1. Marketing is the process of meeting the demands of consumers. 2. A market is all the people that buy or could buy a certain product. The people in the market, or the consumers, must have the ability to buy, the authority to buy, and the willingness to buy. 3. The product orientation is when a company believes that it has a good product that will sell itself. 4. The selling orientation is when a company believes that proper advertising will sell the product. 5. The marketing orientation is when a company believes the best way to sell its product is to tailor the product and advertising to a section of the market that the company believes is most likely to buy. 6. Companies usually find success using the marketing orientation. 7. The target market is the market a company believes is most likely to buy its product. The company tailors its product and advertising to this part of the market. 8. A marketing plan balances incoming data about the market with a company’s goals and resources. 9. The market-oriented mission statement relates the company to the consumer and is usually a descriptive way of defining the company’s mission. 10. A marketing objective is a specific goal a company hopes to achieve through marketing. 11. Market share is how much of the market the company controls. 12. Trends are changes in sales or market share over time. 13. A trend analysis examines the opportunities and threats part of the SWOT method data. 14. A situation analysis examines a company’s product and its place in the market, as well as the products and positions of competitors. 15. My favorite part of SDTV Marketing is ____________________. If you want to let us know, email us at marketingdirector@cerebellum.com.   Click here to return to the Episode Page.