♪ ♪ ♪ ♪ >> HELLO AND WELCOME TO INSIDE LOUISVILLE -- WHERE WE INTRODUCE YOU TO THE PEOPLE, PLACES AND THINGS THAT MAKE UP KENTUCKY'S LARGEST CITY.

I'M YOUR HOST, KELSEY STARKS.

THIS WEEK -- WE TAKE YOU INSIDE THE FRAZIER HISTORY MUSEUM.

IT'S A LITTLE FUNNY TO TALK ABOUT THE HISTORY OF A HISTORY MUSEUM...

BUT THIS ONE SURE HAS AN INTERESTING STORY.

IT'S ONLY BEEN AROUND SINCE 2004, BUT A LOT HAS CHANGED IN THOSE TWO DECADES.

FOUNDED BY LOCAL PHILANTHROPIST OWSLEY BROWN FRAZIER, THE MUSEUM WAS ORIGINALLY THE FRAZIER HISTORICAL ARMS MUSEUM.

NOW IT IS THE FRAZIER HISTORY MUSEUM - FEATURING THE STORIES OF KENTUCKY...THAT STILL INCLUDES ARMS AND ARTIFACTS...

BUT HAS EXPANDED TO MUCH MORE.

IN 2018, THE FRAZIER BECAME THE OFFICIAL STARTING POINT OF THE KENTUCKY BOURBON TRAIL, EMBRACING THE HISTORY OF KENTUCKY'S NATIVE SPIRIT.

BUT AT ITS HEART -- IT'S ABOUT THE STORIES... AND NO ONE TELLS THOSE STORIES BETTER THAN THE PRESIDENT AND CEO OF THE FRAZIER HISTORY MUSEUM ANDY TREINEN.

>> SO WE ARE WHERE THE WORLD MEETS KENTUCKY AND WE TELL STORIES ABOUT KENTUCKY.

WE HAVE KENTUCKY PRIDE.

ALL OF OUR EXHIBITS HAVE A KENTUCKY COMPONENT CELEBRATING OUR CULTURE IN OUR INDUSTRY.

WHAT WE DO WELL, OUR AMAZING PEOPLE.

BUT THE MUSEUM WASN'T ALWAYS THAT.

WE WERE FOUNDED BY OWSLEY, WE WERE FOUNDED BY OWSLEY BROWN FRAZIER, INCREDIBLE MAN WHO WAS A PHILANTHROPIST AND GAVE OVER $400 MILLION TO THE STATE OF KENTUCKY IN ONE WAY OR ANOTHER.

AND HE STARTED THIS AS AN HISTORIC ARMS MUSEUM.

A LOT OF PEOPLE STILL REMEMBER THAT.

WE STILL HAVE SOME INCREDIBLE THINGS.

WE HAVE A FOUNDERS GALLERY WITH TEDDY ROOSEVELT'S BIG STICK AND GEORGE WASHINGTON'S RIFLE AND GERONIMO'S BOW AND ARROW AND QUIVER.

I MEAN, HOW COOL IS THAT, RIGHT?

SO WE STILL HAVE THAT GALLERY THAT CELEBRATES HIS REALLY COOL STUFF.

BUT THE REST OF THE MUSEUM IS A KENTUCKY FOCUS.

AND THE AMAZING THING ABOUT THAT, THOUGH, HE DID TURN IT INTO A HISTORY MUSEUM WHEN HE WAS HERE, BUT WE DIDN'T TAKE ON THE BRAND WHERE THE WORLD MEETS KENTUCKY INTO I THINK MY SECOND YEAR WHEN I WAS MARKETING DIRECTOR 2016, AND THEN WE CHANGED ALL THE THINGS INSIDE, ALL THE CONTENT TO TELL KENTUCKY STORY.

BUT HE WAS SUCH A VISIONARY, SUCH A SMART MAN, OR READ TO YOU HIS ORIGINAL IDEA FOR THE MUSEUM BECAUSE YOU MIGHT THINK IT WOULD BE TO BE AN INTERNATIONAL BEST ARMED MUSEUM WITH THE BEST WEAPONS IN THE WORLD FOR DISPLAY COLLECTION.

>> IT WAS HIS OWN COLLECTION, >> AND IT'S AN AMAZING COLLECTION AND STILL IS SO MR. FRAZIER'S WORDS AT THE VERY BEGINNING WERE WITH A GREATER KNOWLEDGE OF HISTORY... WE CAN FULLY APPRECIATE THE GREAT DIFFICULTIES AND THE GREAT OPPORTUNITIES THAT LIE AHEAD.

BY RECONNECTING WITH OUR PAST, WE CAN RENEW A SENSE OF WHO WE ARE, WHAT WE STAND FOR, AND WHERE WE ARE HEADED.

HE HAD THE VISION AND THE FORESIGHT TO CREATE THIS MISSION FOR THE MUSEUM THAT DIDN'T HAVE ANYTHING TO DO WITH ARMS, AND IT HAS ALLOWED US TO MAKE THAT TRANSITION IN THE HISTORY MUSEUM ABOUT KENTUCKY.

THE OTHER THING THAT'S AMAZING ABOUT THAT, WE USE THOSE WORDS ALL THE TIME IN GUIDING US THROUGH WHAT WE DO.

