FRONTLINE’s three-part series The Power of Big Oil examines the fossil fuel industry’s history of denying climate change by delaying action and casting doubt on scientific research. This first part charts the fossil fuel industry’s early research on climate change and investigates the efforts to sow seeds of doubt about the science.
♪ ♪
>> For more than 150 years, oil and gas has played a critical
role in our society, improving human lives, raising standards
of living and enabling unprecedent economic growth.
>> What do you do when your industry can no longer exist
without creating catastrophes worldwide?
>> The impacts of climate change are intensifying...
>> It’s important to understand the past.
You can’t understand where you are, if you don’t know
how you got there. >> NARRATOR: In a special
three-part series, the epic story of our failure to tackle
climate change. >> The whole world is heating
up... >> NARRATOR: And the role of the
fossil fuel industry... >> Did big oil knowingly spread
disinformation? >> NARRATOR: Now, in part one -
what big oil knew about climate change more than forty years
ago... >> The fact, that Exxon had been
doing rigorous peer reviewed research in the 80s was
staggering to me. >> There were uncertainties, but
the uncertainty was: when, how fast?
>> NARRATOR: And what happened as the science became more
certain? >> Scientific evidence
remains inconclusive as to whether human activities affect
the global climate. So, there’s simply no reason to
take drastic action now. >> They realized that it was
going to be an existential threat to their business, but
they made a deeply unethical decision to try to obfuscate the
reality. >> We have continued to maintain
a position that has evolved with science and is today consistent
with the science. >> We won’t solve the climate
crisis unless we solve the misinformation crisis.
(projector starting, film strip
whirring) ♪ ♪
>> In 1978, my wife and I was just engaged six months prior.
So we were gonna get married a year after I graduated from
college. I was kind of awkward, a little
bit reserved. I was definitely a nerd.
I mean, I grew up in a blue collar area in Queens.
I went to Cooper Union. And Cooper Union was very well
known. Not to toot my own horn, but you
had to be pretty good to get in, so we were a draw for Exxon.
Exxon had a recruiting program. They would go to colleges all
around the country and every year they would take the best
graduates from my school. And so when Exxon offered me a
position in their research division, and doing
environmental monitoring, for me it was a really good fit.
And the salary I got offered was about $18,600, which in those
days was a lot of money for somebody fresh out of school.
♪ ♪ >> Exxon was not just the
largest oil and gas company in existence, it was the largest
company period in existence. It did business all over the
world. It was enormous.
And the resources were gigantic. And it had a very good
reputation. At the time I joined it, they
had a company making word processors, fax machines.
There was a new division of the company, Exxon Nuclear.
And they had Exxon Solar. >> Exxon wanted to become an
energy company. They were flush with funds, the
oil business was doing really well in the '70s, and so they
wanted to move into other fields related to energy.
The energy projects that they were doing were very well
funded. Each one of them would have
teams of five to ten scientists and then technicians supporting
them. So the project that I ultimately
ended up working for them on was really blue sky.
They weren't gonna make any money on it.
It was just research for the sake of doing research.
For somebody who was 22 or 23 years old, it was like, "Wow,
am I... I'm really happy here, you know, it's a really great
place to be working." I was really happy to be working
for Exxon. >> ...two, one.
(beeping) (engines roar)
>> Back in the mid-'70s, I was working for NASA.
It was a very exciting time because NASA was sending probes
all over the solar system. And the information that was
coming back was very interesting-- things that we
never knew. For example, we found out that
Venus was very hot. It's at least 700 degrees there.
And the most plausible explanation came from the
composition of Venus' atmosphere.
Venus is almost 100% carbon dioxide.
It was a kind of unified idea in the terrestrial planets of our
solar system that greenhouse gas warming was caused by high
concentrations of carbon dioxide.
At the same time, some research scientists were making
observations of carbon dioxide in our own atmosphere.
And we have seen this curve of increasing carbon dioxide, it's
become a classic icon of the carbon dioxide problem, where
CO2 keeps going up and up a few parts per million every year.
And we can attribute that to greenhouse gases, primarily
fossil fuel burning. It was a small group, maybe 20
or 30, who were developing models independently and
checking each other. All of the models showed that
the average temperature of the earth was going to warm.
The things that we didn't know were details.
We didn't know exactly where that was going to happen and how
it was going to happen. The question came up: what are
we going to do? Over 85% of our energy was
generated by fossil fuels. And about that time is when I
had the opportunity to work as a consultant with the biggest
company in the world at the time: Exxon.
♪ ♪ >> NARRATOR: Today, the evidence
of climate change is everywhere. "Frontline" has been
investigating the role of the fossil fuel industry, and one of
its biggest players-- Exxon-- in delaying and preventing action
on climate change over the past four decades.
This film is based on over 100 interviews and thousands of
documents-- many of them newly uncovered.
It's a story that begins with a small team of scientists inside
Exxon. >> So this is a presentation
entitled "The Proposed Exxon Research Program to Help Assess
the Greenhouse Effect." It's presented by Edward A.
Garvey, myself, Henry Shaw, Wally Broecker and Taro
Takahashi at Columbia University.
♪ ♪ Exxon wanted to do research
related to climate change. But they wanted it to be
recognized that something that Exxon can contribute that
unlikely anybody else could do. The role of the ocean in the
global balance of carbon dioxide was not well understood.
And so Exxon saw an opportunity, using an oil tanker, to involve
itself in that line of research and make a really
significant contribution to the understanding of the global
cycle of carbon dioxide. "Program goal: use Exxon
expertise and facilities to help "determine the likelihood of a
global greenhouse effect. March 26, 1979."
♪ ♪ I wasn't dying to go to sea.
I was a city kid, I wasn't a sailor.
But I think I understood from the very beginning that the oil
tanker was gonna be my baby, so to speak, I was gonna make it
work. "Rationale for Exxon
involvement: develop expertise to assess the possible impact
of the greenhouse effect on Exxon business.
Form responsible team that can credibly carry bad news, if
any, to the corporation." The work that we were doing,
the company was interested in at the highest levels.
They wanted the knowledge. ♪ ♪
>> We wrote computer programs. We plotted graphs, we analyzed
the results. We compared it with data, with
what nature was doing. And we would compare our results
with others' results, we would see if there's a consensus.
Those papers would then get presented at meetings with the
government, people from industry, people from the
university. And there would sort of be this
sort of brick by brick advance in our understanding of how the
system worked. Everything that we studied was
basically consistent with the finding that the earth was going
to warm significantly. And we just were trying to say
how it would warm. I can only speak about the
research group and Exxon Research and Engineering.
Everybody there accepted it. Roger Cohen completely accepted
it. Roger Cohen, who was the manager
of the group that I was consulting for, passed a lot of
our results on to higher levels of management.
Because that's what this is, he's writing to his boss about
what the guys working for him are doing.
"There's unanimous agreement in the scientific community that
temperature increase of this magnitude would bring about
significant changes in the earth's climate, including
rainfall distribution and alterations in the biosphere.
