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            The Einstein's Big Idea Library Guide has been reviewed by a
            national board of public librarians and is designed for public
            libraries of all sizes and for visitors of all ages. We hope you'll
            use this guide to create displays, conduct programs with science
            activities, and plan community events. Inside you'll find:
           
            Display ideas
              Display materials (including resource lists, display
              sheets, magnet/sticker template, and Web site markers)
            Reproducible information handoutsHands-on science activitiesScavenger Hunt and Trivia Night event plans 
            These resources can be used to demystify Einstein's famous equation,
            reveal its fascinating "backstory," and showcase science as a
            process of inquiry and collaboration. All these materials are
            available online in html and PDF format at:
           
            www.pbs.org/nova/einstein/lrk.html
           Physics Degree Not Necessary!
            You don't need to be a science expert to inspire your visitors to
            explore E = mc2. The "Big Ideas" below offer ways to approach the content,
            regardless of science background. Each resource inside this guide is
            connected to these ideas.
           
            Big Ideas behind "Einstein's Big Idea"
           
            
              
                E = mc2 has a human story. And it is dramatic—filled with people obsessed with
                finding answers, struggling to gain acceptance in societies that
                scorn or dismiss them, buoyed by friends and lovers, and
                betrayed by colleagues and nations.
              
              
                Science is a process of inquiry and synthesis. Scientists
                ask questions about the world and test their ideas. Their
                results lead to new questions. Scientists learn from and build
                on the work of others. Einstein, with his radical imagination,
                distilled a rich idea from his own and others' questions and
                answers.
              
              
                Science is influenced by society. Other people can help
                or hinder the work of a scientist, and the time must be right
                for an idea to be accepted. Politics, religion, and war have
                profound influence on scientific ideas and their applications,
                and on the lives of scientists.
              
              
                The legacy of E = mc2 continues. A myriad of inventions, techniques, and discoveries owe their
                existence to E = mc2.
               
 
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                        Celebrate Physics in 2005!Did you know that 2005 marks the centennial of
                        Einstein's famous equation E = mc2 and
                        has been declared the "World Year of Physics," an
                        international celebration of physics endorsed by the
                        National Science Foundation? Join the celebration . . .
                        bring E = mc2 displays and programming
                        to your community!
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                        Taping Rights and Video PurchaseYou may tape "Einstein's Big Idea" and make it available
                        for noncommercial, nonbroadcast educational use for up
                        to one year after the broadcast date. The program is
                        also available on DVD and VHS approximately 12 weeks
                        after broadcast. Call WGBH Boston Video (800) 949-8670
                        or visit
                        www.shop.wgbh.org
                        to place an order.
 
                        Note: All videos purchased from WGBH Boston Video
                        may be shown in a classroom and include limited public
                        performance rights. They may also be shown to any public
                        group when no admission is charged.
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                        A tax collector with a passion for science,
                        Antoine-Laurent Lavoisier (Julian Rhind-Tutt)
                        demonstrated that the total amount of matter is
                        conserved in any chemical reaction.
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