IN FACT, WE JUST RECEIVED AN AWARD FROM THE AMERICAN ALLIANCE OF MUSEUMS, ONE OF ONLY TWO MUSEUMS IN THE COUNTRY, TO GET AN AWARD FOR DIVERSITY, EQUITY, ACCESS AND INCLUSION.

AND THOSE WORDS WERE THE WAY OUR COMMITTEE CAME UP WITH THE POLICY THAT WE USE IN EXHIBITING IN PROGRAMS, IN ALL THINGS, WHO WE ARE, WHAT WE STAND FOR, AND WHERE WE'RE HEADED.

>> WOW.

IN THE PLACE THAT YOU ALL ARE SITUATED HAS MADE A DIFFERENCE, I THINK, IN NOT ONLY GOING BACK YEARS AND YEARS, THIS THEY SAY THIS IS EXACTLY WHERE LOUISVILLE WAS FIRST SETTLED.

YEAH, RIGHT ON WEST MAIN STREET.

BUT IT IS ALSO ON NINTH STREET, WHICH IS THAT NINTH STREET DIVIDE THAT WE TALKED SO MUCH ABOUT.

AND YOU ALL HAVE REALLY INCORPORATED THAT INTO SOME OF THE EXHIBITS HERE.

>> YEAH.

SO MANY OF THE THINGS ARE RELEVANT ABOUT THIS SPACE.

WE'RE ON WHISKEY ROW WHERE THE OFFICIAL STARTING FOR THE BOURBON TRAIL.

SO THAT'S RELEVANT.

YOU LITERALLY LOOK OUT OUR WINDOW AND YOU CAN SEE THE FALLS OF THE OHIO.

SO YOU'RE RIGHT.

THIS IS WHERE LOUISVILLE STARTED, WHERE IT WAS FOUNDED.

AND WE WANT TO BE NOT JUST A HISTORY MUSEUM, WE WANT TO BE RELEVANT INTO ISSUES THAT ARE HAPPENING TODAY.

SO THE NINTH STREET DIVIDE IS A REAL THING.

WE ARE ON NINTH STREET.

IT'S NO SECRET WE DO A LOT OF PROGRAMMING.

WE DO BRIDGING THE DIVIDE PROGRAMMING, WHICH IS DESIGNED TO BRING PEOPLE TOGETHER TO LISTEN IN A FAIR AND SAFE PLACE, THAT OPINIONS CAN BE SHARED THAT ISN'T SO PARTISAN OR POLITICAL AND SO THAT'S RELEVANT.

WE ALL KNOW WEST, THE EXPANSION WESTWARD OF WATERFRONT PARK IS EXCITING.

THE REINVENT OF NINTH STREET IS HAPPENING IN 2025, SO THERE'S A LOT OF ENERGY IN THIS SPACE AND WE THINK THAT WE'RE THE BEST PLACE IN THE WORLD TO START YOUR EDUCATION ABOUT KENTUCKY HISTORY.

A ONE PLACE THAT YOU CAN COME AND LEARN A LITTLE BIT ABOUT ALL THINGS AND THEN GO OUT AND BRANCH OUT THROUGH THE STATE AND FIND OUT WHAT OTHER THINGS THAT YOU LIKE.

THE FIRST THING YOU SEE WHEN YOU WALK IN THE DOOR IS A CORVETTE, RIGHT?

THERE'S ONE PLACE IN THE WORLD THAT MAKES A CORVETTE, AND THAT'S IN BOWLING GREEN, KENTUCKY.

COUNTLESS EXAMPLES OF THOSE KIND OF THINGS THAT ARE JUST ABOUT KENTUCKY PRIDE.

AND OUR STAFF IS SO AMAZING BECAUSE THEY HAVE THAT KENTUCKY PRIDE.

THEY LOVE TELLING THESE STORIES.

AND I'M LUCKY ENOUGH TO WORK WITH PEOPLE WHO DO THAT EVERY DAY.

>> SO LET'S GO BACK TO OWSLEY BROWN.

FRAZIER.

I THINK THAT NAME CARRIES A LOT OF NOTORIETY IN THIS TOWN AND PROBABLY ACROSS THE STATE AS WELL.

BUT A LOT OF PEOPLE MAY NOT KNOW HOW MUCH HE DID FOR THIS CITY.

AND THIS MUSEUM, OF COURSE, IS PART OF THAT.

WHO WAS HE?

>> WELL, HE WAS A BROWN HE WAS AT ONE TIME THE CHAIRMAN OF BROWN-FORMAN AND, YOU KNOW, CAME FROM A FAMILY THAT HAS GIVEN SO MUCH TO THIS COMMUNITY.

THERE'S SO MUCH IN KENTUCKY THAT WOULDN'T EXIST WITHOUT THE BROWN FAMILY.

THEY'VE BEEN VERY GENEROUS IN MANY WAYS.

THE UNIVERSITY OF LOUISVILLE, THE UNIVERSITY OF KENTUCKY, AND BELLERMAN, MANY OF THE HEALTH FACILITIES, HE DID SO MUCH FOR THIS COMMUNITY AND HE CARED ABOUT THIS COMMUNITY.

AND THIS WAS KIND OF HIS FUN PROJECT.

HE ACTUALLY IN THE-- IN THE EARLY SEVENTIES TORNADO, HIS HOUSE IN THE HIGHLANDS WAS HIT BY THAT TORNADO.