Our results are in accord with those of most researchers in the
field and are subject to the same uncertainties."
>> There was no separation between Exxon's understanding
and that of academia. None.
Yeah, there were uncertainties. But the uncertainty was, when,
how fast? That's what we were looking at.
If we didn't reduce fossil fuel consumption in a significant
fashion, we were going to be facing significant climate
change in the future. >> And here he's saying that we
should keep doing the research, because it can inform our
decisions. "Our ethical responsibility is
to permit the publication of our research in the scientific
literature; indeed to do otherwise would be a breach of
Exxon's public position, and ethical credo, honesty, and
integrity." >> Within the Exxon Research and
Engineering Company, at least, we knew that changes were going
to be necessary. But I think Exxon was afraid we
would change too fast. You just can't shut off the
fossil fuels. Because all of society depends
on it. I was convinced that Exxon was
doing this research to understand it, to get a place at
the table, to be part of the solution, not so that we can
deny the problem. ♪ ♪
(indistinct radio chatter) (wind whipping)
(indistinct radio chatter) ♪ ♪
>> Some time in the 2000s, Exxon give their archives to the
library at the University of Texas.
Many truckloads of documents. Perhaps it was a PR effort to
show that this company has a proud history and it's all
transparent, it's all in the library.
And so it was a revelation when journalists uncovered documents
showing how deep the conversation was about climate
change within Exxon. >> We came across letter after
letter after letter to the leaders of the company about
carbon dioxide. And not only letters, but we
came across a memo that said that if carbon dioxide
concentrations continue to grow at this rate, this could be
catastrophic. That was the word used.
Anybody who covered climate knew that Exxon had played a critical
role in developing and funding a narrative of climate denial that
began in the 1990s. So the fact that Exxon had been
doing rigorous peer reviewed research in the '80s was
staggering to me. >> I've become a curator of
documents. And the evidence from the Exxon
documents is that there was a cadre of really smart scientists
putting Exxon in a position of authority on the science of
climate change. ♪ ♪
>> Gasoline and fuel oil prices fell 2% last month, the third
consecutive monthly decline in the price of gasoline.
>> That set the stock market skidding into its worse loss in
three months, and the fallout continued as the week
progressed. >> Now we're in 1982.
And in 1982 oil prices dropped. >> The bottom fell out of the
oil market, and so Exxon was having a hard time staying
profitable, and it began layoffs.
>> One of the things that was dropped overboard was the tanker
project. >> Basically just said, the
market's too poor, we no longer can afford this level of
research. We're going to keep the modeling
team together and shut down the tanker project.
>> And by 1984, Lee Raymond was senior vice president with broad
oversight for Exxon Research and Engineering.
Raymond believed Exxon would always be an oil and gas
company. It would never be anything else.
>> When Exxon retrenched, and sold off its research in lithium
batteries, sold off its solar energy, it's like, you're
throwing out the baby with the bathwater.
These are all important lines of research for the potential for
the company, and you're just getting rid of them.
You're not trying to shrink them down saying, "Okay, we have to
make do with a smaller budget." No, this is gone.
We're done with this, we're done with this, we're done with that.
>> Alternative fuels. There was a time in the late
'70s at your company... You spent a lot of money at that
time to say... >> Yes, we did.
>> ...is there an alternative fuel that will work so that we
don't have to burn fossil fuels and put all that CO2 in the
oxygen in the air? >> Right.
We were the first-- we were the first oil company that really
spent a lot of money looking at all that.
>> And the results were what? >> None of these technologies--
and we looked at everything, I mean, we looked from soup to
nuts-- that none of these technologies were going to be
competitive against oil. The conclusion we came to,
Charlie, was that fossil fuels had such an economic-- first of
all, such an economic advantage, and secondly, such a relatively
ease of use that it was going to be very difficult to displace
them. ♪ ♪
>> I didn't stay there that much longer after they shut down the
tanker project. I know that Exxon did some
really good climate-related modeling work and was still
funding research at Columbia University.
But effectively they turned the corner and, well, I just... I
knew that the place that I worked in was gone.
I was heartbroken. ♪ ♪
>> NARRATOR: Exxon Mobil declined to give us any
interviews. In a written response to
questions, the company said: "For more than 40 years, we have
supported development of climate science in partnership with
governments and academic institutions."
And "ExxonMobil has never had any unique or superior knowledge
about climate science, let alone any that was unavailable to
policy makers or the public." ♪ ♪
>> I didn't learn about climate change until I was in graduate
school. These are documents from the
'80s, the '70s, talking about climate change and to only learn
about it in 2010 shows that knowledge doesn't necessarily go
in a way uni-directional fashion.
That we lose knowledge, we forget things all the time, both
as individuals and as a society. There are many people working on
this now and we're getting a better and better understanding
all the time. We now know that Shell, for
example, had a sophisticated understanding of the climate
issue also by the end of the 1980s.
The coal industry, too. So there is a level of
foreknowledge by the fossil fuel industry that business as usual
would lead to disaster around the world.
>> My fellow Americans, with summer coming, a lot of
Americans will be driving more than ever in everything from
vans to buses to motorbikes. This is a good time for it
because gas prices continue to fall.
>> Corporate profits surged in the first quarter.
Individual winners were Ford, Exxon, General Motors, IBM...
>> Retail sales jumped, reflecting a surge in demand.
>> ...have to sell thousands more with Sell-a-thon 3!
Starlets, Corollas... >> Boeing aircraft company
unveiled their new 67 jetliner. >> Sharp fare reductions by
American Airlines... >> May turn out to be a major
turning point in the history of airline pricing.
>> Who is making the excess buck here?
>> Primarily, U.S. refiners of petroleum products.
Most of these companies have announced huge increases in
their refinery profits over the last nine months.
♪ ♪ >> Exxon had an idea of how soon
governments would start to act about global warming.
The company predicted that policy action would occur around
the late 1980s, which it did. So this is really when a huge
battle began. ♪ ♪
>> 1988 was the year that the issue of climate change moved
from scientific journals into the realm of public policy.
I was a 26-year-old on the lower end of the totem pole in a
Senate office. Senator Wirth said, "You want to
work on the environment because that's where all the action's
gonna be." >> Our climate is changing very
dramatically and it's time for us to start acting on it.
>> You know, we identified early on how important this was and,
uh, you know, we're probably one of the first to bang away at it.
>> Senator Wirth said, "I want to write a piece of legislation
that addresses global warming." The first person I reached out
to was Dr. Hansen, a distinguished senior scientist
at NASA. >> A lot had changed between the
middle of the 1970s when we first got interested in the
problem, and the 1980s-- the late 1980s.
Because the real world was beginning to show signs that
humans were affecting climate. That implies that we're really
going to get a significant change a few decades downstream.
>> My response was pretty immediate.
This is a big deal. You know, we need to get working
on a hearing. >> Seattle and other parts of
the northwest had their driest February in history.
Irrigation reservoirs are 40 to 85 percent below normal levels.
>> By the spring of 1988, there was a full-scale drought.
