The :30 Second Candidate
Part of the PBS Democracy Project
- Historical Timeline
Learn the history of political commercials. Significant ads are noted and explained in the context of the times they aried.
- From Idea to Ad
How does political thought become distilled into a 30 second television message? The step-by-step process from initial idea to the airing of a campaign spot.
- Tricks of the Trade
How do television production methods reinforce or manipulate an ad's message?
- Q & A
Background information about the experts interviewed for the television program. Do your own interview.
- The TV Program
A documentary broadcast on PBS.
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