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Can China Kick the Habit?

Classroom Activity

Objective
To find and record data about cigarette advertisements.

• copy of "Advertising Survey" student handout (PDF or HTML)

1. To give students an opportunity to explore the impact of cigarette marketing in the United States, copy and distribute the "Advertising Survey" student handout.

2. Assign students to look for cigarette advertisements on their way home and in their homes, recording their findings on the survey form.

3. After they have collected the information, ask students to share their results with the rest of the class. What findings are most surprising? Discuss student ideas about the target audiences for these advertisements.

Student answers will vary depending on the sources they use to find advertisements. Encourage students to venture into different settings to compare the advertising in different locations, and discuss conclusions as to why targeted advertising plays such a vital role in the cigarette market.