Book lovers discuss their favorite novels and their love of reading.
After the television series premiere of The Great American Read in May 2018, we introduced book lovers to a Summer of Reading — a robust digital and social-first campaign that was brought to life with over 700 pieces of social content that encouraged our audience to read books on the list, vote for their favorites, and share personal stories about the novels they love.
The digital and social media campaign for the Great American Read helped fuel over 4 million book votes to determine America’s best-loved novel – To Kill A Mockingbird.
The Great American Read poster collection included both pop-culture and Americana vintage motivational posters to get audiences to join the movement, as well as book-inspired vintage travel posters taking readers to the fantastical worlds found deep within the pages of their favorite novels from the list. In addition to engaging bookworms across the country, these posters also received notable press coverage from Ad Week, Mashable, CNN, and independent fan groups and blogs, generating an estimated 178 million impressions. The posters generated over 15 million additional impressions across PBS and Great American Read hero social platforms, with 138,000 total page visits to the ‘Downloads’ page during the span of the campaign.
The Great American Read Book Club
Hear from two members of The Great American Read Book Club.
Between PBS’ efforts, stations’ involvement, author and publisher outreach, and book fandoms, this multi-platform campaign galvanized readers across the country and generated over 4.3 million votes by the series finale on October 23rd. The full leaderboard was subsequently shared on PBS website and with local member stations so that viewers could see where their favorites ranked. Beyond the campaign’s conclusion, the site continues to garner traffic from avid readers across the nation.
A checklist printout of the 100 books with details on voting was available to download. PBS member stations, local bookstores, and libraries had hard copies available too.
READ THE LIST
A list of the 100 books were available and sortable by author and genre.
Each book had further details and facts available for users to learn more.
Users can keep track of how many books from the list they've read with this checklist.
User could submit their stories as images, text, video, or audio files.
To support the Summer of Reading campaign, PBS Digital Studios developed original digital shorts for three different series: It's Lit!, Read Awakening, and Monstrum.
PBS PLatform streaming
All episodes and PBS Digital Studios original shorts are available for streaming across PBS Platforms.
To broaden the audience reach, The Great American Read campaign leveraged Facebook Watch to stream broadcast episodes and original content on social.
The weekly newsletter featured a variety of content including upcoming broadcast information, new videos, website features, book club highlights and more.