In 1991, 78 percent of Americans identified as environmentalists. By 2021, the figure had dropped to 41 percent. Why, in recent decades, has environmentalism experienced this steep decline in popularity? In the final deep dive of Season 4, we consider how environmentalism might have alienated people, and how the movement might regroup to generate swift climate progress. With special guest Dr. Jenny Price, research fellow at the Sam Fox School of Design & Visual Arts at Washington University in St. Louis and author of Stop Saving the Planet: An Environmentalist Manifesto.