This website is no longer actively maintained
Some material and features may be unavailable

Using carrots, not sticks, to get companies to do good

If you want to get an uncooperative donkey to move, the old adage says that you can coax it with a carrot. This philosophy is at the heart of Carrotmob, a San Francisco-based movement that’s reinventing the time-honored protest technique of the boycott. Carrotmob works like a boycott in reverse, providing incentive — the “carrots” — to businesses in exchange for reform.

As part of our Agents of Change series, Need to Know talks to Brent Schulkin, the brainchild behind Carrotmob, about how he’s growing this new model of protest into a global movement.

  • thumb
    Memorial Day every day
    Beyond the backyard BBQ: Honor and aid those who have served.
  • Fast and too furious?
    Can accuracy and the demand for instant information coexist in the media?
  • thumb
      Steinbeck's Salinas Valley
    John Steinbeck's hometown came to worldwide notice through the Grapes of Wrath. Not all city fathers were pleased by the portrait. Explore what has changed and what remains the same in Salinas.