AND THE THE GUN, A HISTORIC GUN THAT HE KEPT UNDER HIS BED WAS LOST IN THAT TORNADO.

AND THAT WAS FOUNDATIONAL IN FINDING A SAFE PLACE TO STORE THE REALLY COOL THINGS THAT HE HAD.

SO, REALLY AN INTERESTING, AMAZING PERSON.

I WISH I WOULD HAVE THE HONOR OF KNOWING HIM BETTER, WORKING WITH HIM.

WE DO WORK VERY CLOSELY WITH HIS FAMILY.

AND I THINK THE LEGACY THAT HE LEFT BEHIND IS SOMETHING THAT WE'RE ALL VERY PROUD OF.

AND, YOU KNOW, WE'RE A NONPROFIT ORGANIZATION.

SOME PEOPLE THINK THAT WE HAVE A LOT OF MONEY.

WE REALLY DON'T.

RIGHT.

WE'RE SCRAPING TO GET BY.

OUR GOAL OVER THE LAST FOUR YEARS AND MY LEADERSHIP HAS BEEN TO MEAN MORE TO MORE PEOPLE EVERY DAY.

THAT'S WHY WE'RE DOING THIS COUNTIES PROJECT AND EXPANDING OUR BRAND STATEWIDE AND LETTING EVERYBODY KNOW WHAT WE'RE DOING.

WE WANT TO MEAN MORE TO MORE PEOPLE.

WE WANT THEM TO SEE THE VALUE THAT WE BRING, AND HOPEFULLY THOSE PEOPLE WILL WANT US TO STICK AROUND FOR A LONG TIME AND HAVE A LEGACY THAT THIS ENTIRE STATE CAN BE PROUD OF >> WHAT DO YOU THINK OWLSEY BROWN FRAZIER WOULD THINK NOW OF WHAT THIS HAS BECOME?

>> YOU'RE GOOD AT THIS.

AND I THINK ABOUT THAT ALL THE TIME.

I MEAN, I REALLY DO.

I DO WORK IN HIS OFFICE, RIGHT?

YEAH.

I AM HONORED AND HUMBLED TO WORK IN HIS OFFICE.

AND SO I THINK, YOU KNOW, LIKE IT WOULD THIS BE OKAY?

AND SO I ASK RIGHT.

IT'S IMPORTANT THAT WE KEEP A RELATIONSHIP WITH HIS FAMILY THAT HAS SEEN A LOT OF EVOLUTION AND A LOT OF CHANGE.

THERE ARE SOME BOARD MEMBERS WHO ARE VERY CLOSE TO ME, AND SO I'LL KIND OF PICK THEIR BRAINS A LITTLE BIT AND SAY, YOU KNOW, TO WALTER CRUTCHER OR BILL STONE, YOU KNOW, DO YOU EVER WONDER WHAT L.Z.

WOULD THINK ABOUT WHAT WE'RE DOING?

AND AND I GET A RESOUNDING HE WOULD LOVE IT.

AND THAT'S GOOD.

THAT MAKES YOU FEEL THAT IT DOES.

>> HOW MUCH OF THE MUSEUM IS STILL PART OF THAT?

THE ARMS PART OF THINGS.

>> YET WE STILL HAVE AN INCREDIBLE COLLECTION OF ARMS.

AND, YOU KNOW, WE'LL PROBABLY PUT MORE ON VIEW IN OUR FOUNDERS GALLERY IN THE 20TH ANNIVERSARY.

WE TELL STORIES WITH OUR COLLECTION.

JUST TOOK IN A BUNCH OF AMAZING THINGS FROM THE KENTUCKY SCIENCE CENTER.

BUT SO FOR INSTANCE, IN OUR-- THE COMMONWEALTH DIVIDED WE FALL EXHIBIT, WHICH IS THE HISTORY OF THIS LAND WE NOW CALL KENTUCKY FROM 20,000 YEARS AGO THROUGH 1900, THE CIVIL WAR STORIES.

AND THERE WE HAVE THE OLDEST SURVIVING CIVIL WAR MONUMENT IN THE WORLD IN THAT EXHIBIT.

BUT WEAPONS TELL A STORY THERE, RIGHT?

SO WE HAVE GUNS THAT WERE USED BY THE SOUTH AND GUNS THAT WERE USED BY THE NORTH.

AND THERE'S A REASON AND BETTER WEAPONRY WAS ONE OF THE REASONS THAT THE NORTH WON THAT WAR.

SO WE USE ARE ALL OF OUR COLLECTION TO TELL STORIES ABOUT WHO WE ARE AS A PEOPLE.

♪ ♪ >> ANDY TREINEN HAS HIS OWN HISTORY...

HERE IN LOUISVILLE, YOU MIGHT REMEMBER HIM AS A MORNING ANCHOR ON WHAS -- FULL DISCLOSURE: I WAS THERE WITH HIM FOR PART OF HIS TENURE.

WHILE HIS TRANSITION FROM NEWS ANCHOR TO RUNNING A MUSEUM HAS BEEN FASCINATING, THE BIG STORY IS WHAT THE MUSEUM HAS BECOME IN THAT TIME.

WELL, A LOT OF PEOPLE MAY REMEMBER YOU FROM TV.

> YOU DO?

>> I DO.

VERY WELL.

