THE%2030%20SECOND%20CANDIDATE Q_AND_A
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  5 What can you learn about candidates from watching their ads?  
JEFF GREENFIELD replies:

Well, I believe that even in this day and age of extremely tightly run campaigns you can learn something about them. You can learn how much respect they have for you. I realize I have perhaps an oddball way of looking at this but I think a candidate who acknowledges complexity even in the context of a campaign, if not the thirty second ad, tells me something. I think the candidate who acknowledges a mistake is telling me something. I think a candidate who is speaking in nothing but cliches and manufactured words is telling me something.
  Jeff Greenfield
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