{"id":621,"date":"2009-05-20T16:06:50","date_gmt":"2009-05-20T21:06:50","guid":{"rendered":"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/?p=621"},"modified":"2010-12-09T16:40:38","modified_gmt":"2010-12-09T21:40:38","slug":"road-to-the-future-interview-mayor-sam-adams","status":"publish","type":"post","link":"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/reports\/by-program\/road-to-the-future-interview-mayor-sam-adams\/621\/","title":{"rendered":"[INTERVIEW] Mayor Sam Adams"},"content":{"rendered":"<p><em>Mayor of Portland, Oregon, 2009 &#8211;<br \/>\nPortland City Council member, 2005 &#8211; 2009<\/em><\/p>\n<p><strong>on the portland model<\/strong><\/p>\n<p>BLUEPRINT AMERICA: The city of Portland, today, is the result of a land-use planning movement in the early 1970s throughout Oregon, what was going on then?<\/p>\n<p>MAYOR SAM ADAMS: It really was to protect farm and forest land. At that time we were especially dependent upon agriculture and the wood products industry. There were just the beginnings of sprawl that was fueled by the advent of cheap cars and cheap gas.  And that really jolted the sort of core value that a lot of Oregonians hold \u2013 held then and hold now \u2013 in terms of protecting the environment.  Now it just worked out that it helped protect the livability of the central sort of region and the downtown of the city.<\/p>\n<div class=\"captionRight\">\n<table border=\"0\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/files\/2009\/05\/014-sam-adams400x225.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-623\" src=\"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/files\/2009\/05\/014-sam-adams400x225.jpg\" alt=\"\" width=\"400\" height=\"223\" \/><\/a><em>Sam Adams<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>BA: Prior to the 1970s, Oregon\u2019s landscape \u2013 the dense forests and ranges of mountains \u2013 was, in a sense, a natural barrier to sprawl. But, as cities began to push against those seams, the state had to make a decision regarding future growth. How was that choice made?<\/p>\n<p>SA: Oregonians saw what was happening in Los Angeles, they saw what was happening, even in the Bay area, and they didn\u2019t want to replicate that here.<\/p>\n<p>The state had this closely held value of protecting the environment that really cut across the political partisan lines. It was even a pro-business sort of proposal because it protected agriculture and timber, which, at that time especially, were our two biggest industries.<\/p>\n<p>BA: When you think about it, strange bed fellows created this \u2013 it wasn\u2019t just a bunch of hippies who decided to protect green space\u2026<\/p>\n<p>SA: It was strange bedfellows to have the lefty environmentalist hippie types and the timber barons \u2013 who tended to be very conservative \u2013 and the grass seed growers and the folks who grow nursery stock and food\u2026 They sort of all came together to impose on this state a really strict land use plan and urban growth boundaries. And, it really was focused on Portland \u2013 it was done to protect farm and forest land around the Portland area.<\/p>\n<p>BA: In what sense then is Portland different from other American cities?<\/p>\n<p>SA: The issues that confront Portland are no different than the issues confronting any other city in the United States of our size. How do you compete with the big megalopolises? How do you get attention from the federal government for funding? That\u2019s no different than any other city.  We\u2019ve just chosen to do it a little differently here. We\u2019ve chosen to prioritize a sustainable way of life here, more than a lot of other cities. And that shows up in everything from zoning to the kind of businesses that locate here. It is who we are.<\/p>\n<p>BA: Still, some Americans may look at that and say, \u2018people in Portland spend a lot on lattes and listen to NPR and watch PBS, too. And if they have a car, it\u2019s an old Volvo&#8230;\u2019<\/p>\n<p>SA: That\u2019s a stereotype that\u2019s not exactly accurate. I think we represent the best in terms of American ideals of trying to be an egalitarian city \u2013 of really pushing the boundaries in improvement and progress. We embrace new ideas, we\u2019re willing to take chances, smart, good risks, and we have fundamental values of not only having a good life for ourselves but trying to pass on a good life to our children and grandchildren. I think most cities would share that set of values.<\/p>\n<div class=\"captionLeft\">\n<table border=\"0\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/files\/2009\/05\/042-miles-w-adams350x196.