>> YOU WERE SITTING RIGHT HERE, RIGHT?

>> WE SAT NEXT TO EACH OTHER FOR A LONG TIME.

SORRY ABOUT THAT.

MORNING TELEVISION.

BEST YEARS OF MY LIFE.

SO.

BUT SO NOW YOU'RE THE CEO OF A MUSEUM.

HOW DID THAT COME TO BE?

WELL, FIRST OF ALL, I LOVE WORKING WITH YOU AND YOU'RE CRUSHING IT ON THIS NEW SHOW.

AND IT'S SO FUN FOR ME.

SO I APPRECIATE THAT.

IF YOU'D ASKED ME IF I'D BE SITTING HERE IN THIS POSITION FIVE YEARS AGO, SEVEN YEARS AGO, I LEFT... >> I REMEMBER.

>> NEVER IN A MILLION YEARS WOULD I HAVE GUESSED THAT.

I STARTED HERE AS DIRECTOR OF MARKETING.

AND, YOU KNOW, SO THAT'S LIKE THE PR SIDE OF IT.

WE KNOW HOW THE MEDIA OPERATES AND WE THINK WE COULD GET COVERS, MAKE THEM INTERESTED IN CERTAIN STORIES AND HELP, AND YOU KNOW THAT THAT'S FREE MEDIA, THAT'S NOT MARKETING THAT YOU GOT TO PAY FOR.

SO I THOUGHT I COULD FIGURE THAT OUT.

A LOT OF REALLY GREAT PEOPLE HERE FOUNDATIONAL IN HIRING ME AND TEACHING ME ALONG THE WAY.

BUT I LOVE IT.

I ABSOLUTELY LOVE IT.

THERE ARE SOME COMMON THEMES, OBVIOUSLY.

THE FIRST AND FOREMOST IS THAT WE TELL STORIES, RIGHT?

WE DO THE EXACT SAME THING THAT YOU AND YOUR CREW DO EVERY DAY.

WE TELL STORIES.

THEY LAST A LITTLE LONGER THAN THE ONES THAT GO UP IN THE SPACE AT THE END OF THE NIGHT.

SO THAT'S BEEN REALLY IMPORTANT TO THE TRANSITION.

IT'S A RELATIONSHIP BUSINESS PARTNERS AND THE PEOPLE.

WE ARE A WEA INSTITUTION WITH OUT OF OUR APARTMENT WITHOUT ALL OF OUR PARTNERS AND WE'RE A NONPROFIT, SO WE PARTNER WITH WHOEVER AND HOWEVER WE CAN.

SO THE RELATIONSHIP SIDE OF, OF WHAT WE DID IS FOUNDATIONAL.

AND, YOU KNOW, THE GREATEST THING FOR ME WAS MY MIND IS SO ENGAGED, RIGHT?

LIKE, I'M LEARNING ALL THE TIME.

I'M OLD MAN, I'M 54 YEARS OLD NOW.

RIGHT.

>> YOU'VE REALLY CREATED A SHIFT HERE.

I MEAN, IN YOUR TIME AS HEAD OF THIS ORGANIZATION AND SOME OF THE CONTEMPORARY EXHIBITS, THE SHIFT TO THE BOURBON WORLD, I MEAN, TALK A LITTLE BIT ABOUT THAT AND HOW THAT CAME TO BE.

AND IS THAT JUST I KNOW YOU LOVE BOURBON, SO YOU JUST THOUGHT, LET'S DO SOMETHING.

>> I DO.

AND PENNY PEELER HIRED ME.

AND THAT STARTED UNDER HER LEADERSHIP.

WHEN I STARTED IN 2015, WE DIDN'T QUITE HAVE THE DESIGNATION, THE OFFICIAL STARTING POINT.

BUT, YOU KNOW, MACK BROWN WAS TRYING TO FIGURE OUT A WAY TO SAVE THE MUSEUM BACK THEN.

AND THIS BOURBON, YOU KNOW, 95% OF THE BOURBON OF THE WORLD WAS MADE HERE IN KENTUCKY, 100% OF THE GOOD BOURBON IN THE WORLD IS MADE HERE IN KENTUCKY.

AND THE KENTUCKY BOURBON TRAIL DIDN'T HAVE A STARTING POINT.

IT REALLY IS WHEREVER YOU START.

AND SO WE NEEDED TO REALLY CREATE SOMETHING THAT WAS ABOUT THE CATEGORY OF BOURBON.

WHY IS IT HERE?

YOU KNOW, IT'S ABOUT THE WATER.

IT'S ABOUT THE LAWS IN PLACE THAT INCENTIVIZE PEOPLE TO COME HERE AND GROW CORN AND BUILD A STRUCTURE.

AND THEN YOU OWN THE LAND.

IT'S ABOUT THE LIMESTONE, IT'S ABOUT THE PEOPLE, IT'S ABOUT THE INDUSTRY.

SO WE HAVE AN EXHIBIT THAT TELLS THAT STORY.

ALL OF OUR DISTILLER PARTNERS DO AN AMAZING JOB OF TELLING THE STORY OF HOW TO MAKE BOURBON AND WHAT MAKES THEIR BRAND SPECIAL.

WE NEED TO FILL THAT VOID THERE.

