. M. Sanjayan leads a team to uncover the complex dynamics of the waterhole for the very first time.

As warthogs, giraffes, monkeys and big cats compete for their positions at the new waterhole, viewers discover the increasingly important role of water in Africa and the growing impact of climate change. Continue reading to learn how to sponsor this new wildlife series, or explore additional marketing and sponsorship opportunities available in the PBS Science & Nature sponsorship package.


Subject to change

Preview the Program

Sponsor the Program

Sponsoring LIFE AT THE WATERHOLE delivers your brand’s message to a large, unique audience passionate about the world they live in.

Sponsorship opportunities include:

Reach engaged viewers with 15- or 30-second on-air spots per broadcast
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

Sponsor LIFE AT THE WATERHOLE to reach audiences interested in wildlife, science and natural history. PBS Science & Nature viewers are:


more likely to buy natural products because they are concerned about the environment [1]


more likely to be willing to give up convenience in return for a product that is environmentally safe [1]


are willing to pay more for a product that is environmentally safe [1]


are interested in finding out how they can help the environment [1]


say that the government should pay more attention to environmental issues [1]


more likely to feel that they are more environmentally conscious than most people [1]

Align Your Brand with LIFE AT THE WATERHOLE

Contact us to learn how you can achieve your marketing and branding goals by sponsoring this revolutionary wildlife series.

Let’s Collaborate

DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Source: 1. 2019 MRI Doublebase.