>> The earliest fire season in memory has been declared.
>> They're drenching around the clock on the once mighty now
shrunken Mississippi... >> It was my perception that the
media wanted to explain this drought.
And seemed to be at a tipping point on the issue of climate
change. >> The evening before I was
lying on my bed in the hotel in Washington writing my testimony
and listening to the Yankees baseball game.
And I wrote my testimony out by hand.
I do think that scientists have a moral obligation to point out
the implications of their findings and try to do it as
clearly as possible. >> I had a sense that it was
going to be a good hearing. And that his statement would be
important. You could feel it in the room
that this was a significant moment.
>> Thank you for the opportunity to present the results of my
research on the greenhouse effect, which has been carried
out with my colleagues at the NASA Goddard Institute for Space
Studies. I would like to draw three main
conclusions. Number one: the earth is warmer
in 1988 than at any time in the history of instrumental
measurements. Number two: the global warming
is now large enough that we can ascribe, with a high degree of
confidence, a cause and effect relationship to the greenhouse
effect. And number three: our computer
climate simulations indicate that the greenhouse effect is
already large enough to begin to affect the probability of
extreme events such as summer heat waves.
Altogether, this evidence represents a very strong case,
in my opinion, that the greenhouse effect has been
detected, and it is changing our climate now.
>> That was a kind of a magic sentence.
This was not environmental groups.
This was not some green cabal. This was a probably the lead
climate scientist in the federal government making this
statement. >> I realized I was going out on
a limb. Not all scientists agreed with
me that we were ready to say those things.
But they were based on sound physics, and observations, and
models. >> It was as if the rocket had
lifted off. I wrote on the hearing
transcript, "historic." ♪ ♪
>> Some experts are saying now that the whole world is heating
up because of a global greenhouse effect.
>> And in the long run that could mean devastating changes
to all life on earth. >> The next morning, the story
was on the front page of "The New York Times."
>> There are no easy solutions. We're talking here about the use
of gas, and coal, and oil. >> Scientists urge heavy
conservation, a switch to solar energy, and a search for new
power sources. Pragmatists would argue that we
cannot change our energy habits overnight.
Scientists say we had better get going.
>> In those years, there was still a spirit of
bipartisanship, when really important challenges to the
public interest appeared, you could work across the political
aisle. (crowd cheering)
>> I felt like tremendous progress was being made.
There was greater awareness. There was public policy
emerging. There was international
negotiations developing. >> Momentum was on our side.
And it kind of opened up the world and you had the feeling of
"Wow," you know, "this is really going to change."
But the minute targets and timetables began to appear, you
know, those were magic signals to the industry.
"Uh oh, this is serious." Little did we know how
devastating the counterattack was going to be.
♪ ♪ >> I've collected documents from
every place where I've worked. My basement looks like a trash
bin and a fire hazard, but nevertheless!
I knew that having access to original documents that were,
in my view, critical to certain decisions being made, would be
enormously valuable. I'm Terry Yosie, I'm vice
president for Health and Environment at American
Petroleum Institute. A.P.I. at that time was
tremendously influential. It was the chief lobbying
organization for the petroleum industry, and had representation
from some of the major oil companies-- Exxon, Mobil,
Chevron, Shell, BP-- companies like that.
By early 1989, the newspapers, the television networks were
bombarding A.P.I. with questions such as, "Well, what do you
think of Hansen's testimony?" "What is your view of climate
change in general?" "What do you think needs to be
done about climate change?" "Terry, what do you make of all
of this?" ♪ ♪
The decision was made that a briefing needed to be prepared
for industry C.E.O.s "Global Warming
The Knowns and Unknowns. By Terry F. Yosie.
American Petroleum Institute. There is scientific consensus
that the atmosphere is changing due to human activities.
There are three schools of thought that characterize the
scientific and public debate over global warming.
The first is that a crisis exists, and that immediate
measures are needed to ameliorate it through strong
government actions. The second school of thought is
that the problem will go away by itself.
The third school of thought, and one that reflects A.P.I.'s
present thinking, was expressed by a scientist named Patrick
Michaels in a recent article in 'the Washington Post.'
'Our policies,' noted Michaels, 'should be no more drastic than
the scientific conclusions they are based upon.'"
>> I'm not-- I hate this word. I'm not a denier.
I'm a lukewarmer. Totally different.
And people get that wrong. It's the lukewarm view on
climate change, which means climate change is real, people
have something to do with it. But it's probably not the end of
the world. I'm probably a lukewarm
libertarian too. There is a real problem with
this so-called global warming apocalypse projection.
The earth may in fact be going in the other direction.
And until we solve that it seems to me that we ought not take any
very expensive remuneration. >> Pat Michaels was not a major
voice in the scientific community on climate change.
But I think he was primarily useful to the industry as an
external voice of doubt creating more skepticism about
policymakers taking action. "In that vein, A.P.I. must
become an active participant in the scientific and policy
debate. We are well on our way to doing
that. We must make policymakers fully
aware of the uncertainty surrounding the global warming
issue." >> It's amazing.
I mean, it's... it is, um... it's al... it's a call to
action. They're realizing it's going
down, we need to be in the room talking about uncertainty, and
downplaying the urgency, effectively, that that is the
call. >> Can I ask you to take a look
at the document in front of you? >> This thing?
>> Yeah, which we found in the Exxon archives.
>> This says it all right here. This paragraph starts, "Exxon's
long term public presence and contributions to the scientific
field give us unique credibility within the petroleum industry.
We served on a task force of the American Petroleum Institute
and contributed significantly to the development of the A.P.I.
position on climate change." So essentially what we see as
the A.P.I. position is the Exxon position on climate
change. "Our advice and input influenced
the positions of NAM, the National Association of
Manufacturers, CMA, the Chemical Manufacturers Association, and
the Global Change Coalition," which is probably the Global
Climate Coalition. These trade associations are
key. They are working with other
shields and other umbrellas. Their focus is trying to
emphasize uncertainty. ♪ ♪
And we can show that they pretty much did that in following
years. >> NARRATOR: In response to
questions A.P.I said critics were cherry picking information
from decades ago, to support a misleading pre-determined
narrative. And that as climate science
has evolved so has the industry. Exxon Mobil has denied that
it's policy at that time was to emphasize uncertainty.
(crowd applause) ♪ ♪
>> The man standing beside me today has what it takes to lead
this nation from the day we take office.
Senator Al Gore of Tennessee. >> When Bill Clinton announced
that his running mate was going to be Al Gore, that was very
exciting. There was an anticipation of a
much greater effort to tackle climate change.
>> We will finally give the United States a real
environmental presidency. (cheers and applause)
>> Then President-elect Clinton understood clearly that that's
why I was on the ticket. That's why I agreed to run as
vice president. >> He has won this presidential
race, along with Senator Al Gore, now the vice president
elect. >> Now you're in the White
House. >> Yeah.
>> To tackle it, did you feel a sense of responsibility?
>> Oh, absolutely. That was the principal task that
I set for myself entering the White House.
And I went to work right away to try to get a carbon tax in
our first budget plan. >> Senator Gore asked me to
produce some quantitative results of how much various
energy taxes would reduce emissions.
>> Our plan does include a broad-based tax on energy.
It is environmentally responsible.
It will help us in the future as well as in the present with the
deficit. >> I was excited that a fairly
bold step had been proposed. >> It's called a "BTU tax."
>> The tax is likely to be levied at the producer or
distributor level, though consumers would feel it as
energy companies passed it along in their prices.
>> It's a tax policy, you don't expect everyone to love it.
But the opposition to this particular proposal was very
strong, very strident, very aggressive.
>> Koch Industries has been called the biggest company you
never heard of. The sprawling giant includes
pipelines, petrochemicals, asphalt plants, trading floors.
Based in Wichita, Kansas, it sells everything from gasoline
to beef. >> I would say that virtually no
one in the early 1990s had ever heard of Koch Industries.
>> Koch's core business is distribution.
It owns 37,000 miles of international pipeline.
>> They can take the heaviest oil, the dirtiest oil, the
hardest to turn into a useful product and refine it.
And they became the best in the world at doing that.
I think it's still probably the second largest privately held
company in the world. The two brothers who ran Koch
Industries were Charles and David Koch.
They had their sights set on how their they were going to deal
with issues that were existential to their industry.
It's the heart of what they do, so they're going to... they're
going to fight and hang on to that till the bitter end.
>> The Cato Institute was a public policy think tank.
It was founded by Charles Koch. And Charles was heavily
invested, you know, in energy policy discussions back in that
time. Particularly with the emergence
of climate change. The Cato Institute position was
that climate change is real but the climate change that
we're seeing today is far, far more modest than what the
computer models say we should have seen by now.
We need to know a lot more before we should be spending
trillions of dollars to address them.
>> So the Kochs had funding directed at the Cato Institute
as a libertarian think tank. They also had funding that went
to Citizens for a Sound Economy, which was built for a slightly
different purpose, which was to be a "grassroots mobilizer."
>> Coming out of the gate, we then get served up with a
proposed BTU tax. It was obvious to us at the Cato
Institute that once that tax is in place, it's going to be
very hard to get rid of. >> We walked over from Citizens
for a Sound Economy over to the American Petroleum Institute.
And then we met with the entire leadership of A.P.I.
And the meeting was all about, let's just knock out the BTU tax
in its infancy. >> We would be meeting in
various locales in Washington with over 100 people in the
room. It was a real war room
situation. >> This coalition is one of the
fastest-growing and strongest that I've seen.
We will stop the BTU tax, and I believe substitute spending
cuts in its place. Thank you very much for coming.
♪ ♪ >> We were known, and I think we
made ourselves known that way, as the oil capital of the world.
Almost everywhere you'd look had behind it oil industry
dollars. I thought that the tax was a bad
idea for America, but predominantly a bad idea for
Oklahoma. Oklahoma was not in a good spot
at that time at all. Oil wells were being shut.
That meant a lot of lost jobs, a lot of lost companies.
And that this was putting the heel of the boot down hard.
I got a call from Koch Industries, telling me the
industry is very concerned about this, but we're worried that
this word isn't getting out. Our particular goal was to focus
on Senator Boren. >> David Boren was a moderate
Democrat who chaired the relevant committee that would
deal with the Clinton budget. >> We were hearing that he
wanted to be left to do his own revising of it behind closed
doors. >> They basically said if we can
get David Boren to flip, we win. So they said, what... we're
gonna do whatever it takes. >> We set about what I would
call a grasstops and a grassroots campaign.
The grassroots were encouraged to call Senator Boren and let
him know that you do not want a tax, after seeing an ad that
showed "take shower pay a tax," "start your car pay a tax."
>> And everybody was given their marching orders out of this
playbook. People would stand up behind
politicians with signs about no BTU tax.
There were rallies. >> To the average household in
Oklahoma, it's going to be roughly about $500 a year.
>> My main role was what I would call the grasstops.
You may be a civic leader, you may be a C.E.O.
Often it would be Mr. Koch would call them, or myself, and talk
them through, "Did you know it does this, this, this and this?"
Encourage strongly Senator Boren "kill it."
>> What they told the public and what the policymakers were led
to believe was that there was an army of folks who are ready to
march in the streets. Maybe there were a handful of
folks who thought, "Oh, gosh, I should call my senator and
register my complaint." But they had no such grassroots
army. It was funded and fueled
by the corporate interests. >> CSE says its work isn't done
yet. It's joined forces with other
lobbying groups, stoking the flames of the prairie fire,
hoping they'll spread and burn the BTU tax for good.
>> I remember a very late night or early morning phone call.
And it was actually Senator Boren's communications guy.
"We want those ads to stop. And we want the C.E.O.s to quit
calling us, and in return, Senator Boren's gonna announce
his intentions to vote against it."
>> Our proposal is fairer than that put forward by the
administration. That is the BTU tax, which is
the tax, which is a part of the administration's plan that does
hit lower and middle income Americans.
>> He folded right away. It's like, wow, this can really
work. We can pick our targets
strategically and win, even when we're not in political power.
>> NARRATOR: At the time, David Boren disputed he
was influenced by the oil industry, he said,
"He was responding to concerns from the American public," and
"He opposed the tax because it would hurt consumers and
busines people." >> President Clinton has pulled
the plug on his proposed BTU energy tax.
>> Critics said it would cost jobs and devastate the economy,
and there weren't enough votes in the Senate to pass it.
Besides, who the heck knew what it was?
>> This is, after all, a nation addicted to its cars and to the
idea of driving down the open road.
♪ ♪ >> It was extremely
disappointing to not get the votes.
It was just the raw power of all the money that they threw
into this. But we just decided to regroup
and try to skin the cat a different way.
>> They never proposed another energy tax.
It was just considered radioactive.
>> I think some of the leadership of the Koch network
were really quite excited that it worked so well.
So that's how that playbook first began.
It was developed right then. What I didn't know at the time
was that it would become the beginning of something much
bigger. And that playbook is still in
use today. I don't feel embarrassed or
regretful. In hindsight, I shouldn't have
done that. There's no question I shouldn't
have done that. But they were my client.
I was a contractor. I was paid, I'm gonna do my job.
And my job was to... was, was to do that.
♪ ♪ >> NARRATOR: Charles Koch did
not respond to questions about the campaign against the BTU
tax. In 1994, a top Koch executive
said, "Our belief is that the tax, over time, may have
destroyed our business." ♪ ♪
(indistinct chatter) ♪ ♪
♪ ♪ >> As more and more
scientists are confirming, our world is deficient in carbon
dioxide and a doubling of atmospheric CO2 is very
beneficial. ♪ ♪
>> I was aware that this emerging industry of naysayers
was growing. This effort to cast doubt...
You had reams of material coming out of the government.
They were at NOAA, at NASA, this expanding network of people
working on this day in and day out saying that this was a
legitimate issue and that we needed to do something about it.
And, on the other hand, you had two or three guys who went
around to conferences and said, "I'm not sure.
Oh, maybe there's clouds?" >> I would like to show you the
warming that the satellite sensed over the same region from
1979 to now, which is the next slide if you could.
Thanks. Nothing.
>> It quickly became apparent that these were private
interests, who had a stake in the status quo.
>> A respectable body of opinion in the international scientific
community believes that any climate warming is as likely to
be beneficial as harmful. >> I remember seeing in the
press, this skeptic Fred Singer, saying that global warming was
not a problem for the planet. You saw that he had worked on
tobacco and a number of other issues.
He was sort of a specialist in denial.
I thought, that's odd. When I brought that up to some
my peers in the environmental movement, they really didn't
think it was that important. But then every time a new piece
of science comes out, the same story will have somebody you'd
never heard of saying, "No, that's completely wrong."
So you start to think, well, who are these people, and where are
they coming from? Oh, interesting.
They're funded by Exxon's foundation.
And then you see this pattern repeated over and over and over.
It was coming from the coal-fired power utilities,
Western Fuels Association, the Koch brothers, Global Climate
Coalition. And they're funding climate
deniers. ♪ ♪
>> We are not an ad hoc group anymore, but as a matter of
fact, the Global Climate Coalition formalized not too
long ago. >> The Global Climate Coalition
consisted of every major manufacturing trade association
that produced or consumed fossil fuels, and every major
company that was in the fossil fuels industry.
And so it's a considerable coalition of business interests.
The Global Climate Coalition put out a bid for a contractor
to provide communication services.
I'd left API in the late spring, and I had come over to the
Harrison firm-- a public relations firm devoted
exclusively to environmental issues.
"Communication Proposal Prepared for the Global Climate
Coalition for the E. Bruce Harrison Company."
I was asked to be a part of the pitch team, because I was well
known in the petroleum industry. >> Everybody wanted to get the
Global Climate Coalition account, because it was a
coalition of the biggest industries in America.
I was brought in to handle press relations for the
Global Climate Coalition. A lot of reporters were assigned
to write stories, and they were struggling with the complexity
of the issue. So I would write backgrounders,
so that reporters could read them and get up to speed.
>> "It is important for GCC to continue to emphasize the
scientific uncertainty surrounding climate change.
Scientists, economists, academics, and other noted
experts carry greater credibility with the media and
general public than industry representatives.
Communication efforts should be directed toward
expanding the platform for third-party spokespersons."
The idea behind a third party is that you form a relationship
with somebody who already has some stature or standing around
a particular topic, in this case climate change, and you recruit
that person, you pay that person, to give a speech, or
write an op-ed. The Global Climate Coalition
would do the background work of placing that op-ed or maybe
editing it. >> I met some really brilliant
climatologists and meteorologists.
Met Pat Michaels. He struck me as someone who
was very smart. He loved talking about this
issue. >> What was your relationship
with the GCC, the Global Climate Coalition?
>> Oh, God. Not much.
>> You were on their scientific advisory board?
>> Yeah. What does that mean?
I don't think we ever had a meeting.
>> I, I understand you did. >> We did?
It wasn't much of a relationship at all.
I mean, when you, when you bring up GCC, it's like, oh wait a
minute, who were those guys? >> How does the funding that you
received from the fossil fuel industry impact what you were
able to do workwise and impact the views that you took?
>> Didn't change what I do, didn't change the way I think.
>> How much do you think you did receive from industry?
>> I don't know. >> Do you feel like in a way you
were sort of used by them, um, that you were...
>> No, I was using them. You got, you got that wrong.
What... I mean... I'm somewhat verbal, and I like
to write, and I have an overestimation of my ability,
my sense of humor. But can you imagine somebody
giving you a little bit of money to say, "Write whatever you want
every two weeks"? We had a blast doing that.
♪ ♪ We weren't doing what we were
told, we were doing what we wanted.
♪ ♪ >> The Global Climate Coalition
is seeding doubt everywhere. Sort of fogging the air with
these counter arguments that are contradictory, and nonsensical,
running this propaganda across the country, putting millions of
dollars into this media effort. And environmentalists really
don't know what's hitting them. >> Did it cross your mind or
give you any kind of late night worries that you were being paid
by a group that had a vested interest in delaying action,
blocking action, creating doubt in the minds of the public and
policymakers? >> The backgrounders I was
writing, the narrative that I represented, as the
communications lead for the Global Climate Coalition, was
not a popular narrative. There's no question about that.
Was there truth in all the materials?
Yes, there was. There was a lot we didn't know
at the time. And part of my role was to
highlight what we didn't know. It wasn't just that we, that is
the Global Climate Coalition, needed to come up with
contrarian voices, the media needed them to have balance.
>> You want to make an assumption that it's a
meritocracy. A good argument will prevail,
and it will, it will displace a bad argument.
But what the geniuses of the PR firms who work for these big
fossil fuel companies know, is that truth has nothing to do
with who wins the argument. If you say something enough
times, people will begin to believe it.
>> Finally tonight, some new word on the temperature of the
world. Charlayne Hunter-Gault has that
story. >> It's warmer than ever, and
last year set a record. That's what British
meteorologists report... >> Saying that 1995 was the
warmest year since records first were kept in 1856.
>> You have ice slowly melting, you have sea levels rising, you
have places like the Maldives Islands that's only a meter
above sea level, that could be completely underwater...
♪ ♪ >> We knew.
We knew in '95 that humans were affecting the global climate.
Back in 1990, the first report of the Intergovernmental Panel
on Climate Change, the IPCC, concludes that it's too soon to
tell definitively whether there is or is not a human-caused
global warming signal. Five years later, a very, very
different finding. People at different institutes,
using different statistical methods, different models,
formally identified a human-caused global warming
signal. This was a paradigm shift in
scientific understanding of the reality of human effects on
climate. I was 40 years old.
I had spent one-and-a-half years working as convening lead
author for chapter eight of the IPCC's second assessment report,
"Detection of Climate Change and Attribution of Causes."
We were in plenary in the beautiful Palacio de Congresos
de Madrid. Delegates from nearly 100
countries were all there to discuss the language that was
relevant to chapter eight. Some of the industry scientists
were involved in the process. Haroon Kheshgi from Exxon was
there from the beginning of our work on chapter eight right
through to the end. The Global Climate Coalition
and the Saudis and Kuwaitis dominated the plenary sessions,
saying, "If you say something's uncertain, then it can be
overturned." Which led to all these sometimes
heated exchanges. Because uncertainty is an
irreducible part of climate science.
The notion that uncertainties mean you can't say anything
useful about anything is preposterous.
There were these extraordinary back and forth discussions, and
my job was to implement those changes that we had discussed
and agreed upon. I think the most critical part
of the changes after Madrid was the deletion of the concluding
summary. Chapter eight had a summary up
front and a summary at the end. No other chapter had a summary
at the end. Now the second summary
discussed many of the uncertainties, essentially
repeating much of the upfront summary.
