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  2 What do you make of the phenomenon of outside interest groups this year putting on ads to influence elections?  
BOB SQUIER replies:

Well, the First Amendment's a great thing. Not many countries have it and it makes political advertising in this country a whole lot easier. We've worked in those countries and you're always looking for that missing ingredient, and it's always the First Amendment.

That gives people who are outsiders the right to basically bomb into a campaign and to try to affect the outcome, when sometimes neither of the candidates in the race would welcome them being there. But I think it's just part of our process. I think if you want to take all of the advantages of the First Amendment you're going to have to take the disadvantages as well. And remember voters are pretty good at figuring these claims out.
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