Do
your own interview of the experts.
5
What can you learn about candidates from watching their ads?
BOB
SQUIER replies:
I
think you can learn a lot through advertising, especially if you're willing
to take a step back. And to try to ask yourself "What are they trying to get
me to think with this ad?"
I
think if you can go through that intellectual process alone, that you'll learn
a lot from advertising. You'll also learn a lot from advertising if, when
responsible gate keepers like newspapers, do television boxes that compare
the ads.
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