Some of the government comments that we received said, "You
need to delete the second summary," which we did.
The bottom line finding agreed upon by all countries present
in Madrid was 12 words: "The balance of evidence suggests
a discernible human influence on global climate."
Madrid was a triumph of the science, the science won.
It was a big deal. ♪ ♪
>> Hi, I'm Joey Chen. An international panel of
scientists agrees we can blame ourselves for global warming.
>> Madrid, where 2,500 scientists from around the world
have finally agreed with one another and are convinced that
burning oil and coal is causing the world's temperature to rise,
which may bring with it environmental disaster.
>> How do you think this is going to affect policy action
on this? >> Certainly ammunition for
those that would like more government regulation of
industry. The move away from fossil fuels
to other forms of energy. >> In retrospect, those 12 words
were the handwriting on the wall.
♪ ♪ What happened next was that the
Global Climate Coalition really came onto my radar screen.
In the spring of 1996, they published this, um...
(clears throat) report, "The IPCC: Institutionalized
Scientific Cleansing." They were arguing that I had
purged all discussion of uncertainty from the document,
which was patently untrue. 20% of Chapter 8 was
specifically devoted to the discussion of uncertainties.
"The changes quite clearly have the obvious political purpose of
cleansing the underlying scientific report of important
information and scientific analysis that would lead
policymakers and the public to be very cautious if not
skeptical about blaming human activities for climate change
over the past century." I had grandparents who were
cleansed because of their religion in the Second World
War. People were being cleansed
because of their religion in Bosnia.
And the Global Climate Coalition, through this odious
"scientific cleansing" was arguing that I was guilty of a
crime. "These revisions raised very
serious questions about whether the IPCC has compromised or even
lost its scientific integrity." >> Um... I certainly had
probably a role in the creation of this-- there's a, there's a
level of detail here, I just, I don't remember.
But what I do, I do remember the gist of this.
Um, where things were said at one part in the process, and
then they disappeared at the next, and that struck me as
troubling. And so I noted that to the
folks in the Coalition. >> This stuff caught on like
wildfire. Patrick Michaels devoted
substantial time to amplifying the Global Climate Coalition's
allegations. Others picked up that report,
and repeated bits of it verbatim.
Things became worse when Professor Frederick Seitz wrote
an op-ed in the "Wall Street Journal."
I was accused of the worst abuse of the peer reviewed
system that Professor Seitz had seen in his 60 years as a
scientist. Folks were calling for my
dismissal with dishonor from my position.
A gentleman intimated that I was about to be indicted by the
Hague International Court of Justice for "falsification of
international scientific documents."
>> That document set in motion a number of public attacks on the
lead scientist, the lead author of that chapter.
>> Oh. >> He was particularly shaken
by the accusation that he was guilty of scientific cleansing,
he found, why... >> Yeah, that, that wouldn't
have been terminology, by the way, that I would have used.
How this was used, and what others did with it was outside
of my control and purview. And it troubles me to hear that
this had such an impact on an individual.
That's not something I would want to do to anybody.
>> This attack on individuals, on their integrity, decency,
honesty, involved high personal cost.
And the Global Climate Coalition knew what they were
doing. Sow those seeds of doubt, and
watch them grow and mature. And they did.
>> Clearly, one of the GCC's main missions was to blunt the
scientific urgency driven by scientific reports.
Simultaneously, there's an assessment done written by a
Mobil scientist within the GCC. So it says, you know, "Can human
activities affect the climate?" And the answer is "The
scientific basis for the greenhouse effect and the
potential impact of human emissions of greenhouse gases
such as CO2 on the climate is well-established and cannot be
denied." What's really interesting
about this document is the back six pages, and this is just a
draft, this was never published as far as we know.
"Several arguments have been put forward attempting to challenge
the conventional view of greenhouse gas-induced climate
change." Patrick Michaels, named as one
of the people putting forward these arguments, and concludes,
"They do not offer convincing arguments against the
conventional model of greenhouse gas emission-induced climate
change." So don't use their, don't use
their voice! >> The science was growing more
certain, and Exxon's own scientists were working with
scientists in academia to discern the, the human
fingerprint on a changing climate.
I am looking at an article written by Lee Raymond, who was
chairman of Exxon Corporation, and it looks like this is from
the mid 1990s. "Global Warming: Who's Right?
Facts About a Debate That's Turned Up More Questions Than
Answers." Lee Raymond was certainly the
person with the greatest stature in the oil industry to push for
this narrative, that the science around climate change
was uncertain, and therefore we shouldn't act precipitously to
address it. >> What's the date of this, my
God, is this '82? No, this says 1996!
(stammering) (chuckling) I am just
flabbergasted by this. "The unproven theory...
(laughs) This policy, if implemented, has
ominous economic implications, yet scientific evidence remains
inconclusive as to whether human activities affect global
climate." It's just total baloney.
This person should never be the CEO of an energy company.
I think it's outrageous that he would say such a thing because
he has a world-class climate and carbon cycle research group in
his own laboratory, in Exxon Research and Engineering.
He could pick up the phone and ask one of the people in that
group if that statement is true, and they would tell him that it
isn't. He's using something which is a
lie to justify a policy which is bad for the world.
And I would have to say that on an ethical basis, it's, it's
actually evil. I think he should be ashamed
of himself. And I think he should apologize
to the world for saying that. >> NARRATOR: Lee Raymond did not
respond to interview requests. In its statement to us,
ExxonMobil insisted that its "public statements about climate
change are, and have always been, truthful, fact-based,
transparent, and consistent with the contemporary understanding
of mainstream climate science." Until his retirement in 2005,
Lee Raymond continued to publicly question the science of
climate change. >> There is a natural
variability that has nothing to do with man.
>> What would that be? >> The climate has changed
every year for millions of years.
Now, the question is, is part of what's happening related to
something other than natural variability?
And if so, how do you determine what that is?
And the reality is, the science isn't there to make that
determination. ♪ ♪
>> Two weeks from now, this issue of global climate change
will be discussed by more than 120 different countries in
Berlin. This administration will be at
the forefront of this global effort.
(applause) I wanted the United States of
America... to lead the world community,
to agree on a set of global initiatives and policies.
The United States is committed to reaching 1990 levels of
greenhouse gas emissions by the year 2000.
Let us make sure that our next steps are the right ones.
Thank you very much. (cheers and applause)
Thank you. >> We said that the United
States was prepared to engage in targets and timetables.
I mean that was obviously a massive threshold for us to
cross. >> I declare open the first
session of the Conference of the Parties.
The Convention is coming of age. >> The question was, who goes
first? >> It was in no way possible to
get a global treaty with a proposal that the poorest
countries in the world would have to take the same
obligations that the wealthy countries were undertaking.
>> And the idea was, those who developed the most, and had
contributed historically the most to the problem, should
step up to the plate first in the effort to reduce emissions.
>> I should bang the hammer now. (bangs gavel)
>> That was the formula that the world agreed was the only way
to make progress toward a truly global agreement.
