Carl Zimmer, reporting for the New York Times:
Dr. Hare, now an associate professor at Duke, has continued to probe the canine mind, but his research has been constrained by the number of dogs he can study. Now he hopes to expand his research geometrically — with the help of dog owners around the world. He is the chief scientific officer of a new company called Dognition, which produces a Web site where people can test their dog’s cognition, learn about their pets and, Dr. Hare hopes, supply him and his colleagues with scientific data on tens of thousands of dogs.
Brian Hare is just one of many scientists trying to figure out what, exactly, animals are thinking. You can learn more about Hare’s and others’ research in this episode of NOVA scienceNOW: