Spotlight: A Style Evolution
When the doors to Selfridges swung open in 1909, the corseted columns and opulent hats of the Edwardian Era ruled the day. Nearly twenty years later, style—like London itself—had undergone tremendous change. In pictures from Seasons 1-4 of Mr. Selfridge, see how the characters went from ornate to chic, dignified to jazz-age, and reflect on how they’ve changed since Season 1.
Lady Mae: If you think Lady Mae’s hair was big in Season 1, you must have forgotten about her hats! For the showgirl-turned-lady of Season 1, opulence and dazzle projected wealth, power and sex appeal, all of which Lady Mae had in spades. But her style was toned down in Season 2 as Lord Loxley dampened her dazzle and power. Absent during Season 3, she returns in Season 4 more chic and confident than ever, making her mark at Selfridges on her own merit: running a fashion house and looking every bit the part!
Kitty Hawkins/Kitty Edwards: From 1909 to 1928, Kitty transformed from a catty gossip to a successful career woman. And she made a surface transformation as well, turning down the volume on her hair and turning it up on her lips. While she once denigrated others out of jealousy, Kitty is now devoted to making women feel good about themselves with tasteful, trendy products—a change that flatters Selfridges’ ginger head of cosmetics.
Josie Mardle: As Selfridges’ head of accessories, Miss Mardle was strict and severe, showing her vulnerability only to Mr. Grove, only to be taken for granted and discarded. But a softness bloomed in her as she fell in love with Florian in Season 2, and his death rendered her heartbroken in Season 3, with a pall replacing her happy glow. She returns in Season 4 confident and chic, infused with New York moxie and style.
Frank Edwards: Frank Edwards’ transformation from newspaper editor and man-about-town to corporate PR and family man is reflected in his actions, but the years are reflected, primarily, in his…mustache. Season 1’s Edwardian waxed wonder that flirted with the handlebar appeared in a new incarnation each season. By Season 4, it has settled on Edwards’ upper lip as a slim sliver, influenced by the silver screen’s stars of the late ‘20s.
Harry Gordon Selfridge: The years have been kind to our eponymous hero, whose looks remained almost entirely unchanged until Season 4. The Queen of Time may reign the entrance of Selfridges, but in Season 4, time has marched on, tracing Harry’s hair and beard with grey, and etching his features with traces of wrinkles that tell the tale of responsibility, debt, and loss.