Conversations with Jim Zirin

What is the Secret of Zagat's Success?

07/06/2017 | 26m 45s  | Video has closed captioning.

Conversations in the Digital Age with Jim Zirin – In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim how they did it with marketing skills and promotional instincts, and even disclose a few business secrets.