Aspen Ideas Festival

Behavior Change: The Blockbuster Drug of the 21st Century

Season 1 Episode 8 | 59m 27s

To complement our vast investments in precision medicine and other futuristic science, more resources are needed to encourage behavior change. Would a more custom-tailored approach have more influence? Should we emphasize messages of hope and purpose rather than fear? Can we develop a drug that gives people the willpower to make better choices?

Aired: 06/25/15

Rating: NR

Problems Playing Video? | Closed Captioning

The Aspen Institute produces the Aspen Ideas Festival in concert with its partner, The Atlantic.