AND WHAT YOU SAID ABOUT THE WORK THAT'S HAPPENED WHILE I'VE WORKED HERE IS INCREDIBLY KIND.

OUR STAFF IS AMAZING.

THEY DO ALL THE WORK.

I MEAN, THEY ARE SO GOOD, SO ENGAGED, AND WE CELEBRATE EVERYTHING TOGETHER.

IT'S TEAM STUFF, YOU KNOW, LIKE IT'S A LOT MORE FUN TO CELEBRATE WHEN YOU'RE CELEBRATING WITH TEN PEOPLE.

AND IT'S A LITTLE LESS PAINFUL WHEN YOU-- YOU KNOW, YOU TAKE YOUR LUMPS AND YOU'RE ALL SIT IN THERE AND TAKE THEM TOGETHER.

SO, YOU KNOW, I'M BIG ON LIKE THE TEAM AND ALL THAT STUFF.

AND WE'VE GOT A REALLY AMAZING TEAM.

>> AND YOU CREATED A GREAT TEAM HERE IN THE BOURBON.

SO I THINK, YOU KNOW, YOU KIND OF WENT THROUGH THE HISTORY OF IT, BUT I A LOT OF PEOPLE DON'T UNDERSTAND THE HISTORY OF WHY.

AND BOURBONISM WAS TAKING OFF AT THAT SAME POINT.

AND YOU SEE A LOT OF THE PEOPLE VISITING HERE ARE HERE FOR THAT REASON.

>> THERE IS ABSOLUTELY NO QUESTION.

AND, YOU KNOW, I DO THANK YOU FOR POINTING IT OUT.

I DO DRINK BOURBON.

I LOVE BOURBON.

I THINK IT'S GREAT.

A LOT OF PEOPLE DON'T.

BUT IT DOESN'T MATTER BECAUSE THIS IS OUR AUTHENTIC STORY.

RIGHT.

AND TWO AND A HALF MILLION PEOPLE CAME TO KENTUCKY LAST YEAR TO LEARN ABOUT THIS AUTHENTIC STORY, KENTUCKY BOURBON.

AND GUESS WHAT?

WHILE THEY WERE HERE ALONG THE WAY, THEY LEARNED ALL THESE OTHER INCREDIBLE THINGS ABOUT OUR STATE.

THEY STAYED IN OUR HOTELS, THEY ATE IN OUR RESTAURANTS.

THEY LEARNED ALL THE COOL OTHER ATTRACTIONS THAT THEY CAN VISIT ALONG THE WAY.

SO THIS IS REALLY ABOUT KENTUCKY PRIDE AND ABOUT HOW KENTUCKY IS THE ONE AND ONLY AUTHENTIC HOME OF BOURBON.

AND IF PEOPLE WANT TO LEARN ABOUT IT, THEY HAVE TO COME HERE.

AND IT ALLOWS US TO TELL STORIES ABOUT WHO WE ARE, LIKE WE WERE THE FIRST GREAT WESTERN FRONTIER.

THERE'S SO MANY COOL THINGS ABOUT THIS STATE AND BOURBON.

BOURBON IS ONE OF THEM, MAKE NO QUESTION.

BUT, YOU KNOW, PART OF WHAT WE DO WITH IT, WITH OUR APP AND WITH OUR FRAZIER WEEKLY IS TO KIND OF DISPEL SOME OF THE MYTHS OUT THERE THAT, YOU KNOW, KENTUCKY'S BACKWARD STATE OR WHATEVER.

THAT COULDN'T BE FARTHER FROM THE TRUTH.

THERE ARE SO MANY PEOPLE ABSOLUTELY THRIVING IN EVERY INDUSTRY IN THIS STATE.

SUPERSTARS FEATURED IN OUR EXHIBITS, WORLD RENOWNED SUPERSTARS.

AND SO WE WANT THOSE TO BE THE STORIES THAT ARE TOLD.

>> AND THAT'S PART OF I MEAN, THERE IS A COOL KENTUCKY EXHIBIT WHERE YOU'RE GOING TO SEE THINGS FROM JACK HARLOW AND JENNIFER LAWRENCE AND ALL THOSE COOL TODAY.

YOU WILL THOSE COOL STORIES.

TODAY WE ARE PUTTING IN A NEW GENERAL PER LAWRENCE EXHIBIT, SOME STUFF WE JUST GOT FROM THE LAWRENCE FAMILY.

THANK YOU VERY MUCH.

IN FACT, THERE IS A PINK BLANKET THAT SHE AND DAVID LETTERMAN WERE WRAPPED IN ON HIS LAST SHOW, RIGHT?

SO WE HAD THAT BLANKET IS NOW ON YOU DOWNSTAIRS, ALONG WITH THE PICTURE OF HER LETTERMAN.

BUT YEAH, JACK HARLOW, JENNIFER LAWRENCE, GEORGE CLOONEY, JOHNNY DEPP, I MEAN, AND THEN HISTORICALLY, ALL THESE INCREDIBLE PEOPLE.

COOL KENTUCKY IS KIND OF THE NEXT STEP, TO BE HONEST WITH YOU, KELSEY, WITH THE BOURBON.

SO THE BOURBON CONCEPT WAS IT STARTS HERE.

COME HERE.

LEARN ABOUT BOURBON, FOUNDATIONALLY, AND THEN GO OUT ON THE KENTUCKY BOURBON TRAIL.

