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  7 What do you really not want to see in a political commercial this year?  
JEFF GREENFIELD replies:

Oh, God, we don't have the time. I don't want to see a guy tousling the hair of his son or her son. I don't want to see a dog bounding into the family room on cue unless the dog inflicts grievous bodily injury on one of the people in the ad. I don't want to see a candidate and spouse soulfully walking by the riverfront. There's a case where I think any viewer, particularly over the age of four and under the age of ninety so that they're used to television, will know full well that this is a stupid, staged, phony ad.
  Jeff Greenfield
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