>> At a follow-up in Kyoto, Japan, in December, negotiators
hope to agree on binding limits. >> The negotiators did agree
they would exempt developing countries from the caps
negotiated in Kyoto. >> But the fossil fuel companies
took that feature of the agreement and made that a bete
noire, they made that a politically salient issue, that
they used to great effect. ♪ ♪
>> This is a plan from the PR firm E. Bruce Harrison after
Berlin prepared for the GCC board.
This is the strategy of the grand fog.
"Third party recruitment and op-ed placement efforts will
continue, although with a new emphasis on economists."
So the strategy is evolving. (loud click echoing)
♪ ♪ >> In 1996, I finished up grad
school and accepted a job at Charles River Associates.
We were doing work for the American Petroleum Institute.
So they had a particular point of view.
If the U.S. goes ahead and reduces its emissions, and
countries like China and India don't do anything, the U.S. puts
itself at a competitive disadvantage.
To try and put numbers on what those damages would do, how
much they were hurt, I think is important, right?
We wrote a couple of papers on our findings.
I had general surprise of how much attention it got.
It was finding its way into the air waves.
>> Our president must decide if he'll sign a U.N. climate treaty
that could increase the cost of gasoline by 50 cents a gallon
and raise electricity and natural gas prices by 25 to
50 percent. Meanwhile, countries like
China, India, and Mexico, are exempt.
>> We pay the price and they're exempt?
>> It's not global and it won't work.
>> There's a great pressure that came from the clients to talk
about jobs. We tried to tell clients, we
really can't measure jobs accurately.
But, you know, you have to get paid at the, at the end of the
day so, you know, we ended up doing the best we could talking
about jobs. But you don't really, you don't
really know. >> The first people that will
lose their jobs are the American coal miner.
>> It would cost probably five, six, 700,000 jobs a year.
>> That would hurt the U.S. automobile industry and would
hurt the U.S. economy. >> Every independent, and I say
every independent economic study, has come to the same
conclusion that the impact is negative, and it's going to cost
jobs. ♪ ♪
>> Although the studies themselves acknowledge their
funding from the industry, that funding is often not
acknowledged when the results are presented to the public
through advertorials that oil companies would take out in big
venues like the "New York Times," without saying that the
industry had paid for the study, or what the limitations of the
studies were. So it gave an impression that
there were independent economists coming to this
conclusion, when in reality they were hired by the fossil
fuel industry. The analysis completely ignored
the benefits of taking action about climate change.
>> NARRATOR: Neither the A.P.I. nor Charles River Associates
responded to requests about their work together.
>> I had misgivings about just telling half the story, right?
You know, what do we get if we reduce emissions?
We get less damage from climate change, right?
And we're not putting that in there.
Yeah, I wish I weren't a part of that, looking back, I wish I
weren't a part of delaying action.
You know, clearly on the wrong side of, of history.
(objects clattering) (wind whipping)
>> 18 weather and climate-related disasters, with
a damage total of more than $1 billion each.
>> Global damages estimated at around $280 billion.
>> These natural disasters could push the nation's
infrastructure to the brink. ♪ ♪
>> Please welcome our chairman, Lee Raymond.
Lee? (applause)
>> Right now, a United Nations effort is moving toward a
decision in 1997 to cut the use of fossil fuels, based on the
unproved theory that they affect the Earth's climate.
If implemented, such a policy could inflict severe economic
damage, so it's critical that we in the industry provide a
voice of common sense on this important issue.
It means cooperating more closely with other associations
within our industry. And it extends to the circle of
logical allies outside our industry that stand with us on
any given issue. One example is our close
cooperation with the automobile industry.
Recently, they have become engaged in the global climate
issue and are active, aggressive allies.
If we all work toward the same goal, I believe we can change
the perceptions of the American people about energy.
>> It's a call to arms. He's trying to rally the oil
industry to speak as one to oppose climate change action,
to fight, basically, the run up to the Kyoto Protocol.
♪ ♪ This is when it really ramps up.
We know Exxon has been funding a bunch of right-wing and
libertarian conservative think tanks.
Suddenly, in '97, the sums in those grants goes way up.
They know this is the big fight. >> In the run up to Kyoto,
you're seeing these ad campaigns, the denial ad
campaigns, you're seeing TV ads, you seeing print ads, there's
op-eds. >> Millions and millions of
dollars worth of advertising. "Why is the U.S. being obliged
to do more than everyone else?" >> "It's not global, and it
won't work." And everybody sung from the same
song sheet. >> The administration had just
completely misread the political situation.
There was no way in heck that the American public was going to
accept regulating greenhouse gases in a fashion which would
disadvantage American industry. That's an easy argument to make
politically, you can make that in your sleep.
>> The biggest loser in all of this will be science.
And I'm here to defend science. >> And then, the Senate issues
this Byrd Hagel Resolution, which passes 95 to zero.
>> S. Res 98 puts the administration on notice that an
overwhelming and bipartisan majority of the United States
Senate rejects its current negotiating position on a
proposed new global climate treaty.
>> For me, it was, it was a big deal.
As a freshman senator it was my first year in the Senate, with
Bob Byrd. >> Any effort to avoid the
effects of global climate change will be doomed to failure from
the start, without the participation of the developing
world. >> This treaty would be a lead
weight on our nation's future economic growth, killing jobs
and opportunities for generations of Americans to
come. Byrd-Hagel got 95 votes.
95 senators. Nobody voted against it.
>> Even using conservative assumptions, Charles River
Associates, a leading economic modeling firm, for example, has
estimated that holding emissions at 1990 levels would reduce
economic growth by 1% a year, rising to 3%...
(interview): I was not going to support a treaty that would
affect our economy, everything else, when we didn't have the
absolute scientific evidence, first of all, to prove it, and
second, and maybe even more important, let all these other
countries off. If anything has become clear
during congressional hearings on this issue, it is that the
science is unclear. It's that the scientific
community has not even come close to definitively
concluding that we have a problem.
I'm not a scientist. I'm not a climatologist.
I listened to a lot of people. I asked for a lot of opinions.
I had scientists coming in, I had other people come in.
>> We unearthed documents that show a series of meetings and
briefings... >> Oh, wow.
It's quite amazing, here's a memo from the American
Petroleum Institute. They're putting on a luncheon.
They're hosting Senator Hagel, and they're going to brief him.
"Scientists do not have a precise understanding of this
issue." Doubt, doubt.
Meeting with Senator Hagel and the Ford Motor Company.
This is the American Automobile Manufacturers Association.
The Aluminum Association, Chemical Manufacturers
Association. You know, I'm emphasizing
Senator Hagel. But this is happening all
throughout the Senate. 95 senators voted this
certain way. But if you pull that lens back,
you're gonna see they're working politicians with the most
sophisticated legislative campaigns.
>> What were they saying to you in those meetings?
And did you learn anything that did help to shape your views?
>> Well, they made their case, they made their point.
So you listen to them like you would anybody.
I wasn't surprised by anything I heard.
