>> Sreenivasan: FOR MORE ON
EFFORTS BY COMPANIES TO
VOLUNTARILY BE MORE GREEN, I
RECENTLY SPOKE TO PAULA DiPERNA,
SPECIAL ADVISOR TO C.D.P., AN
ORGANIZATION THAT HELPS TRACK
ENVIRONMENTAL DISCLOSURES BY
COMPANIES.
THE, THE BIG QUESTION HERE: AS
THE UNITED STATES PULLS BACK ON
ITS COMMITMENTS THROUGH THE
PARIS ACCORDS, THE CLEAN POWER
PLAN, CAN CORPORATIONS STEP UP
AND FILL THAT GAP?
>> YES, THE CORPORATIONS OF THE
WORLD ARE STEPPING UP AND
FILLING THAT GAP.
FIRST OF ALL, CLIMATE CHANGE,
ADDRESSING CLIMATE CHANGE IS NOT
A PUNISHMENT.
IT'S A PHENOMENAL OPPORTUNITY TO
CREATE JOBS, AND UNLEASH
INNOVATION, AND KIND OF TRY TO
GET THE MAXIMUM EFFICIENCY OUT
OF ENERGY, WHICH IS A REAL
CHALLENGE, AND A VERY EXCITING
CHALLENGE.
SO A LOT OF COMPANIES HAVE
UNDERSTOOD THAT THIS IS AN
OPPORTUNITY, AND THEY HAVE BEGUN
TO STEP UP.
AND MANY, MANY COMPANIES, AT THE
RATE OF 150 A YEAR, SINCE THE
AGREEMENT OF THE PARIS ACCORD,
HAVE AGREED TO TAKE ON THE
SCIENCE-BASED TARGET.
THERE'S SOMETHING LIKE 450
COMPANIES THAT ARE NOW,
ACTUALLY, SETTING THEIR TARGETS
IN RELATIONSHIP TO THAT
SCIENTIFICAL.
>> Sreenivasan: ARE THESE
SCIENCE-BASED TARGETS BASICALLY
A FORM OF REGULATION, IS IT JUST
THAT IT'S VOLUNTARY?
>> WELL, IT'S VOLUNTARY IN SOME
JURISDICTIONS, LIKE OUR OWN, BUT
INCREASINGLY AROUND THE WORLD,
IT IS NOT VOLUNTARY.
SO IF YOU'RE A MAJOR COMPANY,
YOU NEED TO BE SMOOTHING OUT
YOUR OPERATIONAL COSTS ACROSS
YOUR GEOGRAPHICAL BOUNDARIES.
>> Sreenivasan: IT LOOKS LIKE
COMPANIES ARE TACKLING THIS ON
TWO FRONTS-- ON THEIR OWN
EMMISSIONS, IS ONE THING, ON
HOW THEY DO BUSINESS.
AND THEN ALSO, THE PRODUCTS OF
THE BUSINESS THEMSELVES.
GIVE US A COUPLE OF EXAMPLES.
>> YES, SO, I MEAN, YOU TAKE,
FOR EXAMPLE, L'OREAL OR WALMART.
I MEAN, WALMART HAS A GOAL OF
REDUCING EMMISSIONS BY A
STAGGERING NUMBER OF TONS
THROUGHOUT ITS SUPPLY CHAIN.
AND I THINK WE ALL KNOW AS
CONSUMERS THAT IT'S INCREASINGLY
DIFFICULT TO GO AND BUY
SOMETHING WHERE YOU'RE NOT
CONFRONTED WITH THE GREENHOUSE
GAS POTENTIAL, OR THE CARBON
FOOTPRINT.
IT'S A LITTLE BIT LIKE WHEN YOU
BUY SANDWICHES, AND IT'S
SUDDENLY TELLING YOU THE
CALORIES, YOU KNOW.
YOU KIND OF THINK TWICE.
WELL, DO I REALLY NEED BOTH OF
THOSE SANDWICHES, OR SHOULD I
JUST HAVE ONE?
>> Sreenivasan: THERE SEEMS TO
BE A NECESSARY ALIGNMENT HERE
BETWEEN THREE DIFFERENT
STAKE-HOLDERS.
YOU'VE GOT THE MANAGEMENT OF A
COMPANY, THE INVESTORS IN THAT
COMPANY, AND THEN ULTIMATELY,
THE CONSUMERS OF THE PRODUCT,
WHO ALL HAVE TO HAVE SOME LEVEL
OF VALUE FOR A COMPANY TO START
TO MAKE THESE CHANGES.
>> YEAH, WELL, THAT'S WELL PUT.
I MEAN, IF YOU THINK ABOUT A
SLOT MACHINE, YOU KNOW, YOU WANT
TO GET CHERRIES ALL ACROSS, SO,
THE CHERRIES ALL ACROSS IN
CLIMATE CHANGE IS LINING UP
SCIENCE, POLICY, AND CAPITOL.
SO, INVESTORS ARE INCREASINGLY
LOOKING AT, YOU KNOW, IS A
COMPANY ORGANIZED WELL FOR THIS
SCIENTIFIC IMPERITIVE?