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-624\" src=\"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/files\/2009\/05\/042-miles-w-adams350x196.jpg\" alt=\"\" width=\"350\" height=\"196\" \/><\/a><em>Correspondent Miles O&#8217;Brien<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>BA: What about property rights? Telling people what to do with their property \u2013 as in Portland \u2013 that\u2019s a big deal in this country, right?<\/p>\n<p>SA: I think it\u2019s important that there are individual rights. No question about it. I also think that there are collective responsibilities and I think Portland and Oregon work real hard to find that balance. Now in comparison to other places, we probably have enshrined more collective rights than a lot of other places, but it\u2019s working for us. Not in every case \u2013 we\u2019re not perfect \u2013 but fundamentally we go into the next chapter of the world economy, of this nation\u2019s life in a pretty strong place. We\u2019ve got our problems, but we\u2019re in a lot stronger place than a lot of other cities by saying, \u2018yes, you have individual rights, but there are also collective responsibilities and we\u2019re willing to put them into law.\u2019<\/p>\n<p>We definitely have a very robust definition of what is the common good here. We have very strong property laws; we have planning expectations that we\u2019re going to offer people \u2013 options to getting around the city that for every trip doesn\u2019t mean you automatically have to get in the car. This is a place where we expect our businesses to have a social conscience \u2013 there\u2019s no question about it. And, with sort of the new green frenzy around everything \u2013 which is positive \u2013 it\u2019s new for a lot of cities. For Portland, it runs back three, four decades.<\/p>\n<p>We were sustainable before there was the word sustainable. And, it was really about protecting the environment, protecting the forest, farm land \u2013 we could see the sprawl writing on the wall, and the forefathers and foremothers of this city said let\u2019s hem it in. As a result, our downtown \u2013 our central city \u2013 didn\u2019t go in the depths of the car onslaught, and we remain much more vital than a lot of other cities.<\/p>\n<p>BA: So you were sustainable before it was cool\u2026<\/p>\n<p>SA: We were sustainable before it was cool. And I\u2019m not patting myself on the back for that \u2013 I was a very small guy at that time.<\/p>\n<p>BA: America\u2019s population is anticipated to boom in the next thirty years \u2013 much of it occurring in the West, and undoubtedly in Portland \u2013 is the city ready?<\/p>\n<p>SA: Not yet, not yet, but we\u2019re getting there. Our challenge is to simultaneously find the resources to improve and expand the infrastructure like transit, bikes \u2013 to a degree roads \u2013 but also to find the jobs. Like a lot of cities in the United States, globalization has sort of cut both ways. We\u2019ve lost jobs to manufacturing overseas, but, at the same time, with talent being able to move and locate and work from wherever they want. We\u2019ve also gained a lot of knowledge and talent-based industries here. So our biggest to-dos are around jobs.<\/p>\n<p>BA: How does Portland remain the same, then?<\/p>\n<p>SA: We\u2019re often considered one of the most sustainable cities in the United States. We\u2019re often in the top ten of sustainable cities in the world. That really is our calling card and I really want to use that to create new jobs in clean-tech, green industries, green financing \u2013 I think we have the opportunity to be the hub of the green economic revolution for the United States. Because unlike a lot of cities that are talking about being the greenest city, we\u2019ve actually done it here. We have more certified LEED (Leadership in Energy and Environmental Design) buildings than any other city in the United States just by raw numbers, not per capita. As a result, we have more people who have hands-on experience doing green building, manufacturing green, green services, than I think per capita any other city in the United States. That\u2019s our calling card and that\u2019s where we need to create jobs.<\/p>\n<p>BA: Can the Portland model be applied to other cities?