♪ ♪ >> You met Lee Raymond, the
chairman and CEO of Exxon. What kind of relationship did
you have with him? >> Well, Lee Raymond was a South
Dakota boy, I remember that. Um, I didn't have a close
relationship with him. I, um, but I listened to him.
He's head of the largest oil company in the country.
I listened to everybody's opinions.
>> So this is a page from a briefing document.
And it's, the title is, "The Dilemma for Congress."
"Draft resolution is attached for your consideration."
>> So the American Automobile Manufacturers Association is
putting forth, on behalf, I think, of the Global Climate
Coalition, the draft resolution for the Senate to pre-emptively
kill the Kyoto Protocol. >> You mean the Byrd-Hagel
Resolution? They didn't draft that.
We had many people coming forward with written examples,
"Why don't you do this?" That's not unusual at all,
because our staffs work with them and so on.
But that, that resolution wasn't an A.M.A. resolution, that
resolution was decided by us, by the senators.
>> Vice President Al Gore is on his way to Kyoto, Japan, to
attend the global warming summit.
Now the goal of the conference is an international treaty to
protect the environment, but so far, it's been hard to find
anything the diplomats can agree on.
>> I think Byrd-Hagel really destroyed any hope of getting
something done in Kyoto. There was no argument by the
administration against the Byrd-Hagel Resolution.
The Clinton administration certainly didn't want to go
into open war. >> To those who seek to
obfuscate and obstruct, we say we will not allow you to put
narrow special interests above the interests of all humankind.
...of both substance and of spirit.
(man shouting indistinctly) >> ...democracy on earth!
Corporate American leadership will not save the world!
>> It was just an unbelievable mess.
He did broker a deal, and got as much out of Kyoto as he could
have, but we were not gonna get steep cuts in CO2 emissions out
of a global agreement with all the industry fighting against
them. >> Delegates from the U.S. and
149 other countries have approved the treaty known as the
Kyoto Protocol. President Clinton is praising
the agreement, but he may have trouble getting it ratified.
>> The Clinton administration never even put the Kyoto
Protocol up for a vote in the Senate.
It was D.O.A., and I think they understood that within a week
of return from Kyoto. >> I feel that at the end of the
day, the Clinton-Gore administration was not able to
deliver on the lofty promise of American leadership.
The door closed for the next ten years.
So it was a significant missed opportunity.
>> When I became part of that world we thought the
odds were pretty long against us, we did not expect to
prevail in the climate debate. ...against a problem that most
scientists don't say exists. By the end of the decade,
however, the climate skeptics and denialists were in a
position of strength. Now, they had pretty much run
the table. In every decisive fight, we had
won. >> They won the battle, I was
intent that they would not win the war.
It became clear to me at that point that it was going to be a
longer war. >> NARRATOR: We approached
multiple members of the industry coalition that campaigned
against Kyoto. None would sit for an interview.
For its part, ExxonMobil has stated publicly that, "We
recognize that our past participation in industry
coalitions to oppose ineffective climate policies subjects us to
criticism by climate activist groups."
And that "the Kyoto Protocol was unrealistic and economically
damaging." (water rushing, man shouting)
♪ ♪ ♪ ♪
>> It is unequivocal that human activities are responsible for
climate change, that's the finding of a new study by the
U.N.'s intergovernmental panel on climate change.
>> A dire warning and a stark reality.
The head of the U.N. referred to this as code red for
humanity. >> Global temperatures are the
hottest in 100,000 years, and many effects of climate change
are already irreversible. >> If we want to avoid
catastrophe, we have to drastically cut emissions-- now.
>> We now know that Exxon was making a concerted effort
through the 1990s to cast doubt on the science.
Do you feel that you were misled?
>> Well, what we now know about some of these large oil
companies' positions... they lied.
And yes, I was misled. Others were misled.
When they had evidence in their own institutions that countered
what they were saying publicly, I mean, they lied.
>> If they had said that, if they held their hands up there
and said, "Yes, this is real," could it have been different?
>> Oh, absolutely. It would have changed
everything, I would have... I think it would have changed the
average citizen's appreciation of climate change.
And, and mine, of course. It would have put the United
States and the world on a whole different track.
And today we would have been so much further ahead than we
are. It cost this country, and it
cost the world. >> NARRATOR: ExxonMobil
continues to defend its record on climate change.
>> My name is Darren Woods. I'm the chairman and chief
executive officer of ExxonMobil Corporation.
ExxonMobil has long recognized that climate change is real and
poses serious risks. But there are no easy answers.
Our position in this space has been consistent with the general
consensus in the scientific community.
♪ ♪ (turn signal clicking)
>> I am 83 years old. Three or four decades ago, we
predicted it. As a scientist, to have those
predictions come true, that's sort of the golden icon that
you look for. However, as a human being, and
as an inhabitant of planet Earth, I'm horrified to watch
the lack of response to this. I am trying as much as possible
to distance myself emotionally. >> So you're angry.
>> (chuckles) Yes, I'm furious. ♪ ♪
>> It's heartbreaking to me. I saw all of that potential
there, at least at that point in time, to really solve the
problem in many different ways. Had Exxon chosen to pick up the
ball then and begin to lead, the discussions would have been
about how to do it. We had solar scientists doing
research. We had lithium battery chemists
doing research. Think of how important these
sciences are to the world currently.
Parts of the world are going to suffer enormously,
unnecessarily so. And for something that we could
have done something about. Not doing anything for decades,
that, that's just... it's just squandered time, and we're going
to pay for it.
>> NARRATOR: Next time... >> The plan says, “Victory
will be achieved when recognition of uncertainties
becomes part of the conventional wisdom.”
>> NARRATOR: The fossil fuel industry continues its fight...
>> Emphasizing doubt is a critically important speed bump
to ambitious policy. >> I don’t think this is
happening. >> Lee Raymond is salient
because he's hammering away the idea of scientific uncertainty
even as the science grew more certain.
>> NARRATOR: And the political struggles for the future of the
planet... >> We do not know how fast
change will occur... >> There just was no appetite,
economically, politically to go forward with a cap on carbon.
>> My brother Charles and I provided the funds to start the
Americans for Prosperity. >> Our job was to fight back
against the progressive agenda. >> This was the end of climate
legislation in the US Congress for a long time.
We had a shot at it. And we got beat.
>> Go to pbs.org/frontline...
>> And then we came across letter after letter after letter
about carbon dioxide. >> For more of our reporting on
climate change, including 10 years of documentaries on
environmental threats. >> Connect with Frontline on
Facebook, Instagram and Twitter, and stream anytime on the PBS
Video App, YouTube or pbs.org/frontline.
Captioned by Media Access Group
at WGBH Access Group at WGBH access.wgbh.org.
>> For more on this and other Frontline programs visit our
website at pbs.org/frontline. >> To order Frontline's
"The Power of Big Oil" on DVD visit Shop PBS or call
1.800.PLAY.PBS. ♪ ♪
Frontline is also available on Amazon Prime Video.