AND THEN SO WE THOUGHT, LET'S TAKE THAT TO ALL TOURISTS.

SO COOL KENTUCKY FEATURES PIECES FROM EVERY OTHER MUSEUM IN THE STATE.

IF THEY'RE NOT THERE NOW, THEY WILL BE.

WE ARE ALWAYS WORKING THROUGH THAT.

BUT, YOU KNOW, I WAS LIKE, OKAY, WELL, I CALLED THE PRESIDENT OF THE CORVETTE MUSEUM.

HEY, WE'D LIKE TO DO THAT.

WE'RE DOING THIS THING AND WE'D LIKE TO SHOWCASE YOUR MUSEUM AT OUR MUSEUM, AND SO WE CAN DRIVE SOME TRAFFIC YOUR WAY.

WHAT CAN YOU SEND US?

HOW ABOUT WE SEND YOU A CORVETTE?

OKAY, YEAH, WE'RE ON OUR SECOND CORVETTE ON VIEW.

RIGHT WHEN YOU WALK IN TORREY MARTINS BOAT THAT YOU RODE ACROSS THE ATLANTIC OCEAN IS ON VIEW DOWN STAIRS, OF COURSE, THE DISCO BALL.

SOMETHING FROM THE DERBY MUSEUM AND LOUISVILLE SLUGGER AND THE PHILSON AND ALL THE MUSEUMS HERE AND THROUGHOUT.

HERE'S A VENTRILOQUIST MUSEUM IN NORTHERN KENTUCKY AND IT'S FEATURED NOW, YOU KNOW, IF YOU'VE COME TO COOL KENTUCKY.

SO I LIKE TO SAY IT'S FOR VISITORS AND ABOUT 70% OF OUR VISITORS FROM OUT OF THE STATE.

WE WANT MORE PEOPLE IN THE STATE TO COME HERE AND LEARN THAT WE'RE TELLING THEIR STORY.

BUT I LIKE TO SAY THAT IT IS THE EXHIBIT THAT CREATES AHA MOMENTS FOR PEOPLE AS PEOPLE GO, OH, I DIDN'T KNOW THAT.

OH, I DIDN'T KNOW THAT PERSON WAS FROM HERE.

OH, MY GOSH.

DIPPIN DOTS IS FROM KENTUCKY.

ALL I GOT WAS POST-IT NOTE.

THAT'S KENTUCKY, RIGHT?

THAT'S ALL KENTUCKY.

YEAH.

>> SO NOW WHAT'S NEXT FOR YOU, WILL, IS YOU ARE GOING TO TRAVEL TO ALL OF THE COUNTIES IN KENTUCKY AND TELL THE STORIES.

I THINK THIS IS A AWESOME IDEA.

TELL US WHAT THAT'S LIKE.

>> YEAH, I AM SO INCREDIBLY EXCITED ABOUT THIS RIGHT NOW.

RIGHT NOW WE HAVE THREE PEOPLE OUT IN THREE DIFFERENT COUNTIES, GATHERING ASSETS.

SO KENTUCKY HAS 120 COUNTIES.

THAT'S A BIG NUMBER FOR A STATE THIS SIZE.

YOU KNOW, FIRST OF ALL, WOULD TELL THE STORY OF WHY THAT IS.

BUT WHEN YOU COME INTO KENTUCKY, YOU'RE GOING TO SEE A BIG THING THAT SAYS KENTUCKY HAS 120 COOL COUNTIES, AND THEN THERE WILL BE A BIG INTERACTION WHERE THERE'S A TABLE AND A VIDEO BOARD WHERE YOU CAN TOUCH ON CASTLE COUNTY OR MEAD COUNTY OR BOURBON COUNTY.

AND THERE WILL BE STORIES OF THAT COUNTY THAT NOT THAT WE DIDN'T CURATE, THAT PEOPLE FROM THOSE COUNTIES CURATED.

SO WE REACHED OUT TO PEOPLE IN THE COUNTY, SEE LIBRARIANS, IN THE COUNTIY SEATS, LIBRARIANS, TOURISM.

WE HAVE THREE CONTACTS IN EVERY ONE OF THOSE COUNTIES AND THEY ARE CURATING A STORY.

WHAT IS COOL ABOUT YOUR COUNTY?

AND THERE THEY'RE HELPING US TO TELL THOSE STORIES.

SO IT IS AMAZING.

IT IS COOL.

IT IS GOING TO, I HOPE IDEALISTICALLY SEE, YOU KNOW, CHIP AWAY A LITTLE BIT AT THIS URBAN RURAL DIVIDE THAT EXISTS IN THE COUNTRY AND A LITTLE BIT IN THE STATE, TOO.

WE HAVE SO MUCH TO CELEBRATE.

AND OUR 120 COUNTIES ALL HAVE A BUNCH OF THINGS TO CELEBRATE.

AND WE'RE GOING TO CELEBRATE THEM HERE.

AND THEN WE'RE ALSO GOING TO PHASE 2, HAVE A VEHICLE AND TAKE THAT VEHICLE OUT TO ALL THE COUNTY FAIRS AND THE FOURTH OF JULY CELEBRATIONS AND THEN PEOPLE THROUGHOUT THE STATE WILL BE ABLE TO ENGAGE IN THAT CONTENT AT THE SAME TIME.

