PBS NewsHour

How Shinola Turned Detroit Into a Luxury Brand

Clip: 06/30/2016 | 8m 4s

When it comes to luxury items, consumer minds are likely to think about some of the world’s fashion meccas. Think Paris. Milan. New York. But Detroit? One growing company would like to think so. With its line of watches, bikes, bags and other items, Shinola is aiming to have the Motor City known for more than its cars and financial woes. Special correspondent Roben Farzad reports.

Aired: 06/30/16

Rating: NR

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