Dr. John H. Falk is Director of the Institute for Learning Innovation and Sea Grant Professor of Free-Choice Learning at Oregon State University. He is a leading expert on free-choice learning; the learning that occurs when people have significant choice and control over the what, where and when of their learning. His current research focuses on studying the community impacts of museums, zoos and aquariums; understanding why people utilize free-choice learning settings during their leisure time and helping cultural institutions re-think their future positioning and business models in the 21st century.
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