AND WE'LL ALSO HAVE IT ON FRAZIER PLUS, WHICH IS ADDITIONAL CONTENT ANYWHERE, ANY TIME YOU CAN GO ON AN APP AND READ ABOUT DIFFERENT COUNTIES AND WATCH STORIES AND HEAR SONGS.

AND SIMON MYERS, WHO, YOU KNOW, HAS TAKEN THIS PROJECT AND SAID, WOULDN'T IT BE COOL IF WE FEATURED A SONG FROM ALL 120 CALORIES?

HE'S ALREADY CURATED THE LIST.

YOU CAN GO TO SPOTIFY.

HE'S ONLY DOING HE'S DROPPING 10 A MONTH FOR A YEAR.

AND YOU CAN LISTEN TO A SONG FROM AN ARTIST IN EACH OF KENTUCKY'S 120 COUNTIES.

IT IS SO FUN.

>> IT IS.

>> I LISTEN TO THE PLAY LIST ALL THE TIME.

>> I'VE LISTENED TO IT TOO.

REALLY FUN.

AND WHAT A GREAT CONCEPT.

>> YEAH, AND IT'S DIVERSE.

LIKE, YOU KNOW, BLUEGRASS, OF COURSE, IS FEATURED IN THERE.

I MEAN, THIS GENRE, YOU KNOW, STURGILL SIMPSON AND CHRIS STAPLETON AND ALL OF THE FOLKS THAT ARE HAVING SUCH AN INCREDIBLE IMPACT.

BUT IT'S EVERY GENRE OF MUSIC FEATURED IN THERE FROM ARTISTS THROUGHOUT THE STATE OF KENTUCKY.

>> TALK A LITTLE BIT MORE ABOUT THAT.

FRAZIER PLUS, THIS IS A REALLY COOL CONCEPT FOR A MUSEUM, AND I DON'T KNOW, MAYBE OTHER MUSEUMS ARE DOING THIS TOO, BUT I'VE NEVER SEEN ANYTHING LIKE IT WHERE YOU CAN GO ON YOUR APP AND EVEN GO OUT INTO THE COMMUNITY AND LEARN ABOUT SPECIFIC PLACES.

>> YEAH, YEAH.

SO WE WERE WORKING WITH A COMPANY CALLED CULTURE CONNECT AND THEY EVERYTHING WAS CALLED CULTURE CONNECT, BUT IT ALLOWED YOU TO DO THIS, CREATE AN APP.

AND ALSO YOU CAN HAVE A QR CODE WHERE YOU CAN GO TO HEATHER FRENCH HENRY'S MISS AMERICA DRESS, AND THEY HAD A QR CODE AND THEN YOU'RE GOING TO GET A STORY THAT'S NOT TOLD IN THE EXHIBIT.

ADDTIONAL CONTENT WHILE YOU'RE HERE, BUT ALSO IT'S AN APP AND YOU CAN ACCESS THAT CONTENT ANYWHERE.

READ ABOUT THE FIVE DIFFERENT WOMEN WHO HAD A MISS AMERICA CONNECTION FROM KENTUCKY THAT ARE FEATURED ON THE TEXT THERE.

SO IT IS SOMETHING THAT IS ACCESSIBLE TO EVERYONE EVERYWHERE.

AND WE JUST THOUGHT IT WAS IMPORTANT TO BRAND IT AS OURS OR FRAZIER PLUS WE'RE WORKING FRAZIER PLUS WE'RE WORKING WITH CAVE HILL WHICH OH MY GOSH YOU TO TALK ABOUT HISTORY.

SO MUCH HISTORY THERE.

SO OCTOBER 2ND, I THINK I'M SPEAKING AT AN EVENT THERE AND THIS IS BEING INTRODUCED.

SO WE ARE GOING TO CREATE CONTENT FOR PEOPLE WHO ARE BURIED AT CAVE HILL.

AND YOU CAN DO THE WALKING TOUR, GO THROUGH THE PROGRAM, HIT THE QR CODE AND HAVE OUR PEOPLE FROM FRAZIER PLUS TELLING YOU STORIES ABOUT COLONEL SANDERS, MUHAMMAD ALI, YOU KNOW, FORMER PRESIDENTS.

IT'S LIKE ALL OF THE THINGS MR. FRAZIER IS BURIED THERE.

HE'LL BE ONE OF THEM.

>> A LOT OF PEOPLE MAY KNOW THAT YOU WILL HAVE EDUCATION PROGRAMS HERE FOCUSED ON BRINGING KIDS IN.

YOU GET SUMMER CAMPS AND ALL KINDS OF EDUCATIONAL CONTENT, AND NOW YOU'RE EXPANDING THAT INTO THE OTHER END OF THE SPECTRUM, BRINGING STORIES TO SENIORS ABOUT THAT.

>> IT'S SO COOL.

I MEAN, EVERYTHING WE DO IS ABOUT EDUCATION, BUT BETWEEN 20 AND 30,000 KIDS COME EVERY YEAR FOR CAMPS AND FIELD TRIPS AND THOSE THINGS.

BUT WE JUST STARTED A NEW PROGRAM AT THE END OF LAST YEAR.

WE'RE ALMOST A YEAR IN, AND IT'S CALLED STORIES IN MIND, FUNDED BY A GRANT.

