As the jockeying for the 2016 presidential primary begins, all signs point to a third run for 2012 Republican nominee Mitt Romney. The former Massachusetts governor first ran in 2008 but lost the Republican nomination to Sen. John McCain. Romney is promising GOP donors he'll run a different campaign this time against likely Republican candidates Jeb Bush, Rand Paul and others. But is the third time really the charm?
We look back in the Washington Week Vault to June 2011, the beginning of Romney's second run for president. As The New York Times' Jeff Zeleny said then, "He’s taking a completely different approach or sort of a different approach in this second time around." What lessons will Romney take from his two previous campaigns as he considers yet another run?