(audience applauds) - Thank you gals.
I'm incredibly proud of this ad, that's industry speak for advertisement.
It's a pleasure to come and talk to you ladies today.
So the plan is to sell Carmichael's products at each Swinnertons cash register.
You want all of your customers to leave with at least one product.
- Apologies, Mrs.
Carmichael, there's a telephone call.
- Thank you.
You're all now proud Carmichael's advocates.
So what do we say, gals?
- [All Women] It isn't just clean, it's Carmichael's clean.
- [Mrs.
Carmichael] Bravo ladies.
(high heels click against tile floor) - How much we getting paid for this Clive?
- Pat on the back seems about the size of it.
- Kick in the teeth more like.
Do you know how much extra work this is?
- You've got no worries Cath, you could talk a nun into a negligee.
- Advocate.
Just another word for unpaid.
(dramatic music)