WE HAVE FOUR PEOPLE ON STAFF THAT GO TO SENIOR CARE FACILITIES.

WE WROTE THIS GRANT TO SOLVE FOR BOREDOM, LONELINESS AND DEPRESSION, WHICH IS RUNNING RAMPANT IN OUR SENIOR CARE FACILITIES.

AND THESE FOLKS HAVE SO MUCH TO OFFER.

SO OUR GROUP BUILDS ENGAGEMENTS, AND YOU CAN LOOK AT THE PICTURES.

IT'S AMAZING THESE FOLKS ARE SO EXCITED NOT JUST TO HAVE ADDITIONAL THINGS TO DO, BUT THEY'RE CONTRIBUTING.

RIGHT.

AND MANY TIMES OUR SENIORS, THEY DON'T WANT TO JUST BE TAKEN CARE OF.

THEY HAVE SO MUCH TO OFFER.

AND WE'RE A HISTORY MUSEUM.

WE'LL GO IN WITH A STORY AND THEY'LL GO, OH, YEAH, MY MOM'S THIS, AND I GOT THIS PICTURE AND THEY REMEMBER THIS.

I REMEMBER THIS, I LIVED THROUGH THIS.

THIS IS THE WAY MY FAMILY LOOKED AT THAT.

SO THAT CONTENT COMES BACK TO THE MUSEUM, AND I DON'T KNOW THAT ANYONE ELSE IN THE COUNTRY IS DOING THIS KIND OF WORK.

THE FEEDBACK HAS BEEN AMAZING.

I WENT ON ONE OF THE ENGAGEMENTS LAST WEEK AND IT WAS SO COOL TO SEE THESE FOLKS REALLY ENGAGE.

I WENT ON ONE OF THE ENGAGE MANIES LAST WEEK AND IT WAS SO COOL TO SEE THE FOLKS ENGAGE.

OUR TEAM BUILDS CONTENT SPECIFICALLY FOR THE SENIORS TO TALK ABOUT-- AND AGAIN, IT'S REALLY THE SAME THING.

IT'S KENTUCKY HISTORY.

WE DID THE MAMMOTH CAVE REGION AND THE CAVE WARS AND ALL THE STORIES DOWN THERE, THE ONE THAT I WAS ON.

AND IT'S REALLY SOMETHING THAT I THINK IT LEADS TO SOMETHING THAT I MENTIONED EARLIER MEAN MORE TO MORE PEOPLE EVERY DAY.

WE WANT TO MEAN MORE TO MORE PEOPLE BECAUSE WE DON'T KNOW, YOU KNOW, WHO THOSE FOLKS ARE.

WE WANT PEOPLE TO COME HERE.

SOMEBODY MIGHT BE TOUCHED BY THAT AND KNOW WANT TO BE A MEMBER OR A CONTRIBUTOR TO WHAT WE DO BECAUSE, YOU KNOW, WE THINK WE'RE DOING A DECENT JOB.

WE WANT TO KEEP DOING IT.

♪ ♪ ♪ ♪ >> WHAT ONE THING WOULD YOU WANT PEOPLE TO KNOW ABOUT THE FRAZIER HISTORY MUSEUM?

>> ONE THING?

BOY, WELL, YOU KNOW, THIS IS A KET AUDIENCE, RIGHT?

IF YOU HAVEN'T BEEN HERE, HAVE YOU TO COME HERE.

IF YOU LOVE KENTUCKY, YOU HAVE TO COME HERE BECAUSE WE ARE TELLING YOUR STORY AND NOT JUST THE LOUISVILLE STORY.

THERE'S INCREDIBLE STORIES IN LOUISVILLE ALONE, ANOTHER WORLD, BUT WE ARE TELLING ALL OF KENTUCKY STORY AND OUR TEAM IS IMMENSELY PROUD OF IT.

AND I THINK WE DO A PRETTY GOOD JOB OF IT.

>> AND THERE ARE MORE STORIES TO TELL -- LIKE... HAVE YOU EVER WONDERED WHAT'S BEHIND THE SCENES AT THE FRAZIER HISTORY MUSEUM?

WE TAKE YOU TO THE COLLECTIONS DEPARTMENT...

IN THE BASEMENT OF THE FRAZIER TO SHOW YOU SOME GEMS THAT AREN'T CURRENTLY ON DISPLAY AT THE MUSEUM.

FROM PERSONAL ARTIFACTS TO THE EARLIEST BOURBON BOTTLES EVER CREATED.. OH - AND YOU'LL WANT TO HEAR THE STORY BEHIND THIS CONTRAPTION... YOU CAN FIND THAT ALL ONLINE AT ket.org SLOOSH INSIDE LOUISVILLE.

YOU CAN ALSO WATCH THIS FULL EPISODE THERE ANYTIME.

PLUS - DON'T FORGET TO FOLLOW US ON INSTAGRAM -- AT KET IN LOU -- FOR ALL THOSE EXTRAS AND YOU CAN COMMENT ON YOUR FAVORITES TOO.

THANKS FOR SPENDING A LITTLE TIME GETTING TO KNOW LOUISVILLE THIS WEEK.

I HOPE WE'LL SEE YOU NEXT TIME FOR INSIDE LOUISVILLE... UNTIL THEN, MAKE IT A GREAT WEEK!

♪ ♪ ♪ ♪