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                  NOVA scienceNOW: The Science of Picky Eaters
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                  Program Overview
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            People differ in their ability to taste. While some people love
            broccoli, others find it far too bitter. The difference, it turns
            out, is in our genes. The change of just a few nucleotides alters
            some of the tongue's taste receptor proteins. So the next time you
            grab for or avoid a particular food, remember that it may be your
            genes that are driving your food choices.
           This NOVA scienceNOW segment: 
            
              
                postulates that an effective sense of taste and smell is an
                evolutionary selection factor, facilitating our ability to eat a
                nutritious diet. For example, the sugar in sweet foods provides
                a lot of energy, enabling the sweet taste to serve as a direct
                measure of a food's nutritive value.
              
              
                states that bitter is a protective taste, warning of something
                potentially poisonous. For example, plants produce
                bitter-tasting, toxic compounds to discourage animals from
                eating them.
              
              
                describes the process of taste, which begins when the receptors
                on a taste cell bind with the foods we eat and open a chemical
                pathway leading to the brain.
              
              
                points out that the taste receptors are proteins. Since proteins
                are made by genes, it is a person's genes that determine whether
                he or she can perceive the bitter flavor in certain vegetables.
              
              
                reports that researchers found the gene responsible for tasting
                bitter by experimenting and seeing how strongly people react to
                the taste of PTC, a compound similar to a chemical found in
                bitter vegetables. While some people taste PTC strongly, others
                cannot taste it at all.
              
              
                explains that tasters have one form of the gene while
                non-tasters have another. The difference that makes people very
                sensitive to bitter is due to just three out of over 1,000
                nucleotides.
              
              
                notes that, in contrast to taste, flavor is a construct of the
                brain, based on a food's taste, smell, appearance, and texture.
              
              
                concludes by saying that, no matter one's genetic makeup, our
                sense of smell changes with age, affecting our sense of taste.
                Often, foods we disliked as children later smell—and
                taste—much better.
               
            Taping Rights: Can be used up to one year after the program
            is taped off the air.
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