<\/p>\n<p>SA: This model is totally exportable, and the cities that have done it have seen great success. People are wanting to rent and buy there with more fervor than they are some strip mall or sprawl or whatever else. Nobody likes to be stuck in congestion and no matter how much money we\u2019re able to raise for transportation, people are going to have to drive longer and be stuck in congestion two thirds of the trip. Two thirds of the trips in Portland and two thirds of most trips in cities around the United States have nothing to do with getting to and from work. They are for everything else. In Portland we drive about 20 percent less than most other drivers in the region, and that\u2019s an $800 million savings to our people that they invest in our local economy. So there\u2019s this green dividend aspect of it, as well. Not only can we make investors and developers more money by the Portland way of developing new neighborhoods and redeveloping parts of neighborhoods, but you can actually create strength in your economy by not wasting money on the car, on the gas, on the insurance, and on sitting in congestion and gridlock every day.<\/p>\n<p>BA: How do you undo this unsustainable growth pattern we have in America of highways and subdivisions and strip malls?<\/p>\n<p>SA: Well you have to compete with the strip malls and you have to compete with the perceived benefits of suburbs. And, what you do is you create complete neighborhoods.<\/p>\n<p>What we\u2019ve done in the Pearl district, what we\u2019ve done in south Waterfront wasn\u2019t to just throw 5,000 units of new housing down there. We had public-private development deals \u2013 we all agreed what we would do and what kind of neighborhood we would build that includes grocery stores and parks and entertainment amenities and streetcar and transit and bikes. It\u2019s a complete neighborhood. You can do that anywhere. In fact, some of the developers of our new neighborhoods here now do the same thing for downtown Los Angeles. Before the big economic collapse, they were trying to do it for Las Vegas. So our developers, with their hands-on experience here of creating new neighborhoods and being green developers, that\u2019s now expertise that we export around the world. When I was in China this summer I stopped in on some of our Portland-based architectural firms that are doing work or were doing work in China, and they\u2019re doing quite well because, again, we have hands-on experience here.  It\u2019s the hands-on experience any city can achieve themselves. They\u2019ve just got to start doing it.<\/p>\n<p>BA: But, can that really work?<\/p>\n<p>SA: Let me boil it down to the capitalist version. We can make developers and investors more money by building complete neighborhoods than just building houses or just building strip malls or just building more roadways. We have shown time and time again that we can make investors and developers more money by developing complete neighborhoods. People will pay more. They will pay a premium to go live in a place that is a complete neighborhood. And, you might have to have more money up front, but you\u2019re going to have a bigger pay out. We\u2019ve shown that. We\u2019re a small city and we have investors from all over the United States that invest in Portland. The big fall in housing, for example, the big housing crisis \u2013 we\u2019re feeling it, everyone\u2019s feeling it, but we didn\u2019t overbuild like a lot of other cities did around the United States. I think when you boil it all down, the sustainable way is also the way to make the best returns as an investor.<\/p>\n<p>BA: Now you\u2019re talking like an American\u2026<\/p>\n<p>SA: Well, you know I try to translate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mayor of Portland, Oregon, 2009 &#8211; Portland City Council member, 2005 &#8211; 2009 on the portland model BLUEPRINT AMERICA: The city of Portland, today, is the result of a land-use planning movement in the early 1970s throughout Oregon, what was going on then? MAYOR SAM ADAMS: It really was to protect farm and forest land. [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3749,1251,7085],"tags":[4998],"class_list":["post-621","post","type-post","status-publish","format-standard","hentry","category-blueprint-america-by-program-reports","category-by-program","category-web-only-features","tag-sam-adams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Next American System ~ [INTERVIEW] Mayor Sam Adams | Blueprint America | PBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbs.org\/wnet\/blueprintamerica\/reports\/by-program\/road-to-the-future-interview-mayor-sam-adams\/621\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Next American System ~ [INTERVIEW] Mayor Sam Adams | Blueprint America | PBS\" \/>\n<meta property=\"og:description\" content=\"Mayor of Portland, Oregon, 2009 &#8211; Portland City Council member, 2005 &#8211; 2009 on the portland model BLUEPRINT AMERICA: The city of Portland, today, is the result of a land-use planning movement in the early 1970s throughout Oregon, what was going on then? 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