{"id":1069,"date":"2010-09-14T10:16:26","date_gmt":"2010-09-14T14:16:26","guid":{"rendered":"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/?p=1069"},"modified":"2010-10-22T16:54:33","modified_gmt":"2010-10-22T20:54:33","slug":"transportation-desk-what-first-appeared-to-be-a-hologram-proves-to-not-be-a-hologram","status":"publish","type":"post","link":"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/blogs\/transportation-desk-what-first-appeared-to-be-a-hologram-proves-to-not-be-a-hologram\/1069\/","title":{"rendered":"3-D pedestrian hologram exposed"},"content":{"rendered":"

Tom McNamara, Blueprint America <\/em>\"Transportation-Desk-Badge\"<\/a><\/p>\n

In this week’s news of, ‘That sounds crazy… are you sure that’s a good idea, Canada? What the hell, do it anyways,’ CTV<\/a> reports, “A 3-D image of a young girl chasing a ball into the street is the newest effort to prevent pedestrian accidents in West Vancouver.”<\/p>\n

You might be thinking, ‘3-D — sounds bad-ass.’ And so was I.<\/p>\n

CTV even went as far to title the article, “Hologram of girl warns B.C. drivers to be alert.”<\/p>\n

Hologram. No way. Awesome.<\/p>\n

However, the following line gave me some pause, “The $15,000 illusion, paid for by Preventable.ca<\/a>, will be installed for a week…”<\/p>\n

Maybe 15,000 in future space credits can fund a hologram for a week, but $15,000 — even Canadian dollars — is not putting a hologram on a West Vancouver street for even 30 seconds. Nice try CTV.<\/p>\n

Take a look at the supposed hologram (credit: Handout\/Preventable.ca)
\n\"post_full_12838846003dgirl1\"<\/a>
\nApparently, the ‘hologram’ is just a painting of a child on pavement. It will appear to be three dimensional when cars get within 100 feet (with the intention of simulating a potential pedestrian accident scenario).<\/p>\n

In all seriousness, and according to Preventable.ca, most child pedestrian-related injuries occur in the fall at the start of each school year. Every week, the group says, two children die from being hit by a car in British Columbia alone.<\/p>\n

Still, the campaign is just another example of that good old fashioned Canadian out of the box (extreme) thinking. For instance, a few years ago a similar Canadian group, Prevent-it.ca<\/a>, produced the following public service announcements for on the job safety. A tradition continued of scaring you safe.<\/p>\n

<\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

Tom McNamara, Blueprint America In this week’s news of, ‘That sounds crazy… are you sure that’s a good idea, Canada? 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