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6
Many
of you are affliated with the reform efforts put together by the Alliance
for Better Campaigns. What changes would you like to see made?
BOB
SQUIER replies:
One
of the things that I think would be valuable for voters is to understand more
about why people do certain things in political advertising and in politics
in general. And this project seemed a perfect way to try and help voters penetrate
the control room and penetrate the campaign manager's office to get a better
understanding about how politics really works.
Now
at the same time, we're going to actually try to intrigue people with the
idea of actually coming into the process and making a better use of the process.
There is a lot of cant spoken about why people don't vote. I think a lot of
the reason is that people don't know how to vote. They're not, they're not
registered, they don't feel like they have the tools. Sure they may feel turned
off but they may just feel, you know, "Things are just fine, why do I have
to fool around with it?"
We're
going to try to do some research that really looks into that question. It's
the dark side of the moon. We all talk about the voters. Nobody talks about
the non-voters. What we're going to try to do is to see if we can find a ways
to intrigue non- voters with the process and to get them engaged.
Ask KATHLEEN HALL JAMIESON
Ask BOB SQUIER
Ask PAUL TAYLOR