WHICH MEANS REDUCING EMMISSIONS.
REDUCING EMMISSIONS IS AN
OPERATIONAL AND FINANCIAL TOOL.
IT'S A WAY OF GAUGING, IS THE
COMPANY WELL MANAGED?
JUST THE WAY WE'RE NOW LOOKING
AT WHETHER A COMPANY HAS
DIVERSITY ON ITS BOARD.
BLACK ROCK, ONE OF THE LARGEST
INVESTORS IN THE WORLD, THE
CHAIRMAN HAS CALLED ON ALL OF
THE COMPANIES IN WHICH THEY
INVEST TO BE ADRESSING AND COME
INTO COHERENCE WITH THE PARIS
AGREEMENT.
VOLUNTARY ENVIRONMENTAL
DISCLOSURE, WHICH C.D.P.
PIONEERED, IS NOW INCREASINGLY
GOING TO BECOME MANDATORY AROUND
THE WORLD THROUGH WHAT IS CALLED
THE TASK FORCE ON CLIMATE
RELATED DISCLOSURE, WHICH MEANS
THAT YOU HAVE TO TELL YOUR
INVESTORS HOW YOU'RE MANAGING
CLIMATE CHANGE, OR SUFFER THEIR
ANGER.
AND THEY MAY DIVEST, THEY MAY
SELL THEIR STOCK, AND YOU KNOW,
JUST AN INTERESTING FACTOID:
ABOUT TWO YEARS AGO, ONE IN $12
INVESTED IN THE UNITED STATES
WAS SCREENED FOR ENVIRONMENTAL
OR SOCIAL IMPACT, OR GOOD
GOVERNANCE.
TODAY, THAT NUMBER IS ONE IN $5.
THAT MEANS THAT INVESTORS ARE
REALLY LOOKING TO MANAGE CLIMATE
CHANGE, SO ON SOME LEVEL, THE
ECONOMY IS GETTING A LOT GREENER
THAN WE THINK.
IT'S JUST THAT WE HAVE TO DO A
TREMENDOUS AMOUNT MORE.
WE'RE TALKING ABOUT MILLIONS OF
TONS THAT HAVE TO BE EITHER
STOPPED FROM RISING OR REMOVED
FROM THE ATMOSPHERE, ONE WAY OR
ANOTHER.
>> Sreenivasan: IN THESE
VOLUNTARY DISCLOSURES, HOW DO
YOU TRUST BUT VERIFY TO MAKE
SURE THIS ISN'T, YOU KNOW,
ESSENTIALLY A MARKETING PLOY TO
TRY TO GREEN-WASH AND IMPROVE
THEIR IMAGE, THAT THEY'RE
ACTUALLY DOING WHAT THEY SAY
THEY'RE GOING TO DO?
>> THERE'S A LOT OF SKILL WITHIN
THE COMPANIES TO LOOK AT THIS IN
MANAGEMENT, MANAGE IT.
THERE'S A BIG INDUSTRY-- AGAIN,
OPPORTUNITY, JOBS-- OF
CONSULTANTS WHO HELP THE
COMPANIES.
BUT ON THE THING ABOUT
GREEN-WASHING, I THINK WE MIGHT
OVERSTATE THE DEGREE OF
GREEN-WASHING, IN THE SENSE OF
OUTRIGHT LIE, BUT I THINK THAT
THERE PROBABLY ARE A NUMBER OF
PEOPLE WHO DON'T REALLY, FULLY
GET THE MAGNITUDE OF THE
CHALLENGE, IN TERMS OF THE
TONNAGE.
BUT BY THE SAME TOKEN, IF
EVERYONE IS DOING A LITTLE BIT,
THEY'RE GRADUALLY UNLEASHING
THAT, UNLOCKING THAT POTENTIAL
TO REVEAL NEW OPPORTUNIES FOR
EFFECIENCY, NEW PRODUCTS.
YOU KNOW, IT'S VERY EXCITING.
A LITTLE THING LIKE A FROST-FREE
MEMBRANE, THAT DOESN'T SOUND
GLAMOROUS, BUT A FROST-FREE
MEMBRANE IN A REFRIGERATOR OR
A FREEZER REALLY REDUCES THE
ENERGY DEMAND OF THAT PRODUCT.
SOMEBODY'S OUT THERE INVENTING
THAT, AND SOMEBODY'S OUT THERE
TRYING TO INVENT A BETTER ONE.
AND YOU CAN GO THROUGH ALMOST
EVERY LITTLE UNGLAMOROUS WIDGET
AND, IT'S A COMBINATION OF
ENGINEERING, IMAGINATION.
IT'S ALL VERY EXCITING.
WE HAVE TO RE-- RETROFIT,
RE-FIT, RE-DO, RE-DESIGN, JUST
ABOUT EVERYTHING IN THE WORLD.
>> Sreenivasan: ALL RIGHT, PAULA
DiPERNA, THANKS SO MUCH FOR
JOINING US.
>> THANK YOU VERY MUCH.