Above The Noise

Can You Trust Influencers on YouTube?

Season 2 Episode 18 | 8m 31s

YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?

Aired: 09